"Raise Your Bar" empowers the pursuit of
personal growth while energizing taste buds with the iconic Cookies
& Creme flavor
EMERYVILLE, Calif., Jan. 30,
2025 /PRNewswire/ -- CLIF
BAR is announcing its new brand platform and integrated
marketing campaign, "Raise Your Bar," designed to draw inspiration
from people who push forward despite a myriad of obstacles and
celebrate the expansive and fulfilling emotional state that comes
with achieving their goals. From pursuing the dream of running a
marathon to carving out time to exercise despite a busy schedule,
"Raise Your Bar" celebrates the personal journey of pushing the
limits to achieve individual growth.
The vibrant "Raise Your Bar" multimedia campaign will come to
life through motivational storytelling, engaging consumer
experiences, and collaborations with athletes and iconic sports
partnerships – and the introduction of the new CLIF BAR Cookies
& Creme flavored energy bar, a classic and beloved flavor
addition to the current line-up of flavors.
Delivering fuel without compromising enjoyment, this new Cookies
& Creme flavor is purposefully formulated with organic, non-GMO
rolled oats, and provides 11g of plant protein per bar, offering a
sweet, new way to help fuel active lifestyles for consumers
everywhere. CLIF BAR energy bars are
designed to help fuel your physical performance and take fitness to
the next level—allowing you to Raise Your Bar and reach for new
goals.
"This campaign is about helping to give people the energy that
empowers them to do what they love and stay motivated to push past
limitations. We are deepening our efforts to help fuel people to
Raise Their Bar while demonstrating our dedication to doing the
same – bringing innovations and activations that meet our
consumers' needs and inspire them on their unique journeys," said
Nicolas Henault, Senior Marketing
Director, CLIF BAR at Mondelez. "For
more than 30 years, CLIF BAR Energy Bar has been a trusted source
of energy, intentionally crafted with quality ingredients. Today,
we remain strong in our commitment to serving our consumers with
high-quality products that exceed expectations."
"Raise Your Bar" campaign content will celebrate those who raise
their bar and keep going in the face of adversity or when others
expect them to give up – whether they're facing rough weather,
fatigue, or other obstacles. Reinforcing the brand's focus on its
core consumers, the campaign will showcase the many moments of
personal triumph that can be achieved with sustained effort and
perseverance, reinforcing the natural feeling of fulfillment that
arises when you raise your bar and transcend challenges – when it
becomes harder to pause your game than to power through.
The campaign kicks off February 3
with a series of digital ads placed across Meta, Google Display,
YouTube and YouTube CTV, Amazon Prime Video, and Tradedesk –
designed to build awareness and excitement ahead of CLIF BAR's upcoming collaborations and
innovation launches. One of these collaborations – the extension of
CLIF BAR's partnership with Strava,
the app for active people – will roll out with refreshed co-branded
content, event activations, and challenges on the platform that
encourage consumers to Raise Their Bar.
To learn more about CLIF BAR,
visit CLIFBar.com.
About CLIF BAR
For more
than 30 years, CLIF has crafted delicious food with organic
ingredients under its CLIF BAR,
Zbar, and LUNA brands. In 2022, CLIF became part of the Mondelēz
International, Inc. (Nasdaq: MDLZ), portfolio of brands empowering
people to snack right in over 150 countries around the world. With
2023 net revenue of approximately $36
billion, Mondelēz is leading the future of snacking with
other iconic global and local brands such as Oreo, Ritz, Belvita,
Lu, and Tate's Bake Shop biscuits and baked snacks, as well as
Cadbury Dairy Milk, Milka, and Toblerone chocolate. Mondelēz
International is a proud member of the Standard and Poor's 500,
Nasdaq 100, and Dow Jones Sustainability Index. For more
information about CLIF BAR, please
visit Clif | Mondelēz International, Inc.
(mondelezinternational.com)
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SOURCE Mondelēz International
