George Dickel follows its award-winning
Dickel Bourbon release with
ultra-rare, 18-Year-Old liquid
TULLAHOMA, Tenn., Nov. 13,
2023 /PRNewswire/ -- In June 2021, George Dickel made a name for itself
in the Bourbon category, introducing Dickel
Bourbon – a permanent offering aged 8 years – to the market
as an outstanding bourbon for an outstanding price. Following the
success of the inaugural variant, the brand is paying homage to the
award-winning liquid with an incredibly rare, luxurious new
offering - Dickel Bourbon Aged 18 Years.
The award-winning Dickel Bourbon
was first released to provide a home to the mature whiskies at the
distillery that leaned more into traditional bourbon notes. Now,
Director of George Dickel & Luxury Whiskey, Nicole Austin, is showcasing more of this
exceptional product with the release of Dickel Bourbon Aged 18
Years, a refined blend perfect for bourbon lovers.
"We created Dickel Bourbon to
give people an approachable and balanced bourbon that is
high-quality and complex in flavor," said Austin. "I loved the idea
of building upon that craftsmanship of our mature whisky and
creating something with that same traditional feel, and also more
premium. I'm excited for people to try Dickel Bourbon Aged 18 Years
because it's a rare and beautifully aged whisky, but still exhibits
a surprising brightness and wide range of complexity that is not
often found in American Whiskies of this age."
The new Dickel Bourbon Aged 18 Years is a highly limited,
small-batch bourbon that has been aged in charred oak barrels and
blended to perfection. Hailing from the quiet hills of Cascade
Hollow, the long aging process in our single-story rickhouses
imparted Dickel Bourbon Aged 18 Years with mellow yet complex
flavors including deep notes of crème brulée and stone fruit. At 90
proof (45% ABV), this sophisticated bourbon is best enjoyed neat or
over a large ice cube. The liquid was blended to capture the
tradition of excellence started by George
A. Dickel more than a century ago, making for an excellent
gift for the rare bourbon collector in your life.
Dickel Bourbon Aged 18 Years was officially unveiled at the
historic Cascade Hollow Distilling Co. to both national and local
media earlier this month. Guests were treated to an exclusive,
first-tasting of the new release and a private performance from the
acclaimed husband-and-wife duo - The War and Treaty - who debuted
their new song "Mr. Fun" off of their upcoming album and sang their
hits "Lover's Game" and "Set My Soul On Fire".
The debut of Dickel Bourbon Aged 18 Years follows the heels of
George Dickel being awarded Wine Enthusiast's Wine Star Awards
2023 Spirit Brand of the Year. Wine Enthusiast Wine Star Awards
celebrates the innovation of the individuals and companies that
have significantly contributed to the success of the wine and
alcohol beverage world.1
Like the other variants in the George Dickel portfolio, Dickel
Bourbon Aged 18 Years has a mash bill of 84% corn, 8% rye and 8%
malted barley. Just in time for the holiday season, consumers can
find Dickel Bourbon Aged 18 Years rolling out in select markets
across the US for a limited time for a suggested retail price of
$510.
As we celebrate the holidays, your friends at Cascade Hollow
encourage you to sip this new offering the same way it's made –
slowly and responsibly.
About George Dickel
Since 1870, the fine folks at Cascade Hollow have honored George
Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years
later, we're still making award-winning whisky at our historic
distillery in Tullahoma, TN.
Tucked away in the Tennessee hills
and surrounded by 600 protected acres of forest and crystal-fresh
springs, Cascade Hollow has always been our home. Led by General
Manager and Distiller Nicole Austin, the team at Cascade Hollow
Distilling Co. continue the tradition of producing smooth sippin'
whisky through high standards of authenticity and craftsmanship. A
proud member of the Tennessee Whiskey Trail, we invite you to visit
our home and learn more about how we make George Dickel Tennessee
Whisky. For more information, go to www.GeorgeDickel.com or check
out @georgedickel on Facebook or Instagram. Your friends at Cascade
Hollow remind you to always drink responsibly.
About DIAGEO
DIAGEO is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
DIAGEO is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
DIAGEO, our people, our brands, and performance, visit us at
www.diageo.com. Visit DIAGEO's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
1 Wine Enthusiast, "Wine Star Awards"
October 25, 2023,
https://www.wineenthusiast.com/category/culture/industry-news/wine-star-awards/.
Follow us on Twitter for news and information about DIAGEO North
America:
@Diageo_NA.
Celebrating life, every day, everywhere.
Media Contacts
Allison Fleischer
DIAGEO
Allison.fleischer@diageo.com
George Dickel
Taylor Strategy
GeorgeDickel@taylorstrategy.com
Related Links
https://www.georgedickel.com
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SOURCE Diageo