2024 Pop-Tarts Bowl Champions Will 'Toast' To
Victory on Dec. 28 in Orlando
ORLANDO,
Fla., Dec. 16, 2024 /PRNewswire/ -- The
Pop-Tarts Bowl is thrilled to announce the unveiling of the
first championship trophy in sports to include a working
toaster, developed in partnership with GE Appliances, a Haier
company. The first-of-its-kind innovation is designed to bring fans
even closer to the spirit of the game—and their favorite toaster
pastries—when the Miami Hurricanes and the Iowa State Cyclones kick
off Saturday, Dec. 28 at 3:30 p.m. ET at Camping World Stadium.
The concept builds on enthusiastic fan and media feedback from
last year's Pop-Tarts Bowl, which saw the brand make headlines
around the world for its creative and unconventional in-game
activations, including the first-ever edible mascot. This new
addition for 2024 transforms the trophy from a beloved victory
keepsake into an interactive celebration of flavor, nostalgia and
football prowess.
"Our fans have made it clear: The Pop-Tarts Bowl isn't just
another game, it's an experience," Pop-Tarts Bowl CEO Steve Hogan said. "We listened, and with the
help of GE Appliances, we're delivering a trophy that doesn't just
sit on a trophy stand. We're excited to share this fusion of fun
and functionality with college football fans everywhere."
"Pop-Tarts made a promise to turn convention on its head for the
Pop-Tarts Bowl, and we stand by our word," noted Heidi Ray, Senior Director of Marketing at
Pop-Tarts. "By working with the brilliant minds at GE Appliances to
make the trophy into an actual, working toaster, we are dialing up
the Crazy Good in this time-honored football ritual."
At the start of the process, it was only natural to enlist the
help of GE Appliances, a company whose products have been a staple
in many American homes for decades. From there, the co-creation and
micro-factory team at FirstBuild in Louisville, Kentucky, rolled up their sleeves
to solve this engineering conundrum.
"We have a belief at GE Appliances that there is always a better
way. When Pop-Tarts asked us to put a working toaster inside a
football trophy, we were determined to figure it out," said
Todd Getz, executive director of the
GE Appliances brand. "We have long been a part of meals in American
homes with our appliances, but this was an unusual ask. Our
engineers mocked up several designs followed by 3-D printed models
to produce this hand-polished marvel, complete with a cord to plug
it in—making toasted pastries possible, even on the football
field."
The trophy was officially unveiled and used for the first time
on Sunday, Dec. 15, in Orlando during a
ceremony featuring representatives from Pop-Tarts and
GE Appliances.
The event saw guests of honor christen the trophy and eat the
first pastries toasted from it together, providing an exciting
first look at the trophy's cutting-edge design and engineering
while kicking off what promises to be an unforgettable Pop-Tarts
Bowl experience for both teams and their fans.
The 2024 Pop-Tarts Bowl, set for 3:30
p.m. ET on Saturday, Dec. 28, will air live on ABC, bringing
the excitement of this highly anticipated matchup and festivities
to viewers nationwide. Following the conclusion of the game the
trophy will return to the winning team's campus.
To learn more about the Pop-Tarts Bowl, or to purchase tickets,
visit PopTartsBowl.com.
About Florida Citrus Sports
Florida Citrus Sports is a
not-for-profit event management organization dedicated to
positively impacting the Orlando
region while enhancing the quality of life in Central Florida through world-class events,
including the Cheez-it Citrus Bowl, the Pop Tarts Bowl, the Florida
Blue Florida Classic, the FC Series and the Camping World Kickoff.
For more information, visit FloridaCitrusSports.com.
About Kellanova
Kellanova (NYSE: K) is a leader
in global snacking, international cereal and noodles,
and North America frozen foods with a legacy stretching
back more than 100 years. Powered by differentiated brands
including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies
Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®,
and more, Kellanova's vision is to become the world's
best-performing snacks-led powerhouse, unleashing the full
potential of our differentiated brands and our passionate people.
Our net sales for 2023 were $13 billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
About GE Appliances
At GE Appliances, a Haier
company, we come together to make "good things, for life." We're
creators, thinkers and makers who believe that anything is possible
and that there's always a better way. Today, our appliances are in
50 percent of all U.S. homes, and our business is committed to
serving every family in the country. For more information on our
brand, visit www.geappliances.com.
Media Contact
Sam Gardner
Florida Citrus Sports
sgardner@fcsports.com
407-513-1617
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SOURCE Florida Citrus Sports