Adamari shares her personal journey to drive
empowerment through awareness of the importance of proactive health
care among U.S. Hispanics
COLUMBUS, Ga., Oct. 3, 2023
/PRNewswire/ -- Aflac, a leading provider of supplemental health
insurance in the U.S.,1 is unveiling a new initiative
with writer, mom, actress, former Telemundo host and breast cancer
survivor Adamari Lopez for their "Remission with a Mission"
campaign. Kicking off in October in honor of Breast Cancer
Awareness Month, this effort aims to foster improved health and
wellness practices within the U.S. Hispanic community by promoting
the importance of proactive health care habits.
Aflac's collab with Adamari exemplifies its
commitment to fostering a healthier future for the U.S. Hispanic
community.
Aflac's "Remission with a Mission" campaign confronts a stark
reality — 1 in 4 adults have chosen to forgo essential health
screenings due to a perception of good health, according to Aflac's
Wellness Matters survey, conducted specifically among Hispanics.
The survey also unveiled that 72% of Hispanic respondents diagnosed
with cancer became aware of their condition during routine medical
exams or regularly scheduled annual screenings, compared to 46%
among the general population. Additionally, an alarming 31% of
Hispanics reported they encounter language barriers that hinder
their access to preventive care resources. These findings highlight
the urgent need to bridge language gaps and amplify health
education initiatives within the U.S. Hispanic community.
"Joining forces with Aflac for the 'Remission with a Mission'
campaign holds a personal significance for me. I discovered the
importance of wellness checkups firsthand when I was diagnosed with
breast cancer at the young age of 33. My journey has shown me the
critical role that early detection and proactive health care play
in saving lives," said Lopez. "The troubling statistics regarding
health habits within the Hispanic community deeply moved me — I
want to urge my community to prioritize regular screenings to
identify potential health concerns early and take charge of our
well-being."
"The 'Remission with a Mission' campaign will blend Adamari's
popularity with her authentic and inspiring journey to encourage
proactive health care practices within the Hispanic community,"
said Ines Rodriguez Gutzmer, senior
vice president and chief communications officer, Aflac
Incorporated. "We need to bridge gaps, break down language barriers
and empower individuals to take charge of their health. Together we
will emphasize the value of early detection and promote regular
health screenings. Like Adamari, Aflac is on a mission to help
patients and families create better health habits."
Aflac's Wellness Matters Survey examined attitudes, habits and
opinions about health and preventive care, uncovering that many
adults are skipping wellness appointments and screenings that can
help save their lives, including mammograms, blood tests, pap
smears, STDs, skin cancer, and colonoscopies. These findings
underscore the need for increased engagement and education within
the U.S. Hispanic community, transcending language barriers and
advocating for proactive health care practices.
Additional insights from Aflac's Wellness Matters Survey:
- Loved ones carry high impact on promoting health: Many
U.S. Hispanics (67%) say they benefit from friends and family who
encourage them to go to the doctor for routine visits. Individuals
are more likely to schedule checkups and prioritize wellness
screenings as adults if their parents or caregivers demonstrated
good habits, such as scheduling childhood wellness appointments,
early in life.
- Gender dynamics: Hispanic men exhibit a more positive
outlook on their current and future health compared to women.
- Generational divide: Younger generations, including Gen
Z, feel less control over their health but are more likely to skip
annual wellness visits.
Aflac's collaboration with Adamari Lopez exemplifies its
commitment to fostering a healthier future for the U.S. Hispanic
community. Together, Aflac and Adamari are working to break down
barriers, inspire positive change and prioritize wellness for all.
Learn more at Aflac.com/Adamari.
ABOUT THE STUDY
The 2023 Wellness Matters Survey was conducted among a
nationally representative sample of 2,001 employed U.S. adults ages
18-65 in June 2023 by Kantar Profiles
on behalf of Aflac. As part of the Hispanic population report, 200
Spanish-speaking respondents were added for a total of 580
respondents to ensure a robust understanding of this population.
The additional 200 are not included in the general population
report in order to maintain the nationally representative
sample. Learn more at Aflac.com/WellnessMatters.
ABOUT AFLAC INCORPORATED
Aflac Incorporated (NYSE:
AFL), a Fortune 500 company, has helped provide financial
protection and peace of mind for more than 67 years to millions of
policyholders and customers through its subsidiaries in the U.S.
and Japan. In the U.S., Aflac is
the No. 1 provider of supplemental health insurance
products.1 In Japan,
Aflac Life Insurance Japan is the leading provider of cancer and
medical insurance policies in force. In 2021, the company became a
signatory of the Principles for Responsible Investment (PRI). In
2022, the company was included in the Dow Jones Sustainability
North America Index for the ninth year, the World's Most Ethical
Companies by Ethisphere for the 17th consecutive year, Fortune's
World's Most Admired Companies for the 22nd time and Bloomberg's
Gender-Equality Index for the fourth consecutive year. To find out
how to get help with expenses health insurance doesn't cover, get
to know us at aflac.com or aflac.com/espanol. Investors may
learn more about Aflac Incorporated and its commitment to corporate
social responsibility and sustainability at
investors.aflac.com under "Sustainability."
Media contact: Darcy
Brito, 706-505-9762 or dbrito@aflac.com
Analyst and investor contact: David A. Young, 706-596-3264, 800-235-2667 or
dyoung@aflac.com
1 LIMRA 2021 US Supplemental Health Insurance Total
Market Report
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SOURCE Aflac