SAN
FRANCISCO, Oct. 25, 2024 /PRNewswire/ -- Dolby
Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment
experiences, is teaming up with Jin of 21st century pop
icons BTS in the latest chapter of the "Love More in Dolby" global brand
campaign. Jin stars in the commercial to celebrate his new
single "I'll Be There," which is now available globally in Dolby
Atmos.
Following the single "I'll Be There," Jin's highly anticipated
first solo album Happy is set to release in Dolby Atmos
worldwide on November
15th.
"When I first heard my new music in Dolby Atmos, I was truly
amazed by the incredibly vivid and immersive experience. It felt
like you are right inside the music," said Jin. "The
theme of this new single and the new album is 'happiness.' I wanted
ARMY (BTS' fandom) to fully experience the unique flavors of
happiness through each song. Now, with Dolby Atmos, I believe fans
around the world will feel the exact emotions that I wanted to
share, more deeply."
"Jin has captivated audiences worldwide through his incredible
performances and extraordinary ability to convey emotion through
his music," said Todd
Pendleton, Senior Vice President and Chief Marketing
Officer, Dolby Laboratories. "With Dolby Atmos, fans will feel even
more connected to Jin as they are drawn into the fun sing-along
moments and musical details of 'I'll Be There' and his upcoming
album."
Dolby Atmos is a completely new way to create and experience
music that delivers artistic expression at its fullest capacity,
forging a deeper connection between artists and their fans. Music
in Dolby Atmos goes beyond the ordinary listening experience by
putting listeners inside the song, revealing every detail of the
music with unparalleled clarity and depth. Whether it's hearing the
layers of instruments move all around, catching the subtle breath a
singer takes between lyrics, or being enveloped in a wave of
melodies, nothing compares to hearing music in Dolby Atmos.
Directed by GRAMMY®-nominated music video director
and filmmaker Colin Tilley, the campaign's commercial explores
how Dolby Atmos can transform an everyday moment into an
extraordinary experience by putting fans right into the heart of
the music scenes, where Jin delivers the powerful performances
BTS is known for.
The piece is the latest installment of Dolby's "Love More in Dolby" global brand campaign, which
celebrates transformative entertainment experiences brought to life
by Dolby Vision and Dolby Atmos across music, movies, gaming, and
more.
How to Experience Dolby Atmos Music
Consumers around
the world can hear and feel the difference of Dolby Atmos Music on
popular global and regional streaming services, such as Amazon
Music, Apple Music, TIDAL, QQ Music, Melon, and more. Whether
you are listening at home, on your mobile device, or in the car,
using products from major global brands like Samsung,
Mercedes-Benz, and many more, Dolby Atmos unlocks new levels of
emotion so that you love music more in Dolby.
About "Love More in
Dolby"
Dolby's "Love More"
campaign, aims to spread awareness of the art of what's possible in
Dolby. The campaign celebrates the full potential of Dolby's latest
audio and video innovations, like Dolby Atmos and Dolby Vision,
which bring mesmerizing picture and multidimensional sound to your
music, movies, shows, games, and sports. The series of short videos
will also follow entertainment enthusiasts on a journey of
discovery as they experience new depths of emotion and connect
deeper to the artists, characters, and stories they love – which is
made possible when enjoyed in Dolby.
About Dolby
Dolby Laboratories, Inc. (NYSE:
DLB) is headquartered in San
Francisco with offices around the world. From movies and TV
shows to apps, music, sports and games, Dolby transforms the
science of sight and sound into spectacular experiences for
billions of people around the world. We collaborate with artists,
storytellers, developers, and businesses to revolutionize
entertainment and communications with Dolby Atmos, Dolby Vision,
Dolby Cinema, and Dolby.io.
About Jin of BTS
Jin (Kim, Seok jin) is a South Korean
singer, songwriter and member of 21st century pop icons, BTS. Jin's
appealing voice and clear tone amplify the emotions delivered
through music. His solo records "Awake," "Epiphany," and "Moon,"
and Original Soundtracks for Korean TV series including "Yours"
('Jirisan' OST), "Even If I Die, It's You" ('Hwarang: The Poet
Warrior Youth' OST) showcase his warm vocal timbre and power of
expression. Released in 2021, "SUPER TUNA" set a huge dance
challenge trend with its cheerful melody and easy dance moves. Jin
participated in the songwriting of his first solo single "The
Astronaut" (released in October 2022)
alongside Coldplay, flaunting his unique charm as a multi-talented
musician. Known as "Worldwide Handsome," Jin struts his unexpected
charms through various content and TV shows. On July 14, 2024, Jin participated in the
Paris 2024 Olympic Torch Relay as
a torchbearer from South Korea.
Jin is set to release his first solo album Happy on
November 15.
Dolby, Dolby Atmos, Dolby Vision, and the double-D symbol are
trademarks or registered trademarks of Dolby Laboratories in
the United States and/or other
countries. Other trademarks remain the property of their respective
owners.
Media Contact:
Cairon (Jamie) Armstrong
Dolby Laboratories
Cairon.Armstrong@Dolby.com
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SOURCE Dolby Laboratories, Inc.