- AI proficiency is emerging as a must-have skill across all
industries. Pearson's new program offers training and verification
of Generative AI knowledge.
- Part of suite of certifications aimed at critical career
skills
- Foundational; for professionals and students, including high
schoolers
HOBOKEN, N.J., Oct. 1, 2024 /PRNewswire/ -- Pearson (FTSE:
PSON.L), the world's lifelong learning company, today announced the
launch of its Generative AI Foundations certification. The program
is designed to equip professionals and students, including high
schoolers, with the essential skills needed to work with generative
artificial intelligence (Gen AI) technologies. The certification
demonstrates a formal level of Gen AI proficiency for employers who
are increasingly using AI tools to boost productivity, efficiency,
and workflow.
Demand for generative AI skill is skyrocketing across industries
and employers are increasingly making it a requirement. According
to the 2024 Work Trend Index Annual Report1 from
Microsoft and LinkedIn, 66% of business leaders indicate they would
not hire candidates lacking AI skills. Additionally, 71% prefer to
hire a less experienced candidate who possesses AI skills over a
more experienced one without them.
Developed by Certiport, a Pearson VUE business,
and a leader in career and skills credentialing, the Generative AI
Foundations certification is part of its broader Critical Career
Skills portfolio. This initiative provides both training and
certification for learners, creating a one-stop shop for AI
education and other in-demand skills like communication. To help
ensure the certification reflects current industry demands, Pearson
has partnered with Mindstone, a global leader in AI
training. Mindstone's practical AI application training enhances
the relevance and value of Pearson's Generative AI Foundations
certification for learners at all stages in their careers.
Dr. Gary Gates, managing
director, Pearson VUE stated, "Generative AI is reshaping how
early-in-career and seasoned professionals work, learn, and create
across every sector. Certiport's Generative AI Foundations
certification equips people with technical AI skills and an ethical
framework for principled AI use, addressing the skills gap and
establishing a benchmark for Generative AI competency."
The Generative AI Foundations certification will be available
starting October 1 through
Mindhub and Certiport. It will also be delivered on
Pearson VUE's online testing platform (OnVUE), and in test centers
within the Certiport network. Flexible purchasing options are
available.
This new certification will validate an individual's
proficiency in key areas such as:
- Understanding generative AI methods and models
- Mastering the basics of prompt engineering and prompt
refinement--a universal process of inquiry with Gen AI systems
- Grasping the societal impact of AI, including recognizing bias
and understanding privacy concerns
For more information about the Certiport Generative AI
Foundations certification, please visit Certiport.
About Pearson
At Pearson, our purpose is simple: to help people realize the
life they imagine through learning. We believe that every learning
opportunity is a chance for a personal breakthrough. That's why our
c. 18,000 Pearson employees are committed to creating vibrant and
enriching learning experiences designed for real-life impact. We
are the world's lifelong learning company, serving customers in
nearly 200 countries with digital content, assessments,
qualifications, and data. For us, learning isn't just what we do.
It's who we are. Visit us at pearsonplc.com.
About Certiport
Certiport, a Pearson VUE business, is the leading provider of
certification exam development, delivery and program management
services delivered through an expansive network of over 13,000
Certiport Authorized Testing Centers worldwide. Certiport manages a
sophisticated portfolio of leading certification programs
including: the official Microsoft Office Specialist certification
program, the Microsoft Certified Fundamentals certification
program, the Microsoft Certified Educator program, the Adobe®
Certified Professional certification program, the Autodesk
Certified User certification program, the Intuit certification
program, the Cisco Certified Support Technician (CCST)
certification program, the Meta Certified Digital Marketing
Associate certification program, the App Development with Swift
certification program, the Project Management Institute Project
Management Ready certification program, the Unity Certified User
certification program, the Communication Skills for Business
certification program, the IC3 Digital Literacy certification, and
the Entrepreneurship and Small Business certification program.
Certiport reliably delivers over three million tests each year
throughout the secondary, post-secondary, workforce, and corporate
technology markets in 148 countries and 29 languages worldwide. For
more information visit www.certiport.com or follow Certiport
on X at www.x.com/certiport.
"Certiport" is a registered trademark of NCS Pearson, Inc. in
the United States and other
countries. The names of actual companies and products mentioned
herein may be the trademarks of their respective owners.
Media Contacts:
Sami Miller, Media and Public
Relations Manager, Sami.Miller@Pearson.com
Caroline Darrington, Senior
Global PR & Communications Manager
caroline.darrington@pearson.com
1 2024_Work_Trend_Index_Annual_Report
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