Our partnership with Chef Brandon Jew of
Michelin-starred Mister Jiu's takes our First Class
menu to new heights
SAN
FRANCISCO, Aug. 12, 2024 /PRNewswire/ -- Alaska
Airlines is set to redefine its First Class dining experience with
the launch of an exciting chef partnership starting this month. The
collaboration with Brandon Jew, an
acclaimed chef and owner of San
Francisco's Michelin-starred Mister Jiu's restaurant, will
bring an exclusive menu to our guests seated in First Class between
San Francisco International
Airport (SFO) and New York's
John F. Kennedy International Airport (JFK).*
Starting Aug. 14, guests will be
able to preorder from the special menu, which features a
series of Chef Jew's signature dishes, including his take on the
classic Chinese breakfast porridge known as congee, black cod
cooked to perfection with a side of silken tofu and tender
slow-braised duck served with savory sesame egg noodles. We're
using the same high-quality poultry from Liberty Farms in
Sonoma County that is featured at
Mister Jiu's as their trademark Peking Style Whole Roast Duck, as
well as other Michelin rated restaurants around the world. Each
First Class dish was exquisitely crafted by Chef Jew, who is known
for blending local and seasonal produce from the San Francisco Bay Area with classic Chinese
techniques and flavors. The results are exquisite dishes that are
both nostalgic and creative.
This collaboration continues our momentum of elevating our
already premium First Class dining experience. At
Alaska, our long history of
partnerships with strong West Coast brands, including Salt &
Straw, Ellenos, Beecher's Handmade Cheese and Stumptown, allows us
to serve our guests the best of the region's flavors and local
ingredients.
"We're grateful to Chef Jew for his partnership in this exciting
initiative and ongoing commitment to elevate the travel experience
for our guests with sky-high hospitality and world-class cuisine,"
said Todd Traynor-Corey, managing
director of guest products at Alaska Airlines. "Our relationship
with Chef Jew traces back several years ago, including working
together to give back to the residents of San Francisco's Chinatown. His commitment to
quality, gastronomic craftsmanship and philanthropy aligns
perfectly with our values."
We're making Chef Jew's dishes, inspired by his Cantonese
heritage and vibrant San Francisco
food scene, available to our First Class guests between SFO and JFK
starting on Aug. 28*. The partnership
will run for at least one year with seasonal rotations.
Through this partnership and in support of Chef Jew's charitable
efforts to the community, we are donating $5,000 to Gum Moon Women's Residence, a local
non-profit that was established to address the unmet needs of women
and children in geographic and social transition.
"I'm so excited to partner with Alaska Airlines on their First
Class menu, connecting my hometown of San
Francisco with New York, a
city where I've always dreamed of living in," said Chef
Brandon Jew. "Luxury begins with
quality ingredients, which underscores our shared values. At Mister
Jiu's we are always evolving and defining Chinese American cuisine
in the Bay Area while advocating for the global recognition of
Chinese food -- the partnership with Alaska Airlines elevates
Chinese cuisine from coast to coast."
Chef Jew recently maintained a Michelin star for his restaurant,
located in the heart of San
Francisco's Chinatown, for a seventh year in a row. As the
executive chef and owner of contemporary Chinese American
restaurant Mister Jiu's and Mamahuhu, Chef Jew combines local,
seasonal and organic bounty of the San
Francisco Bay Area with classic Chinese techniques and
flavors. His training spans from Bologna, Italy to Shanghai,
China and many restaurants within the Bay Area.
All our guests, no matter where they sit, can enjoy a premium
culinary experience when traveling on Alaska. Fueled by our industry leading
pre-order program, our inflight menu continues to offer more
choices than any other U.S. airline. We recently added hot
meals made with fresh and locally sourced ingredients to our Main
Cabin menu on flights over 1,100* miles. Guests can now choose from
up to five chef-curated dishes, including at least one hot meal
option. Along with our freshly prepared food offerings like our
Signature Fruit & Cheese Platter, our hot meals are only
available for pre-order purchase.
Full First Class Chef Brandon Jew Curated Menu
Route
|
Dish
|
Description
|
SFO to JFK, JFK to
SFO
|
Breakfast:
Congee
|
Brown rice congee with
soy cured eggs and braised pork belly. Served with a turnip cake,
pickled cauliflower, hoisin and a hot chili sauce.
|
SFO to JFK
|
Lunch/Dinner: Liberty
Farms Braised Duck
|
Liberty Farms braised
duck leg, sesame egg noodles and gai lan. Served with wood ear
mushrooms, tofu skin and cucumbers.
|
JFK to SFO
|
Lunch/Dinner: Black Cod
& Silken Tofu
|
Roasted black cod
topped with ginger-scallion sauce and silken tofu and mapo sauce,
on top of a quinoa & farro blend with roasted shitake
mushrooms.
|
For our media kit, including still images and b-roll, click
here.
*Hot meal options may
not be available on some flights, including redeye flights or where
catering is not available
|
About Alaska Airlines
Alaska Airlines and our regional partners serve more than 120
destinations across the United
States, the Bahamas,
Belize, Canada, Costa
Rica, Guatemala and
Mexico. We offer our guests a
premium flying experience with award-winning customer service and
an industry-leading loyalty program, Mileage Plan. With our fellow
oneworld Alliance members and additional Global Partners,
our guests have more choices than ever to purchase, earn or redeem
on alaskaair.com across 30 airlines and more than 1,000
worldwide destinations. Learn more about Alaska at news.alaskaair.com and
follow @alaskaairnews for news and stories. Alaska Airlines
and Horizon Air are subsidiaries of Alaska Air Group.
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SOURCE ALASKA AIRLINES