The Popular Outdoor Lifestyle Brand Joins the
Beloved Holiday Spectacle with New "Igniting Memories"
Float
GRAPEVINE,
Texas and NEW YORK,
Oct. 12,
2023 /PRNewswire/ -- Solo Stove, a home and outdoor
lifestyle brand within Solo Brands (NYSE: DTC), is thrilled to
announce its participation in the 97th Macy's
Thanksgiving Day Parade® on November 23, 2023. On Thanksgiving morning, Solo
Stove will warm the hearts of live spectators and viewers across
the country with its "Igniting Memories" float, depicting a
beautiful outdoor campfire scene.
Paying homage to the fireside tradition, the
scene is inspired by an idyllic outdoor site, built for creating
cherished family memories. The centerpiece float scene features the
Solo Stove Bonfire, the world's most popular smokeless fire pit,
and creates a vision of hanging around the campfire—the perfect
place to roast s'mores and spend time reconnecting to what matters
most. The float's RV was custom built by the artisans at Macy's
Studios to fit on top of the float wheels, appearing as though it
has been towed right up to the campsite.
"We're thrilled to partner with the Macy's
Thanksgiving Day Parade on the first ever Solo Stove float,
designed to inspire people everywhere to gather with friends and
family," commented John Merris,
President & CEO of Solo Stove. "Solo Stove loves bringing
people together to reconnect around a great fire and we're excited
to bring exactly that to a national audience during a season of
gratitude and gathering."
"The Macy's Thanksgiving Day Parade and Solo
Stove are synonymous with memories and togetherness," said
Jordan Dabby, producer of Macy's
Thanksgiving Day Parade. "This November, Parade fans across the
country will feel the warmth and coziness emanating from this
beautiful float."
Solo Stove recently launched a social media
sweepstakes on Facebook, Instagram, X, and Tiktok, encouraging fans
to join the fun by entering to win a trip to New York City and attend the 2023 Parade. The
sweepstakes is live until October 22,
2023. To learn more, please visit
https://www.solostove.com.
The 97th Macy's Thanksgiving Day
Parade will air nationwide in the U.S. on NBC and stream on
Peacock, on Thursday, November 23,
2023, from 9 a.m.- noon; in
all time zones. For more information visit macys.com/parade. To
follow and participate in the excitement, check out @macys on
various social platforms and follow #MacysParade.
About Solo Brands, Inc.
Solo Brands,
headquartered in Grapevine, TX,
develops and produces ingenious lifestyle products that help
customers create lasting memories. Through an omni-channel
distribution model that leverages e-commerce, strategic wholesale
relationships and physical retail stores, Solo Brands offers
innovative products to consumers through Solo Stove, known for its
firepits, stoves, and accessories, Chubbies, a premium casual
apparel and activewear brand, Oru Kayak, innovator of origami
folding kayaks, ISLE, maker of inflatable and hard paddle boards
and accessories, and Icy Breeze, a portable cooler
air-conditioner.
About Macy's Thanksgiving Day Parade
The Macy's Thanksgiving Day Parade is a national icon that has
grown into a world-famous holiday event. For nearly 100 years, the
Macy's Thanksgiving Day Parade has marked the official start of the
holiday season. Growing in size and scale, the Parade features
Macy's signature giant character balloons, fabulous floats,
incredible marching bands, celebrities, clowns, dance and
performance groups, and the one and only Santa Claus, spreading
holiday cheer. For more information on the Macy's Parade, please
visit www.macys.com/parade.
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SOURCE Solo Stove