- Plusgrade partners with leading leisure airline, Air
Transat, to unlock new ancillary revenue solutions and offer
seamless passenger upgrades.
- Economy Class ticket holders now have the ability to upgrade
to Club Class, enjoying more comfort, gourmet meals and priority
airport services.
- Plusgrade continues its growth trajectory by providing
ancillary revenue solutions to over 200 travel partners
globally.
MONTREAL, Dec. 18, 2023 /PRNewswire/ -- Plusgrade, the
global leader powering ancillary revenue solutions for the travel
industry, today announces a partnership with world-leading leisure
airline Air Transat to enhance their passengers' journey. Plusgrade
will power a new product that allows Air Transat passengers to
purchase an upgrade to Club Class and enjoy maximum comfort in an
exclusive cabin, gourmet meals and priority airport services.
Air Transat Economy Class ticket holders now have multiple
opportunities to upgrade to the exclusive experience of Club Class.
On eligible flights, passengers can place a bid for a Club Class
upgrade up to 26 hours before departure. Additionally, passengers
can also opt for an instant upgrade during online check-in,
available 24 hours prior to departure.
"Airlines are increasingly looking for innovative ways to
upgrade the traveller experience while boosting ancillary
revenues," said Ken Harris, Founder
and CEO of Plusgrade. "We are thrilled to partner with Air Transat
and integrate seamlessly into their customer journey. Together, we
will drive great experiences for their travellers."
Plusgrade's integration of the upgrade product is fast and easy.
It's built to ensure there's no impact to the passenger check-in
journey while allowing Air Transat to merchandise available
inventory within a responsive, dynamic platform.
"We're thrilled to join forces with Plusgrade to bring turnkey
solutions to our valued passengers," said Michele Barre, Chief Revenue Officer. "We
believe that travel should be comfortable and memorable, and this
partnership allows us to deliver enhanced experiences that will
delight our customers before their journey even begins."
The partnership between the two Montreal-based companies signifies a thriving
and innovative Canadian travel market. In fact, Air Transat was
named the World's Best Leisure Airline by the Skytrax's 2023 World
Airline Awards, and Plusgrade was named the top technology provider
in the ancillary revenue space by OAG as it continues to scale
across the global travel industry, generating billions of dollars
in new revenue opportunities for its partners.
For more information about Air Transat upgrade, please visit:
https://www.airtransat.com/en-CA/book/book-a-flight/upgrades.
About Air Transat
Founded in Montreal 36 years
ago, Air Transat is a leading travel brand voted World's Best
Leisure Airline by passengers at the 2023 Skytrax World Airline
Awards. Its program offers access to international destinations,
mainly in Europe, the Caribbean, the East and West coasts of the
U.S, South America and
North Africa. Air Transat is
recognized for its excellent customer service. By renewing its
fleet with the most energy-efficient aircraft in their category,
Air Transat is committed to a more sustainable travel industry.
Based in Montreal with major hubs
in Montreal-Trudeau International Airport (YUL) and Toronto Pearson
Airport (YYZ), it has near 5,000 employees with a common purpose to
bring people closer together. Air Transat is a business unit of
Transat A.T. Inc. (TSX: TRZ). www.airtransat.com
About Plusgrade
Plusgrade powers the global travel industry with its portfolio
of leading ancillary revenue solutions. Over 200 airline,
hospitality, cruise, passenger rail, and financial services
companies trust Plusgrade to create new, meaningful revenue streams
through incredible customer experiences. As the ancillary revenue
powerhouse, Plusgrade has generated billions of dollars in new
revenue opportunities across its platform for its partners, while
creating enhanced travel experiences for millions of their
passengers and guests. Plusgrade was founded in 2009 with
headquarters in Montreal and has
offices around the world.
MEDIA CONTACT: Carrie Mumford,
Director, Brand & Communications, Plusgrade, pr@plusgrade.com;
Marie-Christine Pouliot, Senior PR
Advisor, Transat, marie-christine.pouliot@transat.com
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