Get Ready to Toss, Sip and Cheer: Seagram's 7 Crown
Celebrates the Beloved Pastime of Cornhole
NEW YORK, April 4, 2024 /PRNewswire/ -- From tailgates to
festivals to backyard BBQs, cornhole is a staple at almost every
summertime get-together. Now, Seagram's 7 Crown American Blended
Whiskey is taking the fun to the next level by joining forces with
the American Cornhole League (ACL) as its Official Whiskey Sponsor,
bringing the No. 1 American Blended Whiskey to the pro series all
summer long.
Today, just in time for the first tournament of the season in
Palm Beach, Fla., Seagram's 7
Crown is kicking off its nationwide tour with the ACL, with
appearances across eight tournaments to gather the most passionate
cornhole fanatics together to celebrate one of America's
fastest-growing sports. With an estimated 50 million people playing
cornhole worldwide – in 25 different countries – there's no
better time than now to join in on the action.
"Seagram's 7 Crown will celebrate the meaningful connection that
our country has with cornhole," said Gustavo Salguero, Senior Brand Manager,
Seagram's 7 Crown. "Whether you're enjoying a 7&7 or tossing a
bean bag, we're thrilled to join forces with the American Cornhole
League, witnessing some incredible competition and seeing these
pros become legends!"
Stopping by the tournament to see some exciting cornhole action?
Make sure to grab a 7&7 - the official cocktail of the American
Cornhole League - and join Seagram's 7 Crown in raising a glass to
this season's competitors across the country. All season long, the
brand will be cheering on players to victory with a drink in hand
because whether you're playing or watching, nothing pairs better
with cornhole than the great taste of a Seagram's 7&7.
"Seagram's 7 Crown has a legacy of bringing people together and
that's exactly what we're doing at the American Cornhole League,"
said Stacey Moore, American Cornhole
League Founder and Commissioner. "This partnership is
bringing together two iconic game day classics - cornhole and a
7&7 - for the first time ever, and we cannot be more thrilled
for what's to come with this partnership."
Can't make it to an ACL tournament?! No worries - be sure to
follow along @Seagrams7 so you don't miss a thing on tournament
day.
Seagram's 7 is a carefully blended American whiskey aged in oak
with a rich and casual history. No matter how you choose to
celebrate this summer, Seagram's 7 reminds you to always drink
responsibly.
Seagram's 7&7
Ingredients:
- 1.5 oz. Seagram's 7 Crown Blended Whiskey
- 5 oz. 7UP®
- Slice of lime
Directions:
1. Add Seagram's 7 Crown Blended Whiskey and 7UP®
soda to a highball glass with ice
2. Stir well
3. Garnish with lime slice
ABOUT THE AMERICAN CORNHOLE LEAGUE
The ACL promotes
and develops cornhole as a sport for any age and any skill level.
The organization establishes the rules and regulations to govern
the sport around the world. Anyone Can Play, Anyone Can Win.
ABOUT SEAGRAM'S 7
Seagram's 7 Crown American Blended
Whiskey is an American icon with a rich heritage dating back to the
1930s. A blended American whiskey, Seagram's 7 has a legacy of
bringing people together through its easy-to-drink, smooth liquid.
Seagram's 7 is casual, approachable and has a taste profile that
stands the test of time on its own and in its signature drink, the
7 & 7. For more information, visit seagrams7.com and follow us
on Instagram @seagrams7. Seagram's 7 encourages all consumers to
please enjoy responsibly.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One
vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain
Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world. For
more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource,www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow on Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
CONTACT: Seagrams@taylorstrategy.com
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SOURCE Diageo