"The Heart of Sneakers" Returns to NBA
All-Star with an Immersive Activation Featuring Exclusive Sneaker
Drops, Community Engagement, and Star-Studded NBA Talent,
Anthony Edwards, Jayson Tatum, Shai
Gilgeous-Alexander, and More
NEW
YORK, Jan. 29, 2025 /PRNewswire/ -- Foot Locker,
Inc. (NYSE: FL) today announced its highly anticipated return
to NBA All-Star 2025, taking place in the San Francisco Bay Area. For the second
consecutive year, Foot Locker is demonstrating its continued
leadership position in basketball culture with a dynamic
multi-brand activation. The immersive experience will spotlight the
hottest sneaker drops across top brands, star-studded NBA player
appearances, interactive games and prizes, exclusive product
customization, and more – all designed to connect with the
basketball community and inspire the next generation, on and off
the court.
"Foot Locker's powerful return to NBA All-Star 2025 unites the
best of basketball under one roof," said Frank Bracken, EVP & Chief Commercial
Officer at Foot Locker, Inc. "We are reinforcing our position as
the heart of basketball and sneaker culture, igniting San Francisco with unmatched energy and excitement.
Our multi-brand, weekend-long activation is a testament to our
relentless dedication to delivering a world-class experience for
athletes, basketball fans, sneaker enthusiasts, and the local
community alike."
Foot Locker's two-story experience, located at 150 Powell Street
in San Francisco's Union Square
neighborhood, will deliver interactive consumer experiences,
celebrating the game, its culture, and its community. Featuring
distinct areas for top brands like Nike, Jordan Brand, adidas, PUMA,
Converse, Crocs, and New Era Cap, the venue will feature
immersive activations, high-heat product drops and exclusive
releases, all within a vast space designed for fans to shop and
connect with basketball culture. Product releases will include the
Nike Kobe VI "ASW", Jordan Retro 12 Flu Game, adidas Anthony Edwards 1 Mid in an exclusive new
colorway, PUMA MB TMNT Collection pack, and more. In
partnership with Nike and Jordan
Brand, The Clinic will also return, featuring a LED court
that will light up with dynamic content, daily basketball
programming, and skills and drills challenges with top
athletes.
The experience will offer fans unforgettable moments, including
exclusive appearances from NBA superstars throughout the weekend.
Athlete appearances are expected to include Anthony Edwards (adidas), Shai Gilgeous-Alexander (Converse), Jayson Tatum (Jordan
Brand and New Era Cap), Trae
Young (Jordan Brand), LaMelo
Ball (PUMA), and special guest appearances from top Nike talent.
Foot Locker will also run multiple sweepstakes for local FLX
Rewards members to enter for a chance to attend NBA events and
games, win customized merchandise from key NBA talent, prizes, and
additional exclusive giveaways.
Nike's first-floor space will feature a surprise and delight
locker giveaway, championship locker photo moment, countdown clocks
for key product drops, and more, creating an electrifying
atmosphere. Jordan Brand will
elevate the experience for "Unbannable Air," a vertical jump
challenge and interactive graffiti wall. Other notable brand
activations will include an adidas polygraph test bringing the 'No
Lie' ad to life, a PUMA Teenage Mutant Ninja Turtle lair with
interactive games and customization, a Converse Chuck
Taylor-focused customization bar with exclusive designs, and
more.
"We're raising the bar at NBA All-Star 2025, arriving bigger and
better to deepen our connection with our core consumers through an
elevated, multi-brand experience," said Kim
Waldmann, SVP & Chief Customer Officer of Foot Locker,
Inc. "Throughout the weekend, we're bringing the Heart of Sneakers
to life with the hottest product drops, top talent appearances,
can't-miss giveaways, and much more – truly one-of-a-kind
experiences as dynamic as the game of basketball itself."
For the second year in a row, Foot Locker will also be an
associate partner of the highly anticipated 2025 NBA HBCU Classic
Presented by AT&T, between Morehouse
College and Tuskegee University
during NBA All-Star. As part of this partnership, the Foot Locker
Foundation will be donating $25,000
to each school.
Foot Locker's experience will be located at 150 Powell Street in
the Union Square neighborhood of San
Francisco. The activation and retail space will be open to
the public from Thursday, February
13th – Saturday, February
15 [10 a.m. - 10 p.m. PST] and
Sunday, February 16 [10 a.m. -7 p.m. PST].
Foot Locker Media Relations
Dana Yacyk, Senior Director, PR
& Communications
mediarelations@footlocker.com
Foot Locker Investor Relations
Kate Fitzsimons, Senior Director, Investor
Relations
ir@footlocker.com
About Foot Locker, Inc.
Foot Locker, Inc. is a leading
footwear and apparel retailer that unlocks the "inner sneakerhead"
in all of us. With approximately 2,500 retail stores in 26
countries across North America,
Europe, Asia, Australia, and New
Zealand, and a licensed store presence in Europe, the Middle
East and Asia, Foot Locker
has a strong history of sneaker authority that sparks discovery and
ignites the power of sneaker culture through its portfolio of
brands, including Foot Locker, Kids Foot Locker, Champs Sports,
WSS, and atmos.
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SOURCE Foot Locker, Inc.
