- On the second day of the SK AI Summit 2024, SK Telecom
introduced Aster(A*), an AI-driven personal assistant designed for
global users
- Aster is designed as an 'Agentic AI,' which goes beyond
answering simple queries by understanding user intentions to set
goals and complete tasks
- SK Telecom plans to collaborate with global search
providers, LLM developers, and third-party applications to enhance
Aster's functionalities for North American users
SEOUL,
South Korea, Nov. 4, 2024
/PRNewswire/ -- SK Telecom (NYSE: SKM) today unveiled 'Aster(A*)', an artificial
intelligence (AI)-driven personal assistant tailored for global
users, at the SK AI Summit 2024. Aster, presented on the second day
of the summit during the session titled 'Navigate Your Life with
a Personal AI Agent,' conveys the meaning of a 'Guiding
Companion' for everyday life.
The service is scheduled to launch a closed beta in North America later this year, with a full
market launch planned for the following year.
Aster is designed as an 'Agentic AI,' going beyond simple
Q&A or search functions by understanding users' intentions to
set goals, make plans, and complete tasks on their behalf. SK
Telecom aims to deliver innovative experiences through Aster,
guided by concepts such as 'Planning Made Easy,' 'Never Drop the
Ball,' and 'Timely Answer.' To bring these concepts to life, SK
Telecom is focused on optimizing its large language model (LLM) and
Agent platforms. This will enable the delivery of personalized
information and the planning and execution of tasks based on the
identified intentions of customers.
In the beta version, Aster can assist with requests such as,
"Help me prepare dinner for a party this weekend." The system then
prompts relevant questions to clarify needs, for example, "Would
you prefer a chicken satay salad or turkey and vegetable
stir-fry?" Aster subsequently structures each step of
the task, from suggesting recipes and listing ingredients to
organizing a cooking schedule. It can even connect users with
services to purchase listed items.
SK Telecom plans to enhance Aster's capabilities through
partnerships with global search providers, LLM developers, and
third-party applications aiming to establish a comprehensive AI
ecosystem for North American users.
"With Aster, users are interacting with a single app, but
they're actually tapping into an extensive AI ecosystem," said
Chung Suk-geun, Head of the
Global/AI Tech Business at SK Telecom. "We're committed to
providing unparalleled value and convenience to our customers
through continuous development and strategic collaborations."
About SK Telecom
SK Telecom has been leading the growth of the mobile industry
since 1984. Now, it is taking customer experience to new heights by
extending beyond connectivity. By placing AI at the core of its
business, SK Telecom is rapidly transforming into an AI company
with a strong global presence. It is focusing on driving
innovations in areas of AI Infrastructure, AI Transformation (AIX)
and AI Service to deliver greater value for industry, society, and
life.
For more information, please visit our LinkedIn page
www.linkedin.com/company/sk-telecom.
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SOURCE SK Telecom