UserWay adds accessibility tools to Semrush's global
platform
WILMINGTON, Del., Dec. 12,
2023 /PRNewswire/ -- UserWay (TASE: UWAY), a
full-service provider of digital accessibility technologies,
announced a collaboration with Semrush (NYSE: SEMR) the leading
online visibility management SaaS platform. UserWay's web
accessibility compliance technology is now available on the Semrush
App Center, including the UserWay Accessibility Scanner and the
UserWay Accessibility Widget.
Advancing digital inclusion in online marketing:
With 200,000 new websites launching daily, barriers multiply for
users with disabilities, because the faster teams or web agencies
publish and deploy content, the greater the digital disability
divide grows. And in a time of increasing global regulatory
pressure targeting inaccessible websites, businesses face a growing
imperative to ensure equal access to their online experiences.
Marketers play a crucial role in bridging this gap by advocating
for and implementing accessible design and content strategies,
ensuring that digital experiences are inclusive and accessible to
all users.
The collaboration between UserWay and Semrush reflects a
shared dedication to making the digital world more inclusive and
accessible. Through this collaboration, UserWay's AI-powered web
accessibility technologies will enable Semrush's users to create
sites that are now optimized not only for search engines but also
for ADA compliance, facilitating a more accessible digital
experience for people with disabilities.
Now, Semrush users will have access to UserWay's
Accessibility Widget and Accessibility Scanner available in the
Semrush App Center.
- Web accessibility compliance: UserWay's technology
allows users to address their website compliance with the ADA
(Americans with Disabilities Act) and conformance to WCAG (Web
Content Accessibility Guidelines) standards, optimizing for search
engines and accessibility simultaneously.
- Expanding user reach: Websites using both Semrush
and UserWay's technologies can cater to a broader audience,
improving the user experience and reaching new market
segments.
- SEO benefits: As search engines prioritize the user
experience, including digital accessibility, this collaboration
offers Semrush users an opportunity to enhance their ranking
factors. Addressing accessibility also targets technical issues
that may negatively affect the user experience, where
performance/ranking may be affected.
According to Allon Mason, CEO of
UserWay, "Marketers will now have AI-powered accessibility
technology at their fingertips when they use our tools on Semrush's
industry-leading App Center. Working together, we're taking a
necessary leap towards making accessibility a default for everyone
on the web, empowering users with more intuitive, usable,
compliant, and accessible online experiences."
About UserWay
UserWay is a global, full-service digital accessibility company,
committed to enabling the fundamental human right of digital
inclusion. The UserWay platform is trusted by millions of websites
globally to increase usability for users of different abilities.
Al-powered technologies, combined with human-in-the-loop processes,
help websites, apps, and digital documents more readily achieve
compliance with accessibility regulations, such as the ADA, Section
508, AODA and EAA, and internationally recognized standards such as
WCAG 2.1 AA, WCAG 2.2, and EN 301 549.
Forward Looking Statement
This document may include forward-looking information as defined
in the Securities Law, 5728 – 1968. Forward-looking information is
uncertain and mostly is not under UserWay's control and the
realization or non-realization of forward-looking information will
be affected, among other things, by the risk factors characterizing
the companies' activity, as well as developments in the general
environment and external factors affecting the company's activity.
The company's results and achievements in the future may differ
materially from any presented herein and the companies make no
undertaking to update or revise such projection or estimate and do
not undertake to update this document. This document does not
constitute a proposal to purchase the company's securities or an
invitation to receive such offers. Investment in securities in
general and in the company's in particular bears risks. One should
consider that past performance does not necessarily indicate
performance in the future.
UserWay Contact:
Sophia Tupolev-Luz
VP Communications
sophia@userway.org
UserWay.org
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SOURCE UserWay