Out of Autopilot and Into Our Best Life: Booking.com Shares its Seven Predictions for Travel in 2024
18 Outubro 2023 - 5:00AM
PR Newswire (US)
LONDON, Oct. 18,
2023 /PRNewswire/ -- In its most extensive travel
predictions research to date, Booking.com reveals how travellers
feel more alive than ever and are the best versions of themselves
on holiday. With AI set to transform 2024, travellers are
increasingly plugging into tech to do the grunt work, freeing them
up to stretch their imagination, tune into their intuition and
spark more soul-stirring experiences. Trends for the year ahead
include:
- (Alter) Ego Enthusiasts – In 2024,
travellers will create epic alter egos on holiday, with more than a
third of UK travellers (32%) making up stories about their real
life to people they meet on their travels. These alter ego
enthusiasts love the thrill of embodying a 2.0 version of
themselves and go to great lengths to reimagine their best self,
with more than a half of UK travellers (56%) enjoy the anonymity of
travel and the chance to recreate themselves.
- Cool-cationers – Heat has officially
had its holiday heyday, with scorching temperatures pushing the
mercury to record-breaking levels and accelerating a rise in
travellers chasing cooler climes. Over two fifths of UK travellers
(42%) report that climate change will impact the way they plan
their holiday in 2024, while UK holidaymakers (43%) say that as
temperatures soar close to home, they will use their holiday to
cool down elsewhere.
- A La Carte Affluencers – Fuelled by the
cost-of-living crisis, travellers in 2024 will employ money saving
hacks, yet level up vacations with 'à la carte' luxuries. Over half
(53%) of travellers' plan to pick destinations in 2024 where the
cost of living is less expensive than in their hometown, and almost
a half (46%) of UK travellers will be willing to pay for day passes
to use the amenities in a five-star hotel rather than staying
there.
About Booking.com:
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com's
mission is to make it easier for everyone to experience the world.
By investing in the technology that helps take the friction out of
travel, Booking.com's marketplace seamlessly connects millions of
travellers with memorable experiences every day. For more
information, follow @bookingcom on social media or visit
globalnews.booking.com.
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