BEIJING, April 19,
2024 /PRNewswire/ -- Weibo Corporation ("Weibo" or
the "Company") (NASDAQ: WB and HKEX: 9898), a leading social media
in China, today announced that it
has published its 2023 Environmental, Social and Governance ("ESG")
Report and is accessible on the Company's investor relations
website at http://ir.weibo.com. The ESG report detailed the
Company's initiatives and progress in key ESG areas, such as
cybersecurity and privacy protection, human capital, content
quality, social responsibility and green operations, etc. The ESG
practices described in the report demonstrate our long-term
commitment to sustainable development, covering the impact on our
users, content creators, employees, business partners and other
stakeholders.
Weibo is steadfast in the vision of "making the world a better
place with the power of Weibo." Looking ahead, we will strive to
further refine our ESG governance system and enhance our ESG
performance. We invite all participants and stakeholders around
Weibo's ecosystem to jointly achieve the sustainable development
goals of the Company as well as the society.
Highlights of Weibo's 2023 ESG achievements:
1. Corporate Governance
and Responsible Platform
Weibo continues to optimize its corporate governance structure
and proactively integrate ESG concepts into daily operations. We
work relentlessly to create a platform of trust and responsibility,
with focus on protection of cybersecurity, user privacy and data
rights. In 2023, Weibo:
- Established a sound business ethics system and adopted
quarterly internal audit on business ethics.
- Prioritized the protection of minors and launched a Minor Mode
in 2019; continuously optimized the features of Minor Mode,
offering safe and friendly community vibe for minors.
2. Content Ecosystem and
Product Experience
Weibo has always been committed to serving its users, offering
quality content and creating seamless user experience. In 2023, we
focused on fostering our content verticals and empowering content
creators, leveraging our relentless efforts to optimize product
features, innovate on technologies, and diversify content formats.
In 2023, Weibo:
- Enabled our user community to stay connected to the world and
facilitated vibrant social interactions. In December 2023, Weibo's monthly active users and
average daily active users reached 598 million and 257 million,
respectively.
- Had 4.3 million verified accounts on Weibo as of the end
of 2023, mainly including celebrities, KOLs, media, enterprises,
governments and non-profit organizations, etc.
- Covered 39 content verticals as of December 2023, with major categories such as
entertainment, events, hot trends, industry-based and life
style-related, etc., which fulfill the diversified content
consumption needs of our user community.
3. Human Capital and
Diverse Corporate Culture
Weibo has always been dedicated to creating an inclusive,
diverse and open corporate culture, safeguarding the legitimate
rights and interests of employees, while stimulating their
creativity and vitality. We strive to nurture talents by supporting
their career growth and offering competitive benefits. In 2023,
Weibo:
- Consistently adhered to the principle of equality during
recruitment, retained a diverse employee structure, and established
a structured training program, covering 100% of employees, with the
average training time reaching 34 hours in 2023.
- Highly valued female employees' rights, mental and physical
healthy and career development. In 2023, female employees accounted
for 51.7% of the total.
- Offered diverse employee care and benefit programs, covering
aspects of life, health, family and leisure, etc.
4. Social
Endeavors
Weibo advocates the greater good of society and proactively
undertakes social responsibilities, leveraging our platform
advantage. We focus on social and livelihood issues, such as
emergency relief, rural revitalization, and care for distress and
vulnerable groups. We are also devoted to promoting the traditional
Chinese culture and creating social value together with our user
community. In 2023, Weibo:
- Had run more than 24,000 public welfare projects by the end of
2023, with nearly 50 million donations from internet users with
total amount of donation surpassing RMB 700
million.
- Established a social cooperation network within Weibo's
ecosystem that connects government, charity institutions,
enterprises, media, influencers of various fields, rescue teams,
and volunteers. In 2023, Weibo carried out 106 emergency relief
projects, raising fund of over RMB 13.73
million from nearly 550,000 donors. Meanwhile, Sina Group,
our parent company donated RMB10
million and 5 million to support disaster relief and
post-disaster reconstruction in the rainstorm-affected and
earthquake-stricken areas of Gansu
Province, respectively.
- Contributed to public welfare through its "Weibo Common Benefit
Plan," allocating 3% of its advertising inventories to support
platform-wide public welfare content on an annual basis.
- Leveraged its platform strength to empower rural revitalization
and initiated over 1,500 topics related to poverty alleviation and
rural revitalization, generating over 12 billion views and 3
million discussions.
5. Green
Development
We firmly adhere to low-carbon development and have established
a systematical environmental management and green operation
mechanism. We focus on reducing energy consumption of our data
centers and engaging in comprehensive green development. Meanwhile,
leveraging the strength of our platform, we strive to propagate the
concept of green development and raise awareness among users about
environmental protection. In 2023, Weibo:
- Reduced its carbon footprint, with Scope 3 greenhouse gas
emissions decreased 16.6% from 2022.
- Built sustainable data centers and reduced energy consumption
throughout the entire lifecycle, including site selection,
operation, and updates.
- Advocated the concept of green development and enhanced public
awareness through a variety of online activities, offline
experiences, and science popularization education, leveraging the
strength of our platform.
Weibo's 2023 ESG report is available in both Chinese and
English. For more information on our ESG reports and policies,
please visit http://ir.weibo.com.
About Weibo
Weibo is a leading social media for people to create, share
and discover content online. Weibo combines the means of public
self-expression in real time with a powerful platform for social
interaction, content aggregation and content distribution. Any user
can create and post a feed and attach multi-media and long-form
content. User relationships on Weibo may be asymmetric;
any user can follow any other user and add comments to a feed while
reposting. This simple, asymmetric and distributed nature
of Weibo allows an original feed to become a live viral
conversation stream.
Weibo enables its advertising and marketing customers to
promote their brands, products and services to
users. Weibo offers a wide range of advertising and
marketing solutions to companies of all sizes. The Company
generates a substantial majority of its revenues from the sale of
advertising and marketing services, including the sale of social
display advertisement and promoted marketing
offerings. Designed with a "mobile first" philosophy, Weibo
displays content in a simple information feed format and offers
native advertisement that conform to the information feed on our
platform. To support the mobile format, we have developed and
continuously refining our social interest graph recommendation
engine, which enables our customers to perform people marketing and
target audiences based on user demographics, social relationships,
interests and behaviors, to achieve greater relevance, engagement
and marketing effectiveness.
Contacts
Investors Relations
Weibo Corporation
Tel: +86-10-5898-3336
Email: ir@staff.weibo.com
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SOURCE Weibo Corporation
