Scuderia Ferrari team drivers, crew and fans will
be energized on and off the track by CELSIUS energy drink
Scuderia Ferrari Team Partner CELSIUS to bring
Formula 1 fans exclusive experiences at races around the
globe
Multi-year, exclusive partnership to activate at
the track, garage, hospitality areas and at retail
BOCA
RATON, Fla., Feb. 9, 2024
/PRNewswire/ -- Celsius Holdings, Inc. (Nasdaq: CELH), maker of
the leading global fitness drink CELSIUS®, today
announced a global, multi-year, exclusive partnership with
Scuderia Ferrari, naming CELSIUS a Scuderia Ferrari Team Partner
and official energy drink of the Formula 1 racing team.
Continuing with the 2024 season, CELSIUS will energize the
Scuderia Ferrari garage and fan experiences around the world
with the essential energy of CELSIUS, a leading energy drink, made
with proven, premium ingredients and zero sugar designed to help
people live fit, exceed their goals and elevate their everyday
lives.
"We're delighted that, having come on board with us last year,
we are now expanding our collaboration with Celsius who become a
global Scuderia Ferrari Team Partner for the 2024 season and
beyond. Celsius will provide our drivers and team members with
essential energy to help them perform at their best throughout an
intense 24 Grand Prix season. We look forward to working with
Celsius on new assets and experiences for our global fan base,"
said Lorenzo Giorgetti, Ferrari's Chief Racing Revenue
Officer.
"Celsius shares with Scuderia Ferrari a competitive spirit that
powers drivers, fans and consumers to perform at their best and
live fit on and off the track. We couldn't be happier to continue
to grow our partnership with Scuderia Ferrari's world-class Formula
1 team who shares our passion to elevate their everyday lives and
perform at the highest level," said Kyle
Watson, Executive Vice President, Marketing of CELSIUS.
Scuderia Ferrari fans will experience unique
CELSIUS activations throughout the season both on and off the
track, including wherever CELSIUS is sold.
About Celsius Holdings, Inc.
Celsius Holdings, Inc.
(Nasdaq: CELH) is the maker of energy drink brand
CELSIUS®, a lifestyle energy drink born in fitness
and a pioneer in the rapidly growing energy category. For
more information, please visit https://www.celsius.com.
Media Contact
press@celsius.com
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SOURCE Celsius Holdings, Inc.