New Identity Honors CMC's Heritage While
Affirming its Growth, Strength & the Promise of a
Sustainable Future
IRVING,
Texas, Oct. 2, 2023 /PRNewswire/ -- CMC
(Commercial Metals Company) (NYSE:CMC), a global solutions provider
to the construction industry, has unveiled a refreshed identity to
better represent the goals, commitments and evolution of the
108-year-old company. From a single scrap yard in Dallas, TX in 1915, CMC has grown into a
Fortune 500 company with hundreds of facilities and nearly 13,000
employees serving customers around the globe. The company has
updated its branding, including its logo, to better reflect its
expansion into new markets and its commitment to developing
innovative and sustainable products and solutions for its
customers.
For more than a century, CMC has been recognized as a metal
recycling and steel-making company," said Peter Matt, President and CEO of CMC. "Our
original name, Commercial Metals Company, made sense as we acquired
companies that fell under our umbrella as a metals company. But as
we began executing on CMC's growth strategy to expand the scope of
products and solutions we provide to our customers beyond metals,
we identified both a need and an opportunity to portray the company
in a different way."
"Recent important acquisitions, including Tensar, Tendon Systems and EDSCO Fasteners, are
critical examples of CMC's move beyond its roots in steel
production to new opportunities across the construction industry,"
added Matt. "We are thriving and as we've evolved, how we present
ourselves to the world needs to change too."
As a result of this rebranding effort, Commercial Metals Company
will now market the company and its products under the name CMC,
the abbreviation by which the company was already known and
commonly referred to by customers around the world. Next, the
company is debuting an updated logo. Sleek and modern, the mark is
designed to convey the strength, reinforcing and sustainable nature
of CMC's diverse construction products and solutions. Finally,
CMC's existing tagline, "It's what's INSIDE that counts," speaks
not only to the nature of the company's products found in critical
infrastructure worldwide, but also to its culture and the employees
who produce them.
"Together, these elements form an identity that represents the
people who make up CMC today -- innovative, diverse, filled with
energy and ready to conquer the challenges ahead," said Matt. "It's
both a nod to our company's roots and the promise of a bright and
sustainable future."
About CMC
CMC is an innovative solutions provider helping build a
stronger, safer, and more sustainable world. Through an extensive
manufacturing network principally located in the United States and Central Europe, we offer products and
technologies to meet the critical reinforcement needs of the global
construction sector. CMC's solutions support construction across a
wide variety of applications, including infrastructure,
non-residential, residential, industrial, and energy generation and
transmission.
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SOURCE CMC