DALLAS, Nov. 6, 2023
/PRNewswire/ -- Global digital transformation agency TA
Digital has announced the retirement of its co-founder and
CEO, Rajiv Rohmetra, and the
appointment of current President and CTO, Dr. Ali Alkhafaji, to CEO and President, effective
immediately.
As co-founder of TA Digital in 2000, Rohmetra shepherded TA
Digital to tremendous heights as one of the world's premier digital
transformation agencies, serving hundreds of clients around the
globe. In 2022, TA Digital was acquired by Omnicom Group Inc.
(NYSE: OMC) and integrated into the Credera Network of agencies
within the Omnicom Precision Marketing Group (OPMG).
"I am honored and grateful for the privilege of leading TA
Digital for over two decades," said Rohmetra. "As one of the
founding members, I had an incredible journey with an opportunity
to scale the organization from a team of two to see it become one
of the leading global digital transformation agencies.
"After having many accomplishments over the years, I have
decided to retire and pass on the baton to Dr. Alkhafaji to take
the company forward to greater heights with the same passion and
enthusiasm. I am confident that under the leadership of Dr.
Alkhafaji, TA Digital will continue to excel and deliver incredible
value to its clients."
Dr. Alkhafaji joined TA Digital in 2017 and helped oversee the
expansion of TA Digital to its current state. He will work with TA
Digital's global leaders to ensure a smooth transition and achieve
aggressive growth plans during the company's next phase.
"It has been an honor and privilege to work alongside Rajiv for
seven years; what an amazing journey it has been," said Dr.
Alkhafaji. "I am thankful for Rajiv's dedication and impact on TA
Digital, but above all, I am thankful for his friendship. I hope to
be an effective steward to this great organization and continue
this heritage of excellence for our people, our clients, and our
partners."
TA Digital will continue to operate as an integral part of the
Credera Network of agencies and help drive digital transformation
to clients everywhere.
"I want to congratulate Rajiv on founding and building an
amazing business that has made a positive impact on so many people
and clients," said Justin Bell,
Global CEO of Credera.
"I'd also like to congratulate Dr. Alkhafaji on his promotion to
CEO and President. His tremendous passion, vision, and drive will
continue to serve the people of TA Digital well and position us for
a bright future together."
About TA Digital
TA Digital humanizes the digital world. Through insightful
strategies and innovative technologies, the agency creates
authentic experiences that empower organizations to solve
challenges and transcend expectations. For more than 20 years, TA
Digital has been devising new ways to set businesses up for
success, working with them to optimize messaging across all
channels, provide engaging, seamless experiences for their
customers, and generate measurable ROI. A leader in next-generation
technologies, including customer data platforms and digital
experience platforms, TA Digital shares high-level, strategic
partnerships with world-class digital experience platform
companies, helping to shape the future of data and
commerce.
About Omnicom Precision Marketing Group
Omnicom
Precision Marketing Group (OPMG) aligns Omnicom's global
digital, data, and customer relationship management (CRM)
capabilities to deliver precisely targeted and meaningful customer
experiences at scale. Using its universal framework of connected
data, connected intelligence, and connected experiences, OPMG
provides services that include data-driven product/service design,
AdTech/MarTech strategy and implementation, CRM/loyalty strategy
and activation, econometric and attribution modeling, and digital
experience design and development. At the core of these services is
Omni, a marketing orchestration system that combines a powerful
cultural insights engine with massively scaled data from first-,
second-, and third-party sources to deliver a single view of
consumers and better intelligence and outcomes for our clients.
About Omnicom
Omnicom (www.omnicomgroup.com) is a
leading global marketing and corporate communications
company. Omnicom's branded networks and numerous specialty
firms offer services in advertising, strategic media planning and
buying, precision marketing, commerce and branding, experiential,
customer relationship marketing (CRM), public relations, healthcare
marketing and other specialty communications services to over 5,000
clients in more than 70 countries.
Contact:
Jeffrey Detloff
847-331-6244
368115@email4pr.com
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SOURCE TA Digital