DALLAS, Oct. 4, 2023
/PRNewswire/ -- Comerica Bank earned top honors for its small
business "Opportunity for All" marketing campaign as part of the
American Bankers Association's (ABA) Brand Slam awards, winning
first place in the prestigious integrated marketing campaign
category.
Comerica's "Opportunity for All" campaign, targeting the
Dallas-Fort Worth metroplex,
highlights the bank's resources and programs designed to bring
value to its small business customers. The campaign features
Comerica's innovative resources for small businesses that
include:
- Comerica SmallBizCo-op™: Provides free unique
offerings to small business customers that includes advertising
through Comerica's sports advertising inventory and display ads
across its banking centers; access to competitive market research
and intuitive data analysis allowing for informed business
decisions; free tickets to sporting events to entertain clients or
reward employees; and discounts and rewards from Comerica's
business partners.
- Comerica CoWorkSpaces™: Provides free office
space for small business customers and local nonprofits to work,
meet and collaborate with access to secure Wi-Fi, printing
capabilities and beverages. The program provides common space,
private space, conference space and community space holding up to
40 people.
- Comerica BusinessHQ™: Serving to empower
high-need, high-opportunity small businesses and community partners
in the Southern sector of Dallas,
BusinessHQ is an 8,000-square-foot office area providing a mix of
coworking spaces, incubation fellowships and technical assistance
for its members. The facility is complete with Wi-Fi, video
conferencing rooms, content creation equipment, technical
assistance and more.
"The 'Opportunity for All' campaign showcases the advanced
resources and services Comerica is delivering to our small business
customers," said Jim Weber, Comerica Executive Vice President,
Chief Experience Officer. "Small businesses are the backbone of our
local communities, and we recognize they may not have access to all
the necessary resources. The marketing speaks to our belief that
everyone deserves a fair shot at success and shows exactly how
Comerica is innovating to help its customers reach their
goals."
Comerica has seen a return on the campaign with a 24% increase
in new customer acquisition over its baseline acquisition from the
prior year. It has also translated into numerous earned media
opportunities across the Dallas-Fort
Worth market.
A volunteer panel of 90 Certified Financial Marketing
Professional-credentialed experts judged the submissions based on
concept, strategy, creativity, execution and impact/results across
six categories that included integrated marketing, video, public
relations/community engagement, website redesign, social media and
out-of-the-box ideas.
A complete list of the ABA's Brand Slam award winners is
available here.
About American Bankers Association
The American Bankers Association is the voice of the nation's
$23.5 trillion banking industry,
which is composed of small, regional and large banks that together
employ more than 2.1 million people, safeguard $18.6 trillion in deposits and extend
$12.3 trillion in loans.
About Comerica
Comerica Incorporated (NYSE: CMA) is a financial services
company headquartered in Dallas, Texas, and strategically aligned by three
business segments: The Commercial Bank, The Retail Bank and Wealth
Management. Comerica, one of the 25 largest U.S. financial holding
companies, focuses on building relationships and helping people and
businesses be successful. Comerica provides more than 400 banking
centers across the country with locations in Arizona, California, Florida, Michigan and Texas. Founded 174 years ago
in Detroit, Michigan, Comerica
continues to expand into new regions, including its Southeast
Market, based in North Carolina, and Mountain West Market
in Colorado. Comerica has offices in 17 states and services 14
of the 15 largest U.S. metropolitan areas, as well as Canada and Mexico. Comerica reported total assets of
$90.8 billion at June 30, 2023. Learn more about how Comerica
is raising expectations of what a bank can be by
visiting www.comerica.com, and follow us
on Facebook, Twitter, Instagram and LinkedIn.
MEDIA CONTACTS:
Nicole
Hogan
(214)
462-6657
Louis Mora
(214)
462-6669
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SOURCE Comerica Bank