TIDMZAIM
ZAIM Credit Systems PLC
02 July 2021
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For Immediate Release
2 July 2021
Zaim Credit Systems Plc
("Zaim" or the "Group")
Launch of Mobile Application
Zaim Credit Systems plc, is pleased to announce the launch of
its branded mobile application (the "Mobile App" or "App") designed
to improve customer experience, increase the loyalty of its client
base by increasing repeat customers and providing greater access
for repayments to existing customers.
Highlights:
-- Successful Launch of Mobile App for both Android and IOS devices
-- Expected to increase repeat customers, reinforce customer
loyalty, provide in-depth customer behaviour analytics
-- Enables sales channel for additional products, promotions and
discounts (significant platform for cross selling)
-- Additional accelerator of growth in business volumes
The Mobile App allows customers to register and get
authorisation using a PIN code, face ID or touch ID. Customers can
calculate the loan amount, apply for a loan online, receive a loan
and obtain information on the status of the existing loan
seamlessly. It also maintains loan and payment history, customer
data, allows adding a credit or debit card, linking and unlinking
it with the customer's account and supports full or partial
repayment of the loan.
In addition to the customer experience noted above, the Mobile
App also acts as a promotional tool facilitating the sending of
push notifications, including information about promotions and
discounts and other communications to the customers.
The Mobile App is available for both iOS and Android platforms
with the majority of the Group's users expected to utilise the
Android version due to prevalence of this system throughout the
client base.
Zaim's CEO, Siro Cicconi commented:
"The successful launch of the Zaim Mobile App is an important
milestone in the path of increasing the Fintech content in our
business model. It creates the opportunity to widen the knowledge
we have of our clients, understand their needs, attitudes and
source information and data that will drive Zaim in the creation of
next generation services.
The App creates new revenue streams including the possibility of
cross-selling activity with the products of potential partners as
well as allowing existing customers to get access to our products
faster and with greater ease. In an ever increasingly digital world
this expansion of our online offering will bring more people access
to the financial products that many of us take for granted.
Given the rapid growth of the online customer base we expect the
App to become a significant growth driver for our business. The
Mobile app establishes direct contact with all users who have
installed it and with the help of notifications about promotions,
discounts and bonuses, it is expected to increase the number of
repeat customers and also market any future products that the Group
launches. We remain excited about the future prospects of the
business and look forward to updating the market further with our
regular quarterly updates on business volumes in due course".
Strategic Rationale for the Zaim App
Building Customer Loyalty
By providing customers with the opportunity to instantly apply
for a new loan, view current debt levels, and make payments in two
clicks on their smartphone, Zaim has built a powerful tool to
increase loyalty. Loyalty programmes are integrated into the Mobile
App and functionality to allow the customer to instantly share
useful promotions, discounts or bonuses with other customers,
facilitates greater direct marketing opportunities and customer
retention for Zaim.
New Marketing Tool
The Mobile App will also allow Zaim to take full advantage of
personalisation tools by sending push notifications relating to new
promotions and discounts. Zaim will be able to offer users who have
installed the app access to exclusive offers and special bonuses;
these will also be used to draw attention to the Zaim brand through
various marketing campaigns.
Customer Analytics
Understanding Customer behaviour is a key element to success in
any business area and with the help of the App we can obtain useful
Big Data, which helps us to build customer loyalty. An example of
this would be tracking how much time customers spend in the App or
which features are used most often and which are the less popular.
By tracking how people interact with our app, we can understand how
we can improve it to make it more convenient for the users and
tailor the product offering accordingly.
Technological Superiority
The launch of the App is part of the Group strategy to continue
its technological advantage with the ultimate aim of obtaining
technological superiority within the market. Many microfinance
companies and banks in Russia do not fully embrace the potential of
their websites and many do not have mobile applications. Using the
Mobile App as a marketing and sales tool will allow us to
strengthen our position for the future - in today's highly
competitive microfinance market, it is necessary to use as many
opportunities as possible to promote the brand and increase its
awareness.
Enquiries:
Zaim Credit Systems Plc
Simon Retter
Siro Cicconi Tel: +44 (0) 73 9377 9849
Alex Boreyko Tel: +7 925 708 98 16
investors@zaimcreditsystemsplc.com
Investor Relations - Flowcomms
Limited Tel: +44 (0) 7891 677 441
Sasha Sethi sasha@flowcomms.com
Beaumont Cornish Limited
Roland Cornish / James Biddle Tel: +44 (0) 20 7628 3396
Optiva Securities Limited
Jeremy King / Vishal Balasingham Tel: +44 (0) 20 3137 1902
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