Home improvement retailer rolls out premium
workwear collection online and at stores across U.S.
MOORESVILLE, N.C., Oct. 2, 2023
/PRNewswire/ -- Lowe's and Carhartt, the uniform of hard work since
1889, today announced a partnership that will bring an assortment
of Carhartt products to Lowes.com and select stores
nationwide.
The collection will feature Carhartt's iconic duck jackets
and vests, as well as hoodies, T-shirts, workwear pants and
beanies. Currently, the collection is available at roughly 250
Lowe's stores across the Northeast, Midwest and Pacific Northwest –
with approximately 250 additional stores in Texas, the Southeast and California adding Carhartt products in early
2024.
Carhartt, known for producing gear designed to serve and protect
hardworking people for more than 135 years, is popular among Pros
and is committed to deepen its engagement with new audiences who
will be the next generation continuing to build the workforce.
"Carhartt is a top brand that Pros know and trust for apparel
that's made to last, and we're proud to now offer its high-quality,
hardworking products in our stores and online," said Bill Boltz, Lowe's executive vice president,
merchandising. "Not only is Carhartt a workwear staple, but it is
also a popular brand for daily living, building on our product
assortment to create a one-stop shop for everything our customers
need."
"We're thrilled to partner with Lowe's – like Carhartt, a
trusted company with more than 100 years of history – to continue
to bring our durable gear to hardworking people," said Susan Hennike, chief brand officer at Carhartt.
"Whether it's wearing Carhartt for your next home improvement
project or purchasing gear to stay protected on the job, at
Carhartt, our goal is to play a part in helping hardworking men and
women create their own histories – both on and off the
worksite."
To celebrate the partnership, Lowe's MVPs Pro Rewards and
Partnership Program™ members will earn three bonus points per
dollar on select Carhartt apparel from Oct.
2 - Oct. 27 and during the annual PROvember sales event in
November.*
For more information on the latest offerings for Pros, visit
Lowes.com/Pro.
*Bonus Points calculated before taxes and fees, after
applicable discounts, if any.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home
improvement company serving approximately 17 million customer
transactions a week in the U.S. With total fiscal year 2022 sales
of over $97 billion, approximately
$92 billion of sales were generated
in the U.S., where Lowe's operates over 1,700 home improvement
stores and employs approximately 300,000 associates. Based in
Mooresville, N.C., Lowe's supports
the communities it serves through programs focused on creating
safe, affordable housing and helping to develop the next generation
of skilled trade experts. For more information, visit
Lowes.com.
About Carhartt
Established in 1889, Carhartt is a
global premium workwear brand with a rich heritage of developing
rugged products for workers on and off the job. Headquartered in
Dearborn, Michigan, with
approximately 5,500 employees worldwide, Carhartt is family-owned
and managed by the descendants of the company's founder, Hamilton
Carhartt. For more information, visit www.carhartt.com.
Contacts
Stefanie
Moody
Lowe's Companies, Inc.
Stefanie.Moody@Lowes.com
Alex DiFilippo
Carhartt
adifilippo@carhartt.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/lowes-announces-partnership-with-carhartt-to-outfit-hardworking-pros-301944344.html
SOURCE Lowe's Companies, Inc.
