SEATTLE, Sept.
19, 2023 /PRNewswire/ -- Sparkling
Ice®, the #1 bestselling sparkling water brand, is
excited to announce its newest collaboration with two industry
powerhouses, Red Tettemer
O'Connell + Partners (RTO+P), a leading advertising
agency and MRM Media, a full-service global media
agency, signaling a transformative chapter in the brand's
journey.
RTO+P will drive the creative campaign executions, crafting
compelling narratives and visual content for the beverage brand. In
concert, MRM Media will harness its deep understanding of consumer
behavior and media trends to precisely identify the most relevant
and effective media strategy for Sparkling Ice. This strategic
partnership with two trailblazers in the advertising and marketing
industry marks a decisive stride toward the company's evolutionary
journey.
"We are thrilled to welcome RTO+P and MRM Media as our chosen
agencies as we chart the path forward for Sparkling Ice," said
Sarah Gustat, Executive Vice
President of Marketing. "This strategic alliance signifies a
pivotal moment for our brand, and we eagerly anticipate the
innovative content and activations Sparkling Ice will introduce in
the near future."
"In partnering with RTO+P and MRM, we will bring a fresh,
new look to the Sparkling Ice brand. I'm confident this partnership
will help capture and catapult the boundless potential of Sparkling
Ice," said Ken Sylvia, Chief
Executive Officer at Talking Rain Beverage Company. "We are
committed to supporting and growing the #1 sparkling water in the
US by creating meaningful connections with new and loyal consumers.
This partnership will undoubtedly magnify our ongoing efforts."
RTO+P boasts a track record of delivering exceptional and
impactful campaigns that have consistently resonated with
consumers. Leveraging this expertise, Sparkling Ice is primed to
harness the immense potential of engaging campaigns. In parallel,
MRM Media's proficiency in data-driven strategies will furnish
Sparkling Ice with invaluable insights. Through this unified
collaboration of these two agencies, the Sparkling Ice brand is set
to seamlessly transition into the forefront of innovation,
solidifying its standing as the premier sparkling water brand.
"Sparkling Ice is a singular brand that combines tremendous
success with the highest aspirations. They are bold thinkers and
relentlessly hard-chargers, and we're stoked to help take them into
bright new frontiers," said Steve
Red, President & Co-CCO, RTO+P.
"Sparkling Ice is the defining brand in the ever-expanding
sparking beverage market, and we are excited to build out a media
approach that maintains and builds on its category-leading
position," said Katerina Sudit,
Global Chief Media Officer, MRM Media. "Our strategy is focused on
finding the right times, places and contexts for the brand to show
up authentically and organically. The team here is energized and
excited to work in partnership with Red Tettemer O'Connell +
Partners to cement this venerable brand into culture at this
pivotal moment in its journey."
For more information on Sparkling Ice please
visit www.sparklingice.com
About Sparkling Ice®
Beverages
Sparkling Ice®, the #1 bestselling sparkling water
brand, is made with sparkling water, real fruit flavor, vitamins
and antioxidants. Full of flavor with zero sugar, Sparkling Ice and
Sparkling Ice +Caffeine offer better-for-you beverage options with
products available in retailers nationwide.
With a variety of fizzy, fruity flavors, the Sparkling Ice brand
is on a mission to provide Flavor for All. In 2020, Sparkling Ice
launched its "Cheers to Heroes" and "Cheers to You Town" programs,
which honored everyday heroes and celebrated small towns across
America through community-driven projects. The programs were
successful and have since been expanded in 2023 with the launch of
Sparkling Ice's new Corporate Social Responsibility initiative,
Flavorful Giving, celebrating the individuals, locations, and
communities that encourage consumers to live life to the fullest
through flavorful experiences.
Sparkling Ice, the top-selling brand from Talking Rain Beverage
Company, is committed to crafting products and embracing practices
that build a better future for business, communities, and the
planet.
About MRM Media
MRM Media is a full-service global
media agency, driven by our philosophy that media sits at the
intersection of culture, commerce and content. Purpose-built to
bridge brand and demand, MRM Media focuses on driving media
solutions that will positively drive perception and behavior
change, all in service of helping businesses grow meaningful
relationships with people. Powered by the Interpublic Group of
Companies (NYSE: IPG), MRM Media offers industry-leading media
pricing, an innovation pipeline powering digital transformation
and, crucially, the most sophisticated data stack in the industry
which enables the creation and execution of high-value
audiences.
About Red Tettemer O'Connell +
Partners
Red Tettemer
O'Connell + Partners is a full-service creative agency that
stops at nothing to make its clients unforgettable. They guide
their clients with vibrant and insightful Brand Strategy and Comms
Planning. And they make ideas come to life across every platform
and through every discipline. Red Tettemer
O'Connell + Partners has played in just about every category
and currently partners with clients such as Dietz & Watson; E.
& J. Gallo Winery; Insomnia Cookies; Nestle's Nesquik; MetLife
Insurance; M&M Mars', Nature's Bakery; Reyka Vodka; Sheetz;
Sling TV; and Stanley Black &
Decker; For more information, please visit
https://www.rtop.com/
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SOURCE Talking Rain Beverage Company