Companies collaborate to develop compelling
and innovative wireless audio solutions for earbuds, neckbands,
headphones, speakers and wearables leveraging Ceva's broad
portfolio of audio, voice, connectivity and motion sensing
technologies.
LAS
VEGAS, Jan. 8, 2024 /PRNewswire/ -- Ceva, Inc.
(NASDAQ: CEVA), the leading licensor of silicon and software IP
that enables Smart Edge devices to connect, sense and infer data
more reliably and efficiently, and India's No.1 audio and wearables brand, boAt
(Imagine Marketing Limited) today announced they have formed a
strategic partnership to deliver technology innovation across
boAt's next generation of lifestyle-focused consumer products,
including TWS earbuds, neckbands, headphones, speakers and
smartwatches.
The partnership spans a broad range of Ceva's connectivity,
sensing and inferencing technologies, which 'boAt Labs', the
in-house research and development team, will leverage to develop
high-quality products that provide the best user experience
possible at accessible price points. The first boAt product under
this partnership, the Nirvana Eutopia Spatial Audio headphones,
feature CEVA's Bluetooth, Audio AI DSP, and its RealSpace® spatial
audio software solution with precise head tracking. These are the
first spatial audio headphones in boAt's lineup to offer dynamic
head tracking capabilities which further enhance the spatial audio
experience. The Nirvana Eutopia headphones are expected to be
available in India in the first
quarter of 2024.
Sameer Mehta, Co-founder, and
CEO, Imagine Marketing Limited, boAt parent company, said, "boAt
continues to raise the bar for high-quality audio products with
premium features and attainable pricing, for our ever-expanding
community of boAtheads. We're constantly seeking the foremost
technologies and innovations for our product roadmap and Ceva is a
tremendous partner in this regard. Their broad portfolio of
software, including audio, voice, and motion sensing technologies
opens many opportunities to bring new features and capabilities to
boAt products. We're excited to build more innovative products for
global markets through our close collaboration."
Chad Lucien, Vice President and
General Manager of the Sensors and Audio Business Unit at Ceva,
stated: "boAt has developed deep industry expertise in both audio
quality and designing iconic consumer wearables, enabling the
company to become the #1 audio and wearable brand in India today, and the #2 worldwide by shipment
volume*. With Ceva's extensive experience working with
world-leading consumer technology companies and powering billions
of wearables and hearables to date, this partnership of two
industry leaders simply makes sense. Together, we can conceive
innovative products and use cases that leverage the best of our two
companies and deliver an incredible audio and voice experiences
across hearables, speakers, wearables and more."
boAt uses Bluetooth audio chipsets from different semiconductor
suppliers today, several of which are based on Ceva's Bluetooth
platforms and/or Audio AI DSPs. Through this collaboration, Ceva
and boAt will partner to select Bluetooth audio chipsets from Ceva
licensees for boAt product lines and optimize Ceva value-add
software packages for these products, including TWS earbuds,
neckbands, headphones, smart speakers, and smartwatches. For more
information, visit
www.ceva-ip.com/product/ceva-realspace.
About Imagine Marketing Limited (Parent company of
boAt)
Established in 2013 by Aman Gupta
& Sameer Mehta, Imagine
Marketing Ltd. offers a product portfolio ranging from audio gear,
smart wearables, personal grooming, mobile accessories, and much
more. Under the Imagine umbrella, boAt came to life and was able to
disrupt the industry to become the #1 wearable brand in the
country. boAt's portfolio offers well-designed, innovative, and
distinctive fashionable lifestyle-oriented products at attractive
price points targeted at a young and widely addressable audience
within India. Imagine Marketing
has associated itself with global names such as Qualcomm and Dolby
to innovate their products and is backed by Warburg Pincus, a
global private equity fund, Malabar Investments and Fireside
Ventures. The company currently has offices across Delhi, Mumbai & Bengaluru. Website
https://www.boat-lifestyle.com/
About Ceva, Inc.
At Ceva, we are passionate about
bringing new levels of innovation to the smart edge. Our wireless
communications, sensing and Edge AI technologies are at the heart
of some of today's most advanced smart edge products. From
Bluetooth connectivity, Wi-Fi, UWB and 5G platform IP for
ubiquitous, robust communications, to scalable Edge AI NPU IPs, sensor fusion processors and embedded
application software that make devices smarter, we have the
broadest portfolio of IP to connect, sense and infer data more
reliably and efficiently. We deliver differentiated solutions that
combine outstanding performance at ultra-low power within a very
small silicon footprint. Our goal is simple – to deliver the
silicon and software IP to enable a smarter, safer, and more
interconnected world. This philosophy is in practice today, with
Ceva powering more than 17 billion of the world's most innovative
smart edge products from AI-infused smartwatches, IoT devices and
wearables to autonomous vehicles and 5G mobile networks.
Our headquarters are in Rockville,
Maryland with a global customer base supported by operations
worldwide. Our employees are among the leading experts in their
areas of specialty, consistently solving the most complex design
challenges, enabling our customers to bring innovative smart edge
products to market.
Ceva: Powering the Smart Edge™
Visit us at www.ceva-ip.com and follow us on LinkedIn, X,
YouTube, Facebook, and Instagram.
*Source:
https://www.idc.com/getdoc.jsp?containerId=prUS51461523
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SOURCE Ceva, Inc.