GOLETA,
Calif., Feb. 12, 2024 /PRNewswire/ -- Deckers
Brands (NYSE: DECK), a global leader in designing, marketing, and
distributing innovative footwear, apparel, and accessories, today
announced that it has named Robin
Green as its next President of HOKA, effective immediately.
Green will serve on the Executive Leadership Team, reporting
directly to Dave Powers, Chief
Executive Officer and President of Deckers Brands.
Green has an extensive track record of leading and operating
complex global businesses while delivering transformative results
and brand growth, most recently as Global Vice President of Men's
Running and Fitness for NIKE, Inc. She will lead Deckers' HOKA
brand, with a focus on delivering continued growth, further
expanding on consumer and athlete connection, and accelerating the
product innovation pipeline across a dynamic global
marketplace.
"Robin is a strong leader with a demonstrated ability to develop
and execute on multi-year strategic, growth-driving initiatives for
global performance businesses, and I am eager for her to leverage
that expertise as part of Deckers," said Powers. "HOKA is in its
strongest position to date, and I am confident in our ability to
continue its positive momentum with Robin at the helm. Together, we
will focus on continuing to expand consumer awareness of HOKA,
maximizing and scaling our product offerings and accessibility, and
eclipsing the exceptional revenue milestones hit over the last
year."
Green said, "I am thrilled to join Deckers and lead the
dedicated HOKA team to further unlock the potential of this
outstanding brand. HOKA is delivering market share gains and record
results at unparalleled levels for our industry, and we will
continue to execute on the incredible growth opportunities ahead. I
am confident in our ability to build on the HOKA brand's commitment
to product innovation excellence, capitalize on our growing global
consumer demand and brand loyalty, and optimize for marketplace
management and growth."
About Deckers Brands
Deckers Brands is a global leader
in designing, marketing, and distributing innovative footwear,
apparel, and accessories developed for both everyday casual
lifestyle use and high-performance activities. The Company's
portfolio of brands includes UGG®, HOKA®,
Teva®, Sanuk®, and Koolaburra®.
Deckers Brands products are sold in more than 50 countries and
territories through select department and specialty stores,
Company-owned and operated retail stores, and select online stores,
including Company-owned websites. Deckers Brands has 50 years of
history building niche footwear brands into lifestyle market
leaders attracting millions of loyal consumers globally. For more
information, please visit www.deckers.com.
Forward Looking Statements
This press release contains
forward-looking statements within the meaning of the federal
securities laws. Forward-looking statements in this press release
relate to the HOKA brand's ability to build on its momentum, expand
consumer awareness and demand, accelerate the product innovation
pipeline, and achieve its financial and strategic objectives. You
can identify forward-looking statements by the use of words such as
"may," "will," "could," "anticipate," "expect," "intend,"
"believe," "continue," or the negative of such terms, or other
comparable terminology. Forward-looking statements include the
assumptions underlying or relating to such statements. The Company
has based these forward-looking statements largely on its current
expectations and projections about future events and trends that we
believe may affect its business, results of operations and
financial condition. The outcomes of the events described in these
forward-looking statements are subject to risks, uncertainties and
other factors described under the heading "Risk Factors" in the
reports the Company files with the Securities and Exchange
Commission. The Company cannot assure you that the events and
circumstances reflected in the forward-looking statements will be
achieved or occur, and actual results could differ materially from
those expressed or implied in the forward-looking statements. The
forward-looking statements made in this press release relate only
to events as of the date of this press release. The Company
undertakes no obligation to update any forward-looking statement to
reflect events or circumstances after the date on which the
statement is made.
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SOURCE Deckers Brands