FanDuel, ITV, Las Vegas Sands, NASCAR, NFL,
and others are leveraging these latest solutions to increase
engagement while improving the streaming and iGaming experiences of
their audiences
AMSTERDAM, Sept. 13,
2024 /PRNewswire/ -- Dolby Laboratories, Inc.
(NYSE: DLB), a leader in immersive entertainment,
today unveiled a new comprehensive range of cloud video products
and solutions supporting real-time interactive streaming. This
comes on the heels of Dolby's recent acquisition of THEO
Technologies, a leading provider of high-quality video streaming
tools embraced by top sports, media, and entertainment companies
worldwide.
Together, Dolby and THEO's products and innovations deliver live
experiences that are more interactive, personalized, and delivered
with extremely low latency. With new capabilities such as THEOads,
which was also announced today, these experiences can now
incorporate advertising that is optimized for the dynamic nature of
live content.
"Viewers want to experience live action as it happens, but there
are often lengthy delays before content reaches their screens,"
said Giles Baker, SVP of Dolby
Cloud Solutions. "Our new range of cloud video streaming
products delivers content with minimal delay to create
cross-platform, interactive experiences that immerse viewers in the
action. We are on a mission to bring these experiences to the
industry and revolutionize the viewing experience for live
events."
THEOads is a pioneering ad insertion capability that
improves the quality, flexibility, and targeting of advertising
within THEOplayer. Using server-guided ad insertion (SGAI)
techniques, THEOads harnesses the full intelligence and
capabilities of THEOplayer to maximize viewer engagement with more
personalized, non-intrusive ads. This results in increased
monetization opportunities and more efficient use of ad inventory
without compromising the end-viewer experience.
Alongside THEOads, the combined Dolby and THEO offering brings
together Dolby Millicast, an ultra-low latency streaming solution,
transcoding powered by Dolby Hybrik, and THEO's proven portfolio of
cross-platform playback and live streaming products. This includes
THEOplayer and THEOlive. Collectively, these industry leading
solutions are trusted by many of the biggest names in sports,
streaming, and iGaming like FanDuel, ITV, Las Vegas Sands, NASCAR,
NFL and others who are leveraging these latest innovations to power
their live streaming experiences.
"Having completed an extensive competitive evaluation of the
commercial and open source video player market, our decision to
deploy THEOplayer on ITVX just made sense," said Mark Ison, Director of Engineering, ITV.
"THEOplayer offers excellent performance and outstanding 3rd party
integrations enabling us to operate more efficiently. We are
extremely excited about Dolby's new range of cloud solutions and
are excited to deepen our efforts to deploy these latest
innovations in more places across ITVX."
"Dolby continues to be an important partner for Las Vegas Sands,
supporting our need for high-quality, low latency streaming
experience for interactive live iGaming. The acquisition of THEO
Technologies extends the solutions set available for us to further
create new offerings and enhance the overall gaming experience for
our customers and partners globally," said Andrew Costello, SVP, Las Vegas Sands.
Dolby Millicast, THEOlive, THEOads, THEOplayer, and Dolby Hybrik
are available as standalone products or combined for comprehensive
solutions for those looking to provide their stakeholders with the
best in live sports and entertainment streaming. For more
information about Dolby's range of cloud streaming products and
solutions, visit Dolby.io and theoplayer.com.
About Dolby Laboratories
Dolby Laboratories (NYSE:
DLB) is based in San Francisco with offices around the globe. From
movies and TV shows, to apps, music, sports, and gaming, Dolby
transforms the science of sight and sound into spectacular
experiences for billions of people worldwide. We partner with
artists, storytellers, developers, and businesses to revolutionize
entertainment and communications with Dolby Atmos, Dolby
Vision, Dolby Cinema, and Dolby.io.
Dolby, Dolby Millicast, Dolby Hybrik, and the double-D symbol
are trademarks or registered trademarks of Dolby Laboratories in
the United States and/or other
countries. Other trademarks remain the property of their
respective owners.
Media Contact:
Cairon (Jamie)
Armstrong
Dolby Laboratories
Cairon.Armstrong@Dolby.com
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SOURCE Dolby Laboratories, Inc.