NEW
YORK, Sept. 7, 2023 /PRNewswire/ -- DDB
Worldwide today announced it has entered a partnership with Parley
for the Oceans, a global environmental organization and impact
network focused on driving solutions for climate change, plastic
pollution and biodiversity loss with a collaborative, futurists'
approach to environmentalism. By combining their respective
strengths, DDB and Parley will tap the power of creativity,
collaboration and eco-innovation to move people, culture and
businesses and invent a better tomorrow.
Tomas Gonsorcik, Chief Strategy
Officer, DDB North America said, "It's no secret that earth's
climate is in crisis and our industry at times can be complicit to
greenwashing." He continued, "As marketers and brand stewards, we
have the incredible opportunity before us to influence brands and
design our own destiny. Parley brings unmatched integrity and scale
to DDB and our clients. This is the ultimate invitation to
create."
Parley has formed strategic alliances with governments,
intergovernmental organizations and throughout the private sector.
The organization is working across different industries including
sport, fashion, art, media, hospitality and finance, with corporate
partnerships including adidas, Dior, Diageo (Talisker), Anheuser
Busch InBev (Corona) and American Express. DDB will serve as
Parley's agency on record and preferred creative agency
partner.
Both companies will team up to redefine the role of the
advertising industry and equip its talent through a compressive
educational program, providing corporations the knowledge and tools
to master new challenges associated with the global environmental
crisis. The goal is to drive rapid transformation of the modern
economy into one where harmful and exploitative business practices
are a relic of the past.
DDB will also support Parley in growing its brand reach and
scaling global fundraising efforts, helping to multiply Parley's
impact in intercepting harmful pollutants currently contributing to
environmental destruction — e.g., plastic waste, electronic waste
and greenhouse gasses — and establishing natural and biofabricated
materials as new industry standards to avoid waste, emissions and
ocean threats at the source.
Parley's expertise, vast partner network and proven Parley AIR
Strategy (Avoid, Intercept, Redesign) will serve as an invaluable
asset to DDB and its rich client-base. Together, they will bring
the necessary creative problem-solving capabilities and resources
to drive real impact and rapid transformation of businesses across
a range of industries. Willing brands will emerge as a symbol of
change within their industry.
Cyrill Gutsch, Founder & CEO,
Parley for the Oceans, said, "The human species is spiraling into
self destruction while cocooning in social media bubbles. The
natural world, our life support system, is about to collapse.
Climate change, plastic pollution and biodiversity loss need to be
addressed instantly with a rapid economic transformation. Companies
who miss out will pay an existential price, they will be rejected
by society and penalized by governments, rejected by investors. At
Parley we are driving what we call the Material Revolution, we
enable our partners to become Eco Innovation Champions and leaders
of a new economy — one that is built on collaboration with
nature. The partnership with DDB is a fantastic opportunity to
apply our knowledge of rapid corporate transformation to new
industries and brands, and to establish a new role for the
advertising industry and creative talent."
ABOUT PARLEY FOR THE OCEANS
Parley for the Oceans is a
new form of an environmental organization combining direct impact,
material innovation and leadership education. It is the global
network where creators, thinkers and leaders from the creative
industries, brands, governments and environmental groups come
together to raise awareness for the beauty and fragility of the
oceans and collaborate on projects that can end their destruction.
The organization has formed alliances with major partners including
adidas, American Express, Anheuser Busch InBev (Corona), Republic
of Maldives, United Nations, World
Bank, British Fashion Council, Dior, Brita, Talisker, Sea Change
Project and other collaborators spanning the worlds of science,
art, fashion, design, entertainment, sports, space and ocean
exploration. Learn more and join the movement here:
https://parley.tv/
ABOUT DDB WORLDWIDE
DDB Worldwide (www.ddb.com) is one of the world's largest and most
influential advertising and marketing networks which includes DDB
branded agencies, along with adam&eve DDB (London, Berlin, New
York), DM9 and Africa (both
in Brazil), alma (Miami), Mango, Track and Rodgers Townsend. DDB
has been named D&AD Agency Network of the Year for three
consecutive years 2023, 2022, 2021, and adam&eve DDB has been
named D&AD Agency of the Year 2023. In addition, DDB was
awarded Effies US Agency of the Year 2022 and 2023, Asia Pacific
Network of the Year 2022 Spikes Asia, #3 Global Network of the Year
in 2022 and #1 Global Network of the Year in 2023 by the Cannes
International Festival of Creativity, Network of the Year ADC in
2021, Network of the Year El Ojo 2021 and 2022, as well as numerous
accolades from the industry's leading advertising publications and
awards shows. WARC has listed DDB as one of the Top 3 Global
Networks for 12 of the last 15 years. The network's clients include
Molson Coors, Volkswagen,
McDonald's, Unilever, Mars, Peloton, JetBlue, Adidas, Lucozade,
CALM, PlayStation, Marmite, Waitrose & Partners, and the U.S.
Army, among others. Founded in 1949, DDB is part of the Omnicom
Group (NYSE: OMC) and consists of approximately 10,000 employees
across over 140 offices in over 60 countries, with its flagship
office in New York, NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a
leading global marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide
advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000
clients in more than 70 countries.
CONTACT
Donna Tobin, Global Chief Marketing
& Communications Officer, DDB Worldwide
press@ddb.com
Parley Contacts:
Minna
Axford, Minna@parley.tv
Kenzie Schmidt, Kenzie@parley.tv
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SOURCE DDB Worldwide