NEW
YORK, Nov. 9, 2023 /PRNewswire/ -- Leading
global communications consultancy Ketchum announced today its
new 2024 U.S. Election Navigator offering, designed to help clients
navigate an unprecedented and extended political season that will
bring a myriad of internal and external communications challenges
and opportunities. By leaning into its corporate reputation and
industry expertise, Ketchum aims to provide actionable solutions
for clients and ensure they are better prepared to navigate
potential reputational challenges leading up to the 2024
elections.
"Ignoring politics is no longer an option for companies," said
Jim Joseph, U.S. CEO and Global
Chief Marketing and Integration Officer, Ketchum. "This dynamic
will only be more exacerbated over the next year in what is
expected to be a highly polarizing 2024 U.S. election season. Our
multi-dimensional and data-driven election advisory services will
help companies and brands navigate the complexity of this
communications environment across multiple stakeholders."
A foundational element of this offering will be a proprietary
technology tool developed by Ketchum to provide companies with a
360° view of the intersection of news, perspectives of potential
voters, and what their key questions are across all 2024 major U.S.
issues. Through this new tool, brands can capture deep
audience insights into a wide variety of key issues, including
unionization and labor; education, geopolitical, infrastructure,
social and cultural issues; and more over time. Key services
offered through this technology include a monitoring and insights
dashboard, diversity, equity and inclusion guidance, message and
corporate policies auditing, internal communications
recommendations for engaging a polarized workforce, and executive
messaging and media training.
"This new technology will empower communicators to navigate the
environment with insights and real time counsel to help them
protect and promote their reputation across all stakeholder
audiences," said Mary Elizabeth
Germaine, Chief Data & Strategy Officer, Ketchum.
"Beyond just mapping key issues in the
United States, we now have the ability to build
understanding of audiences and to identify ways of effectively
engaging with them based on their perceptions and positions on
those issues."
Entering 2024, Ketchum's latest offering will arm companies with
a nuanced familiarity across all major issues, empower
understanding of how the media shapes each issue, allow them to
prepare for reputational risks, and provide knowledge around how
stakeholders as voters feel and engage across issues.
About Ketchum
Established in 1923, Ketchum's century of continuous evolution
is a testament to our progress. Our storied journey is fueled by
our guiding principles of empathy and intelligence. Progress allows
us to create a thriving environment where we embrace innovation and
deliver excellence with our people and partners, producing work
that matters. Driven by data, we develop culture-first work at the
intersection of industry and capability. With 136 Cannes Lions, our
global communications consultancy is one of the most creatively
awarded firms in our industry. We are Ketchum: Progress at Work.
For more information on Ketchum, a part of Omnicom Public Relations
Group, visit www.ketchum.com.
About Omnicom PR Group (OPRG)
Omnicom PR Group (OPRG) is the largest global network of
communications and consulting agencies in the world. It is home to
three of the top global PR agencies FleishmanHillard, Ketchum and Porter Novelli and more than a dozen
specialist agencies in corporate and public affairs, political
consulting and advertising, language strategy, global health
strategy and organizational transformation. OPRG is part of Omnicom
(NYSE: OMC). www.TeamOPRG.com.
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SOURCE Ketchum Inc