The offering enables a white-labeled
solution for plan advisers to deliver an AI-powered, actionable
advice platform for workplace benefits and financial
wellness
BOULDER, Colo. and NEW YORK and SAN
MATEO, Calif., Jan. 4, 2024
/PRNewswire/ -- TIFIN, a leading AI and innovation platform for
wealth, and Franklin Templeton, a
global leader in asset management, have announced a partnership to
launch TIFIN @Work, a groundbreaking financial wellness solution
designed to empower employees and enhance their financial
well-being. Leveraging TIFIN's experience in designing
cutting-edge generative AI fintech platforms, TIFIN @Work helps
individuals achieve their financial goals, reduce stress related to
personal finance, and ultimately enhance overall employee
well-being. The announcement builds on the existing strategic
relationship between the firms that began during TIFIN's Series D
round in May of 2022.
A white-labeled solution for plan advisers
to deliver an AI-powered advice platform for workplace
benefits.
"Blending the deep investment expertise and digital capabilities
of Franklin Templeton with the
data-enriched Tifin @Work platform is a game-changer for advisors
looking to expand their practice beyond retirement accounts to
wealth solutions,'' said Harshendu
Bindal, Managing Director, Digital Strategy and Wealth
Management, Franklin Templeton.
"The experience delivers a truly unique financial wellness offering
for plan sponsors that considers the holistic investment needs of
participants, providing digital education with clear and seamless
paths to help them invest for their goals."
Workplace benefits and financial wellness are a crucial part of
a modern employee's compensation package. Yet, employees can often
struggle to make optimal use of workplace benefits within the
context of their current financial status and future goals. TIFIN
@Work is the first holistic AI-powered platform for employees
designed to help assess their financial situation, get actionable
advice, and seamlessly make adjustments to their benefits to
achieve better financial outcomes.
"We are thrilled to collaborate with Franklin Templeton to bring TIFIN @Work to the
market," said Dr. Vinay Nair,
Founder & CEO, TIFIN. "This partnership combines TIFIN's
technological innovation in AI with Franklin Templeton's deep plan adviser network
and expertise in the defined contribution industry. Together, we
can empower employers to deploy a holistic solution that fosters
better financial outcomes for their employees."
TIFIN will partner with Franklin
Templeton's Workplace Retirement Distribution Business to
deliver TIFIN @Work to plan advisers and the employers they serve.
This partnership between TIFIN and Franklin
Templeton is designed to create a positive impact across the
defined contribution and plan adviser ecosystems, closing many of
the gaps advisory firms are addressing between their workplace and
the wealth management businesses.
"We believe every U.S. worker and household has the right to
experience financial well-being throughout each phase of life, and
access to personalized advice is a critical step towards achieving
that," said Yaqub Ahmed, head of
Retirement, Insurance Sub-Advisory & 529 College Savings for
Franklin Templeton. "Through
this strategic partnership, we'll empower financial professionals
with an easy and actionable way to help plan participants better
understand their overall financial situation, and allocate savings
to what means the most to them."
For more information about TIFIN @Work, please
visit https://tifin.com/holdings/atwork/.
About TIFIN
TIFIN is an AI and innovation platform for better wealth
outcomes. Founded by Dr. Vinay Nair,
TIFIN creates and operates new companies that apply data science,
AI, and technology to address frictions in wealth and asset
management. TIFIN's companies have included 55ip (sold to JP
Morgan) and currently include Magnifi, TIFIN Wealth, TIFIN AMP,
TIFIN Give, Paralel, Sage, Helix, TIFIN @Work, and TIFIN India.
TIFIN has been backed by JP Morgan, Morningstar, Hamilton Lane,
Franklin Templeton, Motive Partners,
and Broadridge among others.
About Franklin
Templeton
Franklin Resources, Inc. (NYSE:BEN) is a
global investment management organization with subsidiaries
operating as Franklin Templeton and
serving clients in over 150 countries. Franklin Templeton's mission is to help clients
achieve better outcomes through investment management expertise,
wealth management, and technology solutions. Through its specialist
investment managers, the company offers specialization on a global
scale, bringing extensive capabilities in fixed income, equity,
alternatives and multi-asset solutions. With more than 1,300
investment professionals, and offices in major financial markets
around the world, the California-based company has over 75 years of
investment experience and over $1.4
trillion in assets under management as of November 30, 2023. For more information, please
visit franklintempleton.com and follow us
on LinkedIn, Twitter , and Facebook.
For media inquiries, please contact:
AJ Boury
aj@tifin.com
Rebecca Radosevich
rebecca.radosevich@franklintempleton.com
The information contained herein should in no way be construed
or interpreted as a solicitation to sell or offer to sell advisory
services. All content is for informational purposes only.
TN23-77
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SOURCE TIFIN