TIDMLVCG

Live Company Group PLC

06 January 2023

6 January 2023

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

KPOP LUX NEW AGREEMENT

LVCG is pleased to announce that KPOP LUX Limited ( a division of Live Company Group that organises, promotes and co-promotes, K-pop concerts in Europe and Asia) have signed an agreement with SBS to create a concert in Madrid in July 2023, and a 3-day festival in London during September 2023. SBS are the broadcasting company that put together the hugely successful Frankfurt Kpop.Flex concert in May 2022 and will now partner with KPOP LUX Limited to create these events.

The London show, which was announced on the 17(th) May 2022, will take place at the iconic music venue - London's The O2 - over three days 22(nd) , 23(rd) , and 24(th) September 2023 with ticket sales going on sale in the first quarter of 2023. SBS will produce, KPE (a Live Company Group PLC joint venture) will executively produce, and PK Events will promote the event.

The Madrid show is set to bring the 52-thousand-seater Civitas Metropolitano - home to Atletico Madrid - alive with a star-studded lineup on 22(nd) July 2023, with ticket sales going on sale in the first quarter of 2023. SBS will produce, Live Company Group PLC will executively produce, and a promoter for this event will be announced in due course.

The main financial obligations of KPOP LUX will be met by the relevant event promoters out of advance ticket sales. Further information on this will be provided to the market in due course as appropriate.

About SBS

SBS is one of the three major terrestrial broadcasting companies in Korea. It is the only privately owned terrestrial broadcaster with a nationwide network. Founded on 14 November 1990, SBS began broadcasting its full-fledged TV network and radio programming in 1991.

Today, the audience of the SBS includes not only the entire Korean population, but also overseas Koreans and viewers from all over the world. SBS is currently operating four channels: one television channel, two radio channels and one terrestrial DMB channel.

SBS is also the core business of SBS Media Group. In March 2008, SBS Media Holdings was founded by separating the functions of strategy and investment from SBS. Under the new broadcast group system, SBS can focus more on programme production and news reporting.

The business of SBS Media Group ranges from terrestrial broadcasting, programme provider via cable and satellite, TV content production, content distribution, online and new media, and to entertainment including film, music and games.

About KPOP LUX

KPOP LUX is a 100% subsidiary of Live Company Group and organises, promotes and co-promotes, K-pop concerts in Europe and Asia.

David Ciclitira of KPOP LUX and Chairman of Live Company Group said, "I'm delighted to have reached an agreement with SBS to put on two K-pop concerts in Europe this year. With their artistic direction and unrivalled knowledge both shows will be incredible. This will be the start of a long-term relationship with other projects already in the pipeline."

Mr Kim, Director of SBS said, "We are very happy to once again bring a fantastic K-pop experience to fans in Europe. We believe that London and Madrid are perfect cities and look forward to working with KPOP LUX."

Enquiries:

 
 Live Company Group Plc                         Tel: 020 7225 2000 
  David Ciclitira, Executive Chairman 
  Sarah Dees, Chief Operating Officer 
 
 Beaumont Cornish Limited (Nominated Adviser)   Tel: 020 7628 3396 
  Roland Cornish/Rosalind Hill Abrahams 
                                               =================== 
 
 
 Oval(X) (Broker)                               Tel: 020 7392 1436 
  Thomas Smith 
                                               =================== 
 

LIVE COMPANY GROUP

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions; BRICKLIVE, consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. The second is KPOP which owns the K.flex brand. K.flex is Europe's first ever Mega KPOP music festival. The third is Live Company Sports and Entertainment, which manages a number of global sports, entertainment and lifestyle events. The fourth division is StART Art Global. StART Art Global is a combination of both physical art shows and a digital art platform.

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January 06, 2023 02:00 ET (07:00 GMT)

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