mporium Group PLC Contract extension for MporiumX
20 Março 2019 - 4:02AM
RNS Non-Regulatory
TIDMMPM
mporium Group PLC
20 March 2019
20 March 2019
Mporium Group plc
("Mporium" or the "Group")
Extension of contract between MporiumX and leading global sports
media business
Mporium Group plc (AIM: MPM), the technology firm delivering
event-driven marketing, is pleased to announce the expansion of the
commercial agreement, disclosed on the 8 February 2019, between its
performance-led MporiumX division and a leading global sports media
business ("the Business").
Under the updated terms of the agreement, Mporium's proprietary
IMPACT Sports Syncing technology will be deployed by the Business
across its extensive global network, including North American
markets. The technology will enable the Business to optimise its
digital marketing campaigns in real-time and will drive an increase
in the number of subscribers to its online sports streaming
platform.
This agreement represents the largest commercial opportunity
that MporiumX is currently engaged in, outside of the consumer
regulation sector. The agreement provides significant scope for
ambitious growth in partnership with this leading global sports
media business, over the coming years.
Mporium's Chief Executive, Nelius De Groot, stated:
"MporiumX has been designed to address large markets across
different geographies and verticals, significantly shortening the
new business and revenue generation lead times for business.
"In this regard, we are delighted that this leading sports media
business will be increasing its deployment of our IMPACT Sports
Syncing technology across its global network, emphasising the
success not only of Mporium's proposition, but also of our IMPACT
technology and its scalability."
Enquiries
Mporium: 020 3841 8411
Nelius De Groot, Chief Executive
Officer
finnCap: 020 7220 0500
Henrik Persson / Kate Bannatyne (Corporate Finance)
Andrew Burdis (Corporate Broking)
Yellow Jersey PR: 020 3004 9512
Tim Thompson / Felicity Winkles
/ Annabel Atkins
Notes to editors
About Mporium
Mporium is a technology company at the forefront of the
transformation in digital marketing. Mporium's proprietary
technology enables advertisers, to identify and leverage moments
when there are significant changes in the levels of consumer
engagement. MporiumX is the performance-led moment marketing media
trading division of Mporium Group which utilises Mporium's
proprietary IMPACT technology to drive digital advertising
campaigns, on a pay-for-performance basis.
Based in the UK, Mporium Group plc is quoted on AIM, the junior
market of the London Stock Exchange plc.
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END
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March 20, 2019 03:02 ET (07:02 GMT)
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