The award-winning whisky brand teamed up with
NFL Legend DeMarcus Ware and Grammy Nominated Artist-Songwriter
BRELAND to host a watch party for veterans and active military
members as a thank you for their service
SAN
ANTONIO, Nov. 30, 2023 /PRNewswire/ -- This NFL
season, Crown Royal, the first-ever whisky partner of the National
Football League (NFL) has honored those who selflessly serve others
as part of year three of their Kick Off with Crown (KOWC)
campaign. For over a decade, Crown Royal has supported the military
and like-minded charitable organizations by shining a spotlight on
their service and giving back to them. This past Monday, the
award-winning whisky brand continued this work by teaming up with
NFL Legend, DeMarcus Ware and
country music sensation BRELAND to host hundreds of veteran and
active military members for a memorable game day experience filled
with football, cocktails and music! This event was the culmination
of the NFL football season where Crown turned the tables to serve
those who serve our country.
Throughout the evening, guests indulged in premium Crown Royal
cocktails, enjoyed delectable treats from local establishments,
satisfying their game day cravings and enjoyed activities, such as
a trading card photo station, that added to the excitement of the
evening. As a gesture of appreciation, Crown Royal gifted active
duty members with the iconic purple bag filled with premium items
sourced from Bunker Labs, a non-profit organization supporting
veterans and veteran-owned businesses. DJ Recess was also on hand
to keep the energy high during plays and commercial breaks
throughout the event.
Grammy Nominated Artist-Songwriter BRELAND graced the stage with
a show-stopping halftime performance featuring his hit songs, "My
Truck" and "High Horse," giving guests an unforgettable experience
as he expressed gratitude to the military community for their
service.
"Collaborating with Crown Royal to perform for our dedicated
military was truly a remarkable experience and I am brimming with
honor," said BRELAND. "These amazing men and women epitomize
generosity and selflessness. It was a true privilege to share my
music and artistry with them today."
Leading up to Giving Tuesday, Crown Royal kicked off
Thanksgiving week and hosted an exclusive NFL watch party for the
dedicated staff and volunteers of their charity partner, Feeding
America's NYC chapter, City Harvest. The event served as an
expression of gratitude to their amazing volunteers and allowed
attendees to raise a glass and toast to their own ongoing
service.
"Crown Royal takes immense pride in giving back to those who
have selflessly dedicated themselves to the service of others.
"Crown Royal has a long history of supporting the military, and we
wanted to do something different this year," remarked Hadley Schafer, Director, Crown Royal. "The
essence of the Kick Off With Crown campaign has always been
centered around honoring generous individuals who make game day
great in their own way. All service and hospitality workers play an
essential role in the traditions of football. In year three we had
the perfect opportunity to marry our love for the game and our
legacy military efforts into one amazing event. I am honored to
have the privilege to partner with BRELAND and DeMarcus Ware to
bring this vision to life for these brave men and women."
Crown Royal has worked with over 30 charitable partners to
champion hospitality workers and the military—from delivery drivers
to volunteers in the stadiums, the whisky label has recognized the
efforts of those who keep game day great through a $2M commitment through the Crown Royal Generosity
Fund.
About Crown Royal
Crown Royal Canadian Whisky is the
number-one selling Canadian whisky brand in the world and has a
tradition as long and distinctive as its taste. Specially blended
to commemorate a grand tour of Canada made by King George VI and Queen
Elizabeth of Great Britain
in 1939, Crown Royal's smooth and elegant flavor was an
exceptionally generous gift fit for royalty. Its gift-worthy
presentation reflects its regal origins – it is considered the
epitome of Canadian whisky. For more information, visit
crownroyal.com. Crown Royal encourages all consumers to please
enjoy responsibly.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness. Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world. For
more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
on Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
About BRELAND
A boundary-shattering breakout star,
BRELAND is pushing the possibilities of Country music on a global
scale. Since the arrival of his PLATINUM-certified debut single "My
Truck," the New Jersey-bred
singer/songwriter/producer has amassed over 1.1 BILLION career
streams, brought his crowd-thrilling live show to an international
headline tour, and gained acclaim from many of the world's leading
music publications (with Rolling Stone hailing him as "a symbol of
Country music's ongoing evolution" and Billboard calling him a
"keen, visionary solo artist"). On his critically acclaimed 2022
debut album CROSS COUNTRY, the Bad Realm Records/Atlantic
Records/Warner Music Nashville artist introduced a high-energy
sound that blurs the barriers between Country, Pop, Hip-Hop, Soul,
and Southern Gospel, offering up smash hits like the GOLD-certified
"Praise The Lord (feat. Thomas
Rhett)." A blockbuster year for BRELAND, 2023 has included
such triumphs as teaming up with superstar Keith Urban to open the 16th annual Academy of
Country Music Honors by performing their GOLD-certified
collaboration "Throw It Back" and — immediately following the
performance — receiving the ACM Lift Every Voice Award, recognizing
his role in "elevating underrepresented voices throughout the
Country music genre, transcending demographics and geography."
Released in September, CROSS COUNTRY: THE EXTRA MILE delivered a
star-packed bonus version of his full-length debut, with the
expanded album's six fresh tracks including a brand-new feature
with Brittney Spencer as well as
longtime live favorite "Cowboy Don't." With his high-profile TV
appearances to date including Good Morning America, Jimmy Kimmel
Live!, The Voice, and TODAY, he also spent much of 2023 on the road
as support for the legendary Shania Twain's QUEEN OF ME TOUR in the
U.S. and U.K. (with stops at iconic venues like Madison Square Garden), in addition to taking
his THE EXTRA MILE TOUR across the U.K., Germany, Netherlands, Denmark, Sweden, and Norway. A truly magnetic live performer,
BRELAND has also graced the stage at major festivals like
Stagecoach and C2C: Country to Country Festival, fulfilling his
mission of uniting audience members from all walks of life with his
wildly joyful music.
Media Contact: crownroyal@taylorstrategy.com
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SOURCE Crown Royal