Following their recent Unrivaled match up,
Hull and Martin join Athleta in celebrating the transformative
power of women inspiring women and girls to move
SAN
FRANCISCO, Jan. 29, 2025 /PRNewswire/ -- Athleta, a
Gap Inc. (NYSE: GAP) company and leading women's performance
activewear brand, is adding to its Power of She Collective WNBA and
Unrivaled league stars, Lexie Hull
and Kate Martin. Amid the explosive
growth of women's sports — marked by the WNBA's highest viewership
and attendance in over 20 years and the launch of the Unrivaled
league — Lexie and Kate join current WNBA player Monique Billings in empowering and supporting
the next generation of female athletes.
"At Athleta, we're committed not only to delivering innovative
products for women but also to fostering a community built on the
belief that powerful women move women forward," said Chris Blakeslee, CEO of Athleta. "Lexie and Kate
are not only exceptional athletes but also remarkable women, and as
a brand that champions the whole athlete, we're proud to welcome
them to our Power of She Collective."
Athleta has partnered with the Greater
Miami chapter of Girls Inc., a national organization that
offers programming and mentorship to help girls overcome unique
challenges and develop into strong, confident global leaders. As
part of this collaboration, Athleta hosted local youth at the
January 27th Unrivaled
match, where Hull and Martin's teams faced off for the first time
this season providing girls with the opportunity to witness these
women in action. Additionally, the brand made a donation to Girls
Inc. which will fund free high quality after school and summer
programs for girls in low-income communities in Miami.
"I know first-hand the positive impact an uplifting and
supportive community has on athletic performance and am grateful to
be part of one that is helping the next generation of female
athletes succeed," said Lexie
Hull.
Athleta began the Power of She Collective in 2023 to deepen its
relationship with female athletes at every stage of their careers
and further build on its mission of inspiring women and girls
through movement. Hull and Martin will partner with Athleta to
influence product innovations, access personal and professional
mentorship opportunities, and participate in the brand's Power of
She impact programs. They will also work alongside fellow
brand ambassadors including Simone
Biles, Katie Ledecky,
Natalie Coughlin, Brenna Huckaby and more.
"It's an honor to join the Power of She Collective alongside
such an incredible group of athletes who are advancing both women's
sports and female empowerment," says Kate
Martin. "I'm looking forward to working with Athleta to help
elevate and recognize female athletes in the way they truly
deserve."
For more information about the brand visit www.athleta.com and
follow Athleta on social media via Instagram, TikTok, Facebook and
X.
About Athleta:
A certified B Corporation, Athleta is a
premium performance lifestyle brand with a purpose of inspiring and
empowering women and girls to find confidence, strength, and
wellbeing through movement. Athleta's versatile performance apparel
is designed for women by women, with inclusivity at its core.
Founded in 1998, Athleta integrates performance and technical
features into their products to support women across their entire
lifestyle—from yoga and training to travel and recovery. In 2016,
the company launched Athleta Girl mirroring its signature
performance in styles for the next generation. Based in
San Francisco, CA and a Gap Inc.
brand (NYSE: GAP), Athleta apparel is available at over 250 retail
stores across the United States
and Canada and at Athleta.com.
About Girls Inc. of Greater
Miami:
Girls Inc. of Greater Miami is a nonprofit organization
dedicated to inspiring all girls to be strong, smart, and bold.
Serving over 250 girls annually, Girls Inc. Miami provides year-round, research-based
programs that empower girls to excel academically, develop critical
life skills, and become confident leaders in their communities.
From STEM education and arts enrichment to life skills and physical
fitness, Girls Inc. Miami offers
600 hours of high-quality programming each year designed to equip
girls to overcome challenges and achieve their full potential.
Through strategic partnerships and community support, Girls Inc.
Miami is expanding its impact in
Miami-Dade, including introducing
middle school speech and debate programs and high school workforce
development initiatives. With a focus on equity and opportunity,
Girls Inc. Miami is committed to
creating a brighter, more inclusive future for the next generation
of female leaders. To learn more, visit www.girlsincmiami.org or
follow @girlsincmiami on social media.
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SOURCE Athleta
