Bidstack Group PLC Bidstack adds four games from Highbrow Interactive
05 Maio 2022 - 3:02AM
RNS Non-Regulatory
TIDMBIDS
Bidstack Group PLC
05 May 2022
REACH ANNOUNCEMENT
5 May 2022
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack adds four new games from Highbrow Interactive
Bidstack Group Plc (AIM: BIDS), the in-game brand activation
platform, is pleased to announce an exclusive new partnership with
Highbrow Interactive Pvt Limited ("Highbrow Interactive") which
will see four of its simulation games added to the Company's
portfolio. Founded in 2013, Highbrow Interactive specialises in
game production, virtual reality and augmented reality and has seen
over 80 million installs across its library of games.
Games being added for the portfolio are Euro Train Simulator and
its successor Euro Train Simulator 2. Boasting over 10 million and
five million downloads respectively, both games have provided train
aficionados with first-class gameplay faithful to real-life
experiences, with Euro Train Simulator 2 being the first mobile
train simulator to feature officially licensed trains from Deutsche
Bahn, Germany's largest railway company.
Indian Train Simulator also joins the portfolio. A game with
stunning attention to detail, it has seen over 10 million lifetime
installs and has enabled access to a more diverse player base
through translations. Indonesian Train Simulator is the final game
to be added. With high-quality graphics and sophisticated AI trains
contributing to a comprehensively authentic railroad environment,
it has garnered over 10 million installs.
Through this deal, Highbrow Interactive will be able to take
advantage of Bidstack's in-game, in-menu and rewarded video
products creating a new revenue stream whilst also contributing to
the accuracy of its games without compromising on the player's
experience.
The addition of these four games to the portfolio will see
Bidstack's simulation vertical continue to grow, providing brands
with a greater selection of high-quality inventory for them to
reach and engage diverse audiences.
Of the partnership, CEO and Co-Founder at Highbrow Interactive,
Jeno Manickam Durairaj, said:
"We're excited to be taking this step forward with Bidstack in
enhancing our players' experience through the use of non-intrusive
advertising. Bidstack's revolutionary technology, making
advertising seamless and organic in open-world games, perfectly
fits our catalogue of simulation titles. We believe that this
partnership will help our games grow closer to the thrill and
reality of trains and railways whilst also diversifying our revenue
streams. The Bidstack team has been consistently attentive, making
onboarding and integration simple and hassle-free."
Bidstack's VP of Gaming, Antoine Jullemier, added,
"We're delighted to be partnering exclusively with renowned game
developer Highbrow Interactive. The addition of four high-quality
games to our growing mobile vertical stands testament to the
quality of our technology and gives our brand partners access to a
rich global audience of gamers.
"The highly detailed gaming environments provide optimal housing
for seamless in-game ads, accurately simulating true train travel
without detracting from the gaming experience. We look forward to a
future of delivering first-class campaigns for our new
partner."
-ENDS-
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad) +44 (0) 203 368
Mark Brady / Neil Baldwin / James Keeshan 3550
Stifel Nicolaus Europe Limited (Broker) +44 (0) 20 7710
Fred Walsh / Tom Marsh 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck +44 (0) 20 7466
bidstack@buchanan.uk.com 5000
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Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting advertisements
within video games. Bidstack's customers are games publishers and
developers (on the supply side), and advertising agencies, brands
and media-buying platforms (on the demand side).
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(END) Dow Jones Newswires
May 05, 2022 02:02 ET (06:02 GMT)
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