Aflac broadens women's college
basketball support with TOGETHXR, watch parties and
sponsorship expansions
COLUMBUS, Ga., March 14,
2024 /PRNewswire/ -- As anticipation builds
among college basketball players nationwide for Sunday, Aflac,
a leading provider of supplemental health insurance in the U.S., is
already standing behind future champions. In 2023, Aflac
underscored the challenges facing women's sports both on and off
the court. This year, the brand is deepening its commitment by
teaming up with TOGETHXR, a media and commerce company promoting
women's voices in sports. Aflac is also extending its partnership
with University of South Carolina
women's head basketball coach Dawn
Staley and the Women's Basketball Coaches Association
(WBCA).
"Commitment speaks through action and
financial support. Aflac stands behind its promises, championing
women's sports."
Tipping off during the women's regional semifinal round, Aflac
and TOGETHXR — founded by four of the world's top female athletes:
Alex Morgan, Chloe Kim, Simone
Manuel and Sue Bird — will
host tournament watch parties in partnership with The Sports Bra at
Spirit of 77 located in Portland,
Oregon. On March 29 and
March 30, fans will have a space to
come together and celebrate the growing success of women's
basketball. The two-day event, hosted by basketball champions and
stars of "The Syd + TP Show," Sydney
Colson and Theresa Plaisance,
offers college basketball fans the opportunity to engage in a
Q&A session, enjoy photo opportunities and partake in a unique
competition with icons Nneka
Ogwumike, Diana Taurasi,
Elena Delle Donne and Aliyah Boston.
"Last year, Aflac intentionally pivoted resources to spotlight
women's college basketball talent. Collaborating with TOGETHXR
aligns with our mission to support female athletes and create
unforgettable fan experiences," said Aflac Chief Marketing Officer
Garth Knutson. "We are equally
excited to continue working with Coach Staley and the WBCA to help
advance women's college basketball through our shared
vision."
The partnership extensions build upon the principles
outlined in 2023's "Dawn's List," a list created by Aflac in
collaboration with Coach Staley and the WBCA to address some of the
equity issues in women's college basketball, including investment
equity, fan experience and community engagement.
"Commitment speaks through action and financial support. Aflac
stands behind its promises, uniquely championing women's sports,"
said Coach Staley. "Their continued partnership with the WBCA
reflects a shared passion for spotlighting female athletes and the
exceptional coaches associated with women's basketball."
Aflac and 15-25 WBCA coaches will empower 200 girl athletes in
grades 5-8 through a basketball skills clinic April 3, coinciding with the annual WBCA
convention in Cleveland. Serving
as the presenting sponsor of the WBCA's Assistant Coach of the Year
award for a second year, Aflac will fund winners' travel to the
convention and donate $5,000 to the
Kay Yow Cancer Fund in each coach's name, giving a total of
$30,000. Additionally, Aflac will
sponsor the convention's closing session, prioritizing coaches'
health and wellness in collaboration with the Cleveland
Clinic.
This year, Aflac will be the presenting sponsor for the podcast
"The GIST of It," a twice-weekly show hosted by Ellen Hyslop and Steph
Rotz and produced by The GIST. This unique podcast delves
into current sports topics that overlap with pop culture and social
issues, offering a refreshing female perspective in a predominantly
male-oriented sports podcast landscape.
To learn more about Aflac, visit aflac.com.
ABOUT AFLAC INCORPORATED
Aflac Incorporated
(NYSE: AFL), a Fortune 500 company, has helped provide financial
protection and peace of mind for more than 68 years to millions of
policyholders and customers through its subsidiaries in the U.S.
and Japan. In the U.S., Aflac is
the No. 1 provider of supplemental health insurance
products.1 In Japan,
Aflac Life Insurance Japan is the leading provider of cancer and
medical insurance in terms of policies in force. The company takes
pride in being there for its policyholders when they need us most,
as well as being included in the World's Most Ethical Companies by
Ethisphere for 18 consecutive years (2024), Fortune's World's Most
Admired Companies for 23 years (2024) and Bloomberg's
Gender-Equality Index for the fourth consecutive year (2023). In
addition, the company became a signatory of the Principles for
Responsible Investment (PRI) in 2021 and has been included in the
Dow Jones Sustainability North America Index (2023) for 10 years.
To find out how to get help with expenses health insurance doesn't
cover, get to know us at aflac.com or aflac.com/espanol.
Investors may learn more about Aflac Incorporated and its
commitment to corporate social responsibility and sustainability at
investors.aflac.com under "Sustainability."
Media contact: Amy
Persons, apersons@aflac.com
Analyst and investor contact: David A. Young, 706-596-3264, 800-235-2667 or
dyoung@aflac.com
1 LIMRA 2022 U.S. Supplemental Health Insurance Total
Market Report
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SOURCE Aflac
