Pega receives highest scores for B2B, B2C, and
Indirect/Relationship Sales Use Cases for third consecutive
year
CAMBRIDGE, Mass., Oct. 4, 2023
/PRNewswire/ -- Pegasystems Inc. (NASDAQ: PEGA), the low-code
platform provider empowering the world's leading enterprises to
Build for Change®, today announced it has been recognized by
Gartner, Inc., in its 2023 Gartner Critical Capabilities for Sales
Force Automation Platforms (1) report. For the third consecutive
year, Pega received the highest scores for Pega Sales
Automation™ of any vendor in every Use Case evaluated, which
included B2B, B2C, and Indirect/Relationship Sales.
In the report, Gartner explains, "Sales force automation
platforms enable deeper sales automation, mediation of buyer and
seller interactions and standardized CRM sales processes." The
report examined the differences between 13 sales force automation
vendors and contextualized their capabilities — aligning each
vendor's capabilities against the three most common selling use
cases.
Pega Sales Automation is an industry-leading, AI-powered
sales execution and engagement solution built on Pega Platform™,
Pega's low-code platform for AI-powered decisioning and workflow
automation. Pega Sales Automation helps businesses better
understand their customers as well as predict and drive the right
insights by automating and simplifying complex sales processes from
end-to-end to help organizations become more autonomous
enterprises. This recognition comes after Pega's inclusion in
recent analyst reports for its portfolio of products that help
organizations deepen customer relationships. Pega was named a
Leader in both the The Forrester Wave™: Real-Time Interaction
Management report (2) and The Forrester Wave™: Core CRM
Solutions, Q3 2022 report (3).
Quotes & Commentary
"With consumers' expectations
at their highest, it's critical for organizations to have tools
that effectively and easily anticipate customer needs and act on
moments of opportunity to accelerate sales," said Christopher Patterson, vice president of product
strategy, customer service and sales automation, Pega. "With
advanced AI capabilities that accelerate and improve sales, Pega
Sales Automation helps optimize sales performance while
streamlining processes to help sell smarter and faster, all while
keeping customers at the center of every interaction. We believe
this continued recognition of Pega's capabilities further proves
Pega's commitment to helping improve sales processes for better
outcomes."
Supporting Resources
- Analyst report: Gartner Critical Capabilities for Sales Force
Automation
- Product background: Pega Sales Automation™
- Product background: Pega Infinity™
- Gartner, Inc., "Critical Capabilities for Sales Force
Automation Platforms" by Adnan Zijadic, Ilona Hansen, Steve
Rietberg, Varun Agarwal,
Guy Wood, September 6, 2023
- Forrester Research, "The Forrester Wave™: Real-Time Interaction
Management, Q2 2022" by Rusty
Warner, May 25, 2022
- Forrester Research, "The Forrester Wave™: Core CRM Solutions,
Q3 2022" by Kate Leggett with
Linda Ivy-Rosser, Sarah Sjoblom, July 27,
2022
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About Pegasystems
Pega provides a powerful low-code
platform that builds agility into the world's leading organizations
so they can adapt to change. Clients use our AI-powered decisioning
and workflow automation to solve their most pressing business
challenges – from personalizing engagement to automating service to
streamlining operations. Since 1983, we've built our scalable and
flexible architecture to help enterprises meet today's customer
demands while continuously transforming for tomorrow. For more
information on Pegasystems (NASDAQ: PEGA),
visit www.pega.com.
Press Contact:
Ilena
Ryan
Pegasystems Inc.
Ilena.ryan@pega.com
(617) 866-6722
All trademarks are the property of their respective
owners.
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SOURCE Pegasystems Inc.