--WNBA and Opill® continue
partnership with Level The Court initiative--
GRAND
RAPIDS, Mich., Feb. 4, 2025
/PRNewswire/ -- Today, Opill®— the first and only daily
birth control pill available without a prescription in the U.S.
—launched an educational college campus tour and the next phase of
its multiyear partnership with the Women's National Basketball
Association (WNBA) with a goal of expanding reproductive health
education and access to birth control resources.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/perrigo/9316851-en-opill-extends-mission-of-breaking-down-birth-control-barriers
- Opill® and the WNBA, in partnership with the Black
Women's Health Imperative (BWHI), introduce Level The
Court, a new initiative designed to educate Black women
about their reproductive options and build health equity for this
underserved population.
- Beginning in Florida, a
multi-state campus tour will launch with visits planned at 15
colleges and universities, including a stop at The University of South Carolina for The WNBA
on Campus Presented by Opill® event on February 25, 2025.
- Stand-up comedian and podcast host Hannah Berner has been added to the growing list
of talent working with Opill®.
"It is more important now than ever to educate about
reproductive health and contraception options,"
said Leila Bahbah, Perrigo U.S.
Women's Health Brand Lead. "Opill® is committed to
having those conversations and has brought together an amazing team
to create a series of programs to help people understand their
choices, and to provide information about Opill® both
online and on campus."
Because of the crucial need to reach communities whose need for
reproductive health resources is especially high,
Opill®, the WNBA and BWHI have developed Level
The Court –an initiative designed to build confidence, strength
and health equity for Black women and girls. A dedicated webpage
launched today on WNBA.com, with personal stories, answers to
common reproductive health questions, and ways to access
Opill® for low or no cost — all with the goal of
empowering fans to determine their own sexual health journey.
"For decades, Black women have disproportionately faced barriers
to accessing safe and effective reproductive health services,"
said Zsanai Epps, DrPH, MPH, CHES, Senior Director,
Reproductive Health Initiatives at BWHI. "One way this partnership
will Level The Court is by establishing the BWHI
Opill® Access Fund to provide a three-month supply of
Opill® to Black women facing temporary challenges."
As part of Level The Court, the WNBA will work
alongside Opill® and BWHI to deliver four events at
HBCUs throughout the spring.
"It is important to the WNBA that we bring Level The
Court to life," said Colie
Edison, Chief Growth Officer. "We look forward to having
WNBA players engaging with the communities where they work and play
as we continue to build our brand in line with a commitment to
supporting reproductive rights."
Comedian and Giggly Squad host Hannah
Berner joins team Opill® and will be on campus in
Miami on Wednesday, February 5th. She will meet with
students and talk about birth control and share why it is important
to her. "I joined this team because I have had to scramble to get
prescription birth control," she said. "I want everyone to know
that there is safe and effective over-the-counter birth control
option in Opill®, so I'm going back to college!"
Opill® is prioritizing colleges and universities in
states with the most restrictive reproductive health laws. It will
include stops at campuses ranging from community colleges to large
universities, with a focus on reaching some of the nearly six
million students currently pursuing a degree in states with
reproductive restrictions, including campuses in Texas, Tennessee, Indiana and Arkansas.
Additionally, The University of South
Carolina will host WNBA on Campus presented by
Opill® on February
25th outside of the Russell House on Green Street. This
event will include numerous W-themed activations that will engage
students and generate fandom for the league. Activations will
include player appearances, giveaways, DJ, photo ops, games and
more.
These initiatives and college stops will continue throughout the
spring semester. For more information and to learn about specific
event locations, follow @Opill_OTC
on Instagram, TikTok, Facebook, Threads and X and
visit WNBA.com/LevelTheCourt.
About Opill®
Opill® is the first and only over-the-counter birth
control pill available in the United
States. It is a progestin-only daily oral contraceptive
that's safe and effective when used as directed to help prevent
pregnancy. Do not use Opill® if you have or ever had
breast cancer. See Opill® Drug Facts label for list of
warnings. Opill® is not an emergency contraceptive
(morning after pill) and won't prevent pregnancy when used after
unprotected sex. It also doesn't protect against HIV/AIDS or other
sexually transmitted diseases (STDs). For more information, please
visit www.Opill.com or
follow @Opill_OTC on Instagram, TikTok, Facebook, Threads and X.
About Perrigo
Perrigo Company plc (NYSE: PRGO), is a leading provider
of Consumer Self-Care Products and over the
counter (OTC) health and wellness solutions that enhance individual
well-being by empowering consumers to proactively prevent or treat
conditions that can be self-managed. Visit Perrigo online
at www.perrigo.com.
About WNBA
Tipping off its 29th season in 2025, the WNBA celebrates and
elevates the game of basketball and the culture around it.
The league was ranked by Morning Consult as the fastest-growing
brand in 2024, setting records for engagement on social and digital
platforms, attendance, merchandise sales and unique viewers across
its television partners. The WNBA's commitment to diversity,
equity and inclusion and social responsibility is supported by the
first-of-its-kind WNBA Changemakers Collective, a group of
purpose-driven companies that have partnered with the WNBA to
enhance the player experience and help drive the league's business
transformation.
About BWHI
The Black Women's Health Imperative is a national non-profit
organization dedicated to advancing the health and well-being of
Black women and girls. With a 40-year history of groundbreaking
advocacy and research, BWHI remains committed to addressing the
unique health challenges faced by Black women and ensuring their
voices are heard in healthcare policy and practice.
Media Contact
Opill®: press@Opill.com
WNBA: Sam Tager, stager@nba.com
BWHI: media@BWHI.org
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SOURCE Perrigo Company plc
