National homebuilder's design experts weigh in
on trends to embrace in the new year
SCOTTSDALE, Ariz., Nov. 29,
2023 /PRNewswire/ -- As consumers are leaning into
self-expression when decorating their homes, America's Most
Trusted® Home Builder Taylor
Morrison (NYSE: TMHC) has curated a list of design trends
and home aesthetics perfect for 2024. Based on input from
Taylor Morrison's design and
architectural experts, the highly anticipated home design trends
illustrate ways to embrace and showcase personal style in your
home.
- Express Yourself: Home décor styles are going viral
on social media—reaching Gen Z and Millennial audiences via "For
You Pages" and by way of trending #aesthetic and #core hashtags.
Taylor Morrison anticipates the
following five trending home aesthetics resonating with the next
generation of homebuyers.
- The Dopamine design aesthetic celebrates
self-expression and individuality in home decor with a whimsical
and imaginative approach. It encourages homeowners to boldly
express their personal tastes and creativity throughout their
living spaces. This style is all about embracing uniqueness and
self-indulgence in interior design.
- Dark Academia embraces the essence of traditional
academia with Gothic twist. It features a rich and moody color
palette, incorporating deep, darker tones, plush textures and
patterns that create a cozy and inviting atmosphere. The use of
rich wood, plaster and a focus on intricate details evoke a sense
of intellectual comfort and a scholarly ambiance.
- Quiet Luxury emphasizes the art of subtlety, combining
textures, limited prints, classic lighting and natural materials to
craft a cohesive yet understated aesthetic. It avoids bold
contrasts, opting for a minimal color palette comprised of rich
fabrics and natural elements. The result is a tranquil aesthetic
that emanates refined luxury.
- Coastal Grandma captures the feeling of serene coastal
living. It embraces natural materials such as wood, rattan,
driftwood and linen, crafting a warm and inviting atmosphere.
Colors are focused on muted and earthy tones, with accents of
seafoam green, pale blue and sandy beige. Floral and botanical
prints infuse timeless beauty into the space.
- Southwestern style embodies the American West with its
rustic furnishings, reliance on natural materials, rich textures
and a warm, earthy color palette. It brings the spirit of the
region into interior design, creating a cozy and welcoming ambiance
while celebrating the rugged beauty and cultural richness of the
Southwestern United States.
"As younger generations near their home buying years, we're seeking
new and creative ways to reach them and begin building brand
affinity early on," said Taylor
Morrison Chief Marketing and Communications
Officer Stephanie
McCarty. "Our home aesthetics showcase how to achieve an
attainable version of these very stylized homes you're seeing on
social media using products and design services Taylor Morrison already offers."
- Painted to Perfection: To complement the
Sherwin-Williams Color of the Year, Upward (SW 6239), Taylor
Morrison has compiled a palette of paint colors for the
homebuilder's 2024 Color Collection. This grey-toned, soft blue is
complemented by four additional shades: Pewter Cast (SW 7673),
Extra White (SW 7006), Garden Spot (SW 6432) and Gale Force (SW 7605).
"We know homeowners are intrigued by using color in unique ways in
their home," said Taylor Morrison National Director of Design and
Model Experience Lee
Crowder. "Use Upward for your kitchen cabinets, paint a
stair riser Gale Force, use Garden
Spot to give new life to a beautiful piece of furniture, or think
outside the box by painting your interior doors Pewter Cast. To add
balance, consider adding a contrasting and non-traditional light
neutral like Extra White."
- Creating an Outdoor Illusion: Bringing the outdoors
inside the home goes beyond simply adopting a new house plant or
having wide, expansive windows. It's about choosing colors and
materials that evoke the essence of nature in every room.
"Consider neutral stains that show the character of wood cabinets
or flooring, tiles that emulate texture and depth of natural
materials, and rich hues of green, blue, black and brown that
create a soothing and earthy atmosphere," said Crowder. "If
you want to add a touch of biophilia without the worry of watering
or pruning, opt for a green backsplash to brighten up your
kitchen."
- Edit with Ease: With the hustle and bustle of
everyday life, an organized home is a must. Taylor
Morrison has teamed up with The Home Edit, the experts in
transforming spaces with form, function and fun. In their
collaborative video series, New Home, New Zones, The
Home Edit co-founders Clea Shearer
and Joanna Teplin offer tips and
tricks to help homeowners settle in and love their home following a
big move.
"If you know us at all, you know that we love and live for a
label," Shearer and Teplin shared. "One way you can
label your boxes is by using multi-colored tape—with every color
representing a different room in the house. This makes unpacking a
breeze."
- Rounded and Refined: Art deco inspired interiors of
the past have grabbed the attention of an entirely new generation.
While clean and contemporary lines have long reigned supreme,
scalloped edges, curved silhouettes and rounded furniture pieces
are having a moment.
"This sinuous style provides appealing visual variety in a space
with the mix of straight and curved lines. You can go all in with
this trend by opting for fluid and upholstered impact pieces or add
just a touch of 1970s flair by adding an arched mirror or switching
out square hardware for ring cabinet pulls," shared
Crowder.
- Keeping Inclusivity Top of Mind: The latest census
data reveals more Americans are identifying with minority racial
and ethnic groups—reflecting the rich and complex tapestry of the
country's population. Taylor
Morrison understands the importance of catering to the
diverse needs of its changing customer base and has begun
researching and implementing cultural design principles that align
with Vastu, a traditional Indian system of architecture, and Feng
Shui, an ancient Chinese practice.
Examples of diverse design principles Taylor Morrison has begun incorporating into its
floor plans include elements like offsetting the alignment of the
front and back doors, avoiding stair placement in the middle of
homes, and offering front door locations that do not face the
street. When home shopping using the online reservation system, the
homebuilder offers a new filter that allows consumers to view lots
and available homes by the cardinal direction the front door
faces.
"It's up to us to work with consumers to understand their
preferences," said Taylor Morrison
Vice President of Product Design Brian
Juedes. "We're adapting our floorplans to be
conscientious of our buyers' cultural design preferences so we can
more effectively serve their needs."
- A Fresh Take on Classic Subway Tile. Since 1904, subway
tile has been used in the New York
City metro to make stations easier to clean and more
attractive. The subway tile has been evolving ever since—and is now
available in a variety of different materials, colors and
sizes.
"We're seeing yet another evolution of this classic tile with the
rise in popularity of one-inch-by-six-inch tiles," shared
Crowder. "This new size is mounted on a mesh backing which
ensures easier installation and allows for the glazed and imperfect
nature of tile to be accentuated by the slimmer size," said
Crowder.
About Taylor
Morrison
Headquartered in Scottsdale, Arizona, Taylor Morrison is one of the nation's leading
homebuilders and developers. We serve a wide array of consumers
from coast to coast, including first-time, move-up, luxury and
resort lifestyle homebuyers and renters under our family of
brands—including Taylor Morrison,
Esplanade, Darling Homes Collection by Taylor Morrison and Yardly. From 2016-2023,
Taylor Morrison has been recognized
as America's Most Trusted® Builder by Lifestory Research. Our
strong commitment to sustainability, our communities and our team
is highlighted in our latest annual Environmental, Social and
Governance (ESG) Report. For more information about Taylor Morrison, please visit
www.taylormorrison.com.
CONTACT:
Erin Kristick
(480) 840-8108
ekristick@taylormorrison.com
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SOURCE Taylor Morrison