The Babs x Birch Lane collection features Babs'
favorite Birch Lane pieces and home decorating advice from the
"internet's favorite grandma."
BOSTON, Oct. 1, 2024
/PRNewswire/ -- Barbara "Babs" Costello, the beloved figure behind
the viral TikTok and Instagram account @BrunchWithBabs, announced
today a new partnership with classic home brand Birch Lane. The
Babs x Birch Lane partnership includes a shoppable collection of
Babs' favorite pieces from the brand, some of which she has been
using for years. Babs will be Birch Lane's first-ever brand
ambassador.
Birch Lane, part of the Wayfair family of brands, is known for
their fresh take on classic style and Wayfair-backed benefits, like
fast and free delivery. Their new Babs x Birch Lane collection of
classic furniture & decor is focused on reimagining tradition
for the present day – something Babs is also known for. With four
children, nine grandchildren, and over 7 million followers on
TikTok and Instagram, Babs is an adopted grandmother to her
followers, with whom she shares classic recipes and time-honored
family traditions, helping them replicate her hosting and
entertaining skills.
"There's nothing I love more than getting the whole family
together at my house – it's our home base, so it's important to me
that it feels warm and welcoming, but also beautiful," said
Costello. "I've been using some Birch Lane pieces for over 30
years, and through my collection, I hope to help my audience, who
come to me for home and entertaining advice, create a home that
feels authentic to them and invites togetherness, celebration and
tradition for years to come."
"At Birch Lane, we're all about celebrating everyday moments,
honoring traditions, and fostering community and togetherness,
values that we know Babs shares as well," said Taylor Fitzpatrick, Head of Birch Lane. "Through
this curated collection, we want to help like minded consumers who
want fresh-feeling traditional homes, but aren't sure where to
start. We're proud of this collection of quality and beautiful
pieces that Babs has curated with her strong eye for design and
style."
This curated collection of well made, traditional pieces
includes 50+ items, from the Rosalie extendable dining table to
trending, cabbage-shaped dinner plates to the best wreath to
transition from fall into the holiday season. Plus, consumers can
expect new pieces added to the collection every season, as well as
tips and tricks from Babs herself.
Babs x Birch Lane is available exclusively online at
BirchLane.com (https://www.birchlane.com/f/shop-brunchwithbabs) and
at Birch Lane stores.
About Barbara "Babs" Costello:
Barbara
Costello, known as @BrunchWithBabs on Instagram
and Tiktok, is a mother of four, grandmother of nine
and adopted grandmother to her millions of followers on social
media. She's the USA Today
bestselling author of "Celebrate with Babs" and
has a second book in the works. She is a regular guest on
Today, GMA and Drew
Barrymore, where she shares all her household tips,
tricks, hacks, and delicious recipes. A former teacher and
preschool founder, she is also a wife to her loving husband,
Mr. Babs.
About Birch Lane:
Founded in 2014, Birch Lane
offers a fresh take on classic style backed by the benefits
of Wayfair - including fast and free shipping on
thousands of items. Birch Lane offers classic, high-quality
furniture and decor that is hand-vetted by a dedicated team of
merchants. Birch Lane is headquartered in Boston, Massachusetts and is a part of
Wayfair Inc. (NYSE: W) brand
portfolio.
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SOURCE Birch Lane