The newly created role expands Riley's remit
to include the offices of both TBWAChiatDay Los Angeles,
Nashville and New York
NEW
YORK, Nov. 14, 2023 /PRNewswire/ -- TBWA has
announced the promotion of Erin
Riley to CEO of TBWAChiatDay United States, effective
immediately. In her new role, Riley will oversee our creative minds
in Los Angeles, Nashville and New
York and is charged with the continued growth of the
agencies in the US.
No stranger to TBWA and its Disruption® methodology,
Riley has been with the collective since June of 2016 – first
joining TBWAChiatDay Los Angeles as President, before taking the
helm as CEO in 2021.
As recent agency consolidations erase great legacy agency brands,
this coming together seeks to strengthen one of the best.
TBWAChiatDay Los Angeles, Nashville and New
York unite under one leader, enabling the offices to reap
the benefits of increased scale while maintaining their individual
successes, strong local cultures and intimacy with clients.
Riley loves to reveal the souls of brands and find the just
right collision of marketing intelligence and creative magic to
propel them into the cultural conversation and drive exponential
growth. Having spent time on both the brand and agency side, she
has a unique view of how to orchestrate the total brand experience.
One key focus for her will be scaling the best-in-class specialisms
within TBWA that have delivered significant growth and breakthrough
work in both cities. This includes, DxD by TBWA for design, Feed by
TBWA for social content creation, TBWA's Health Collective and Plex
by TBWA for B2B and the most complex businesses.
Troy Ruhanen, Global CEO,
TBWAWorldwide notes "This newly created role is a testament to both
TBWA and Omnicom's ability to foster the growth of brilliant
leaders from within. The strength of TBWA is our collective mindset
– our agencies connected by our common belief in Disruption and its
willingness to share speed and scale. This united front will only
amplify our strategic advantage and resources to push to even
greater heights and get us to our future, faster.
TBWA is in an incredibly strong position to continue its growth
and creative momentum. With our storied history of creating brand
platforms underpinned by impactful creative work, I believe there's
no better or more deserving leader to continue that promise than
Erin," continued Ruhanen.
With a keen understanding of the business of creativity, over
the past few years Riley has provided stability and humanity
through the pandemic whilst also commanding an indisputable
rebound, growing the business by double digits, launching new B2B
and design offerings, and adding over ten new clients to
TBWAChiatDay's roster in LA. All of which contributed to TBWA being
named Adweek's Global Agency of the Year in 2021 and 2022, AdAge's
Global Network of the Year in 2022, and one of Fast Company's
World's Most Innovative Companies for five consecutive years from
2019 to 2023. Furthermore, Riley was recently named a Campaign US
40 over 40 honoree and in 2023 TBWA was honored as one of Adweek's
top five US agencies and a Stand Out Agency on AdAge's A-List.
Erin Riley, CEO, TBWAChiatDay
United States notes "Over the past nearly eight years at TBWA, I
have been extremely grateful to work for a company with an ethos,
values, and people I connect to so genuinely and fundamentally. It
is wonderful to have the opportunity to continue to grow with TBWA
and to partner with close to 2,000 incredibly smart, creative souls
to drive impact at an even greater scale.
Both CDLA and CDNY are operating from positions of strength and
I am looking forward to working with the outstanding leadership
teams in both offices to capitalize on the current momentum and
really set it afire. I have lived in both New York and Los
Angeles and I have worked on both the agency and brand side
- a range which enables me to both understand and honor each
agency's vibe and be a more astute and empathetic partner to our
clients," continued Riley.
Over the course of nearly twenty-five years, Riley has worked in
almost every category from fashion to fintech, sport to spirits,
and QSR to CPG, on both the agency and brand sides, up and down the
funnel, and on both coasts. The through line has been a penchant
for challenging convention. She helped Johnnie Walker go from an old leather armchair
to the world of personal progress, she put drag queens, New York
City Ballet ballerinas, and Maya
Angelou in Cole Haan heels,
she made fashion fun and inclusive at Old Navy, and now at Chiat
she creates the conditions to uphold Lee
Clow's standard of "make it smart. make it beautiful. make
it fun."
To learn more about TBWAChiatDay visit
https://www.tbwachiatday.com/
About TBWAWorldwide
TBWA is The
Disruption® Company. We use creativity to help
businesses challenge the status quo and capture an unfair share of
the future. Named one of the World's Most Innovative Companies by
Fast Company in 2023, 2022, 2021, 2020 and 2019,
Adweek's 2022, 2021 and 2018 Global Agency of the Year and
AdAge's A-List 2022 Network of the Year. We are
a disruptive brand experience company that uses trademarked
Disruption® methodologies to help businesses address
their challenges and achieve transformative growth. Our collective
has 11,000+ creative minds in over 40 countries, and also includes
brands such as Auditoire, Digital Arts Network (DAN), eg+
worldwide, GMR, TBWAMedia Arts Lab, TBWAHealth Collective and TRO.
Global clients include adidas, Apple, Gatorade, Henkel, Hilton
Hotels, McDonald's, Nissan and
Singapore Airlines. Follow us on LinkedIn, Twitter and Instagram.
TBWA is part of Omnicom Group (NYSE: OMC).
View original content to download
multimedia:https://www.prnewswire.com/news-releases/erin-riley-appointed-ceo-of-tbwachiatday-united-states-301988066.html
SOURCE TBWAChiatDay