Real player data combined with revolutionary
technology helped create the new Ai Smart Face. Multiple sweet
spots across the face are designed to unlock added distance for
every player.
CARLSBAD, Calif., Jan. 3, 2024
/PRNewswire/ -- Today Callaway Golf, one of the industry's leaders
in equipment design, performance, and innovation, announced their
new family of Paradym Ai Smoke Drivers, Fairway Woods, Irons, and
Hybrids. Designed with extensive player data and a new Ai Smart
Face to create sweet spots across the entire face, these clubs are
available for pre-sale on January 12,
and at retail starting on January
26.
Paradym Ai Smoke Drivers
The Paradym Ai Smoke
Drivers represent a quantum leap forward in Callaway's Ai journey,
with the most sophisticated face they've ever created from player
data and machine learning. The Ai Smart Face optimizes driver
performance using swing dynamics from thousands of golfers. By
leveraging Ai and Machine Learning, these swing dynamics are used
to create over 50,000 virtual face prototypes, optimizing
performance for each head shape.
With Ai Smart Face technology, micro deflections are activated
upon impact helping to optimize launch and spin on off-center
shots. The result is sweet spots not just in the center, but all
over the face. The 360° Carbon Chassis has been refined to promote
increased weight distribution. By adding an internal titanium
support structure, the Carbon Chassis is now 15% lighter. This mass
has been redistributed into the head to improve launch conditions
and add forgiveness.
Four models are available: Ai Smoke MAX is suited for every
level of player with a forgiving shape and adjustable
perimeter weighting for up to 19 yards of shot shape correction.
MAX D is built with high MOI, and a generously stretched
profile for players looking for shot shape correction. Triple
Diamond is for better players looking for increased workability,
and MAX Fast promotes lightweight, easy-to-swing performance.
Paradym Ai Smoke Fairway Woods
The Paradym Ai
Smoke Fairway Woods feature Callaway's Ai Smart Face. Every face is
designed to optimize launch and spin, creating sweet spots across
the entire face. Based on player testing and feedback, the Callaway
engineering team focused particularly on improving performance low
on the face, where a lot of misses with fairway woods take
place.
Their Carbon Chassis has been refined to promote enhanced
launch, spin, and increased forgiveness. And the Tungsten
Speed Cartridge pushes the center of gravity (CG) low and forward
for improved launch and distance.
Four models are available: Ai Smoke MAX is the most extensive
offering for consistent launch and a neutral ball flight. MAX
D is built with high MOI for players looking for shot shape
correction, and Triple Diamond is suited for better players who
want more workability. MAX Fast is the lightest weight model,
providing a forgiving shape that's easy to launch with draw
bias.
Paradym Ai Smoke Hybrids
The hybrids use Ai
Smart Face to promote maximum distance with tight dispersion into
the green. They feature a shallower profile for high, easy launch
while the Tungsten Speed Cartridge creates exceptional distance. A
more pronounced sole camber offers enhanced turf interaction,
ensuring precise, clean contact.
Three models are available: Ai
Smoke features a brand-new contemporary design with a larger
profile for amplified forgiveness and instilled confidence at
address. Additionally, a more pronounced sole camber offers
enhanced turf interaction, ensuring precise, clean contact. Ai
Smoke HL is designed to increase distance, improve launch, and
tighten dispersion. And the lightweight Max
Fast promotes more swing speed and launch.
Paradym Ai Smoke Irons
A total revolution in iron
performance from Ai Smart Face. With the Ai Smart Face, these irons
promote exceptional distance, tight dispersion into the green, and
optimal launch in a modern construction. The new shape consists of
longer blade lengths, thinner toplines, and optimized sole widths
to create a forgiving, yet streamlined look at address. And an
all-new Dynamic Sole Design features a pre-worn leading edge with
variable bounce that cuts through the turf with extreme
efficiency.
Three models are available in this game-improvement lineup:
Ai Smoke is best suited for golfers
with average to high swing speeds looking to maximize distance and
improve dispersion. Ai Smoke HL is made for higher launch and more
spin for players that need those added benefits. And MAX Fast is
built to optimize swing speed and increase launch.
Pricing
Driver: $599.99; Fairway Wood;
$349.99; Hybrids; $279.99; Irons: Starting at $999.99/Standard 7-piece Set
ABOUT CALLAWAY GOLF
Callaway Golf, a Topgolf Callaway
Brands Corp. (NYSE: MODG) brand, is the leading manufacturer of
premium golf clubs, balls, performance gear and accessories
worldwide. Through an unwavering commitment to innovation, Callaway
pushes the limits of performance and creates demonstrably superior
products designed to make every golfer a better golfer. For
more information, please visit www.callawaygolf.com.
MEDIA CONTACTS:
Jeff
Newton
Callaway Golf
Jeff.Newton@callawaygolf.com
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SOURCE Callaway Golf