WASHINGTON, Dec. 6, 2023
/PRNewswire/ -- Jack and Jill of America, Inc. is partnering with
Nickelodeon to celebrate all children through Our World—a
brand-new global initiative to inspire kids and provide them with
tools to activate their individual and collective agency. Together
with a coalition of partners, Jack and Jill of America, Inc. joins
Nickelodeon in providing resources and best-practices for
kid-driven philanthropic opportunities that allow this new
generation to take action in their communities and
beyond.
"With Our World Nickelodeon is building on its
longstanding prosocial legacy and community relationships,
harnessing the power of the brand's iconic franchises and global
ecosystem, as well as the expertise of our coalition of partners to
upskill, uplift, and empower kids around the world,"
said Marva Smalls, Executive Vice President, Public Affairs,
Nickelodeon and Executive Vice President, Global Head of Inclusion
at Paramount. "Through this initiative we will provide accessible
pathways to encourage kids to take action, no matter how small, and
inspire them to believe they can make a difference."
Launched in May, the multiplatform Our
World initiative focuses on the healthy development of
youth agency as a key component to a successful childhood and
includes a digital destination that links kids, parents
and caregivers to developmentally appropriate activities, as well
as to partner organizations with additional resources. The brand
also amplifies kids' experiences, telling their stories across its
global ecosystem of platforms.
On November 20, Jack and Jill of
America, Inc. served as a lead Our World partner with UNICEF
USA, Nickelodeon and its parent
company Paramount, to celebrate World Children's Day—UNICEF's
annual day of action for children, by children. Nickelodeon marked
World Children's Day with "takeovers" and shadowing experiences at
CBS Sports and CBS News stations in various locations. Jack and
Jill of America, Inc. had four winners participate in World
Children's Day takeovers – Heru Sa Shekhem (Miami Chapter),
Lillian Phillips (North Suburban
Atlanta Chapter), William Aristide
(Miami Chapter), and Langston Howard
(Oakland County Chapter).
Founded in 1938 by Black mothers, Jack and Jill of America,
Incorporated is regarded as the largest and most prominent
African American family organization representing over 70,000
family members including mother members, associates, fathers,
teens, and children throughout 262 chapters nationwide. This new
partnership with Nickelodeon is a part of the organization's
stellar 85th anniversary year in 2023.
National President Kornisha McGill Brown said, "For 85 years,
Jack and Jill of America has been committed to serving children and
providing them with opportunities to thrive. We are very grateful
to be a leading coalition partner of Nickelodeon Our World,
elevating the voices and role of kids today in our society. The
Nickelodeon Our World initiative's aim of helping children
develop a healthy sense of agency and self-confidence aligns with
the principles of Jack and Jill of America, Incorporated, and we
are happy to expand our reach through this partnership, have a
greater impact, as well as celebrate all children—on mission, on
purpose."
Caregivers and kids can access resources and more information
about Nickelodeon's Our
World at www.nickourworld.com.
ABOUT JACK AND JILL OF AMERICA, INC.
Jack and Jill of America, Inc. was founded in 1938 to
nurture future African American leaders by stimulating the growth
and development of children through educational, cultural, civic,
recreational, health and social programs inspired by mothers.
Through its 262 chapters organized in seven regions across
the United States, Jack and
Jill is considered the largest African American family organization
in the nation representing 70,000 family members which includes,
mother members, fathers, and children ages two through 19. For
more information about Jack and Jill of America, Inc. please visit
jackandjillinc.org or @jackandjillinc on Facebook,
Instagram, X, TikTok, or LinkedIn: Jack and Jill of America,
Inc.
ABOUT NICKELODEON
Nickelodeon, now in its 44th year, is the
number-one entertainment brand for kids. It has built a diverse,
global business by putting kids first in everything it does. The
brand includes television programming and production in the
United States and around the world, plus consumer products,
digital, location-based experiences, publishing and feature films.
For more information or artwork, visit www.nickpress.com.
Nickelodeon is a part of Paramount's (Nasdaq: PARA, PARAA)
global portfolio of multimedia entertainment brands.
MEDIA CONTACTS:
Candace Moore,
Communications Manager, Jack and Jill of America, Inc.
CMoore@jack-and-jill.org │ (202) 920-5508
Elizabeth Chisolm,
Executive Director, Jack and Jill of America,
Inc.
echisolm@jack-and-jill.org
│ (202) 667-7010
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SOURCE Jack and Jill of America, Inc.