The merge will create a modern, full-service
brand performance agency under parent Omnicom Precision Marketing
Group.
NEW
YORK, Nov. 8, 2023 /PRNewswire/ -- As one of the
first digital marketing agencies, Organic today announced its
merger with brand experience agency Barefoot, combining
capabilities for a bold new full-service offering under Omnicom
Precision Marketing Group (OPMG). The newly merged entity will
carry the name Organic and will be led by former Barefoot executive
Kristen Houston Hitch, who will
serve as president.
Organic is celebrating its 30th anniversary and it's one of the
few digital marketing agencies that survived the dot-com glory
days. While many of its competitors were dissolved or rolled up
into other digital entities, Organic has expanded its geographic
footprint and data-driven, technology-driven, consumer-centric
solutions. Cincinnati-based
Barefoot's performance marketing expertise and media capability
will complement Organic's digital-first capabilities and creative
excellence. Together, they will bring exceptional integrated
expertise to their clients.
"With longstanding respect and admiration for one another, we're
thrilled to bring these two organizations together. Our teams are
incredibly talented, and our cultural values are aligned," said
Houston Hitch. "We are strengthening
our combined offering to clients through enhanced capabilities. By
combining creative with strategy, performance content, marketing
sciences and media services, we will be the go-to partner for both
brand and performance."
The new agency will be well positioned to meet the needs of
modern brands by offering a seamless blend of bold creative
excellence and precision marketing solutions. Positioning itself
for growth, Organic will continue to focus on lead AOR and
long-term digital transformation assignments.
"Organic and Barefoot have always found ways to pair offerings
to better serve clients, so their integration feels natural. Both
agencies have a deep understanding of the powerful combination of
brand appreciation and performance, and we're delighted to bring
these dual forces together in a fresh, compelling way," said
Luke Taylor, CEO, OPMG.
The merger will expand Organic's US footprint, with offices now
located in Cincinnati,
New York City and Los
Angeles.
About Organic, Inc.
Organic is the brand performance
agency that delivers brand creative excellence with precision
marketing solutions. Organic's three-decade heritage designing
digital customer experiences and brand ecosystems is the foundation
of the agency's unique lead-agency approach. Organic is part of the
Omnicom Precision Marketing Group (OPMG) and Omnicom Group Inc.
(NYSE: OMC). www.organic.com.
About Omnicom Precision Marketing Group
Omnicom
Precision Marketing Group aligns Omnicom's global digital, data and
CRM capabilities to deliver precisely targeted and meaningful
customer experiences at scale. Using its universal framework of
connected data, connected intelligence and connected experiences,
OPMG provides services that include digital experience design and
development, technology strategy and implementation, data-driven
product/service design, CRM / loyalty strategy and activation,
econometric and attribution modeling, technical and business
consulting and change / program-management services. At the core of
delivering these services is Omni, an advanced technology platform
that combines advanced AI tools for content intelligence and
automation with a powerful cultural insights engine and
massively scaled data insights from first-, second- and third-party
sources, including several proprietary Omnicom data partnerships.
OPMG is a division of Omnicom Group Inc. (NYSE: OMC).
About Omnicom
Omnicom (NYSE: OMC)
(www.omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and numerous
specialty firms offer services in advertising, strategic media
planning and buying, precision marketing, commerce and branding,
experiential, customer relationship marketing (CRM), public
relations, healthcare marketing and other specialty communications
services to over 5,000 clients in more than 70 countries.
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SOURCE Organic