TIDM51II
RNS Number : 5887A
LV=
26 September 2022
For immediate release - 26 September 2022
LV= ANNOUNCES APPOINTMENT OF CHIEF EXECUTIVE
Insurance, investment and retirement specialist Liverpool
Victoria Financial Services Limited (LV=) has today announced the
appointment of David Hynam as its incoming chief executive, subject
to regulatory approval.
David brings to LV= extensive executive experience in the UK
insurance sector, including as c hief executive officer of Bupa's
UK and Global markets, UK CEO of Friends Life and chief operating
officer of AXA. He has 30 years' experience in retail financial
services.
During his time at Bupa, David achieved record levels of growth
and launched a range of successful digital services for members. He
was responsible for Bupa's award-winning pandemic response in the
UK, as the first major health insurer to offer a member and
customer Covid rebate.
David Hynam will join LV= on 26 September 2022. He succeeds Mark
Hartigan who announced his decision to step down as chief executive
after two years in an interim role and will be leaving the business
at the end of the month.
Simon Moore, LV= chair, said :
"In securing the services of David Hynam, LV= has acquired a
truly market-leading chief executive. He is the ideal candidate to
help LV= continue to build a strong and sustainable future as a
mutual life and pensions business and that our mutual values thrive
for the benefit of our members.
"David brings with him a track record of hugely successful
leadership in the insurance sector, while his extensive experience
working with distribution partners, intermediaries and brokers,
means he is a perfect fit for LV='s mutual business model.
"As well as his commercial and technical knowledge of the
insurance sector and financial services, it is David's
values-driven approach and strong track record of business
transformation and growth that makes him the right person to lead
LV= into the next exciting phase of its future as part of a
resurgent mutual sector.
"Under my tenure, LV= will be a leading example of the value
that mutuality can bring both to its members and wider society and
David is going to be a very important part of that."
"I look forward to introducing David at our AGM in October, as
his appointment marks a new era for LV=. At the AGM I will also
give an unprecedented address directly to our members so that they
are the first to hear about the steps David and I are taking to
demonstrate that transparency and fairness will be at the heart of
our mutual business going forward."
David Hynam, incoming LV= chief executive, said:
"LV= is both a trusted brand and a company with a fantastic
purpose. I am excited to be part of the future growth of LV= and
look forward to driving opportunities, whilst meeting challenges
head on. My priorities will be to work with the team at LV= to
deliver a true mutual culture, realise LV='s huge distribution
potential and drive business performance so that we deliver the
best possible outcomes for our members, advisers and
colleagues."
About David Hynam's career
David Hynam has spent 30 years in the financial services and
insurance sector.
He began his career at Barclays in 1992 working in a variety of
roles before becoming chief operating officer at Barclays' Offshore
business.
He joined AXA UK in 2001 in a senior operations role, ultimately
overseeing operations for the UK and Ireland. When Resolution
acquired the majority of the UK life business from AXA, merging the
business with the Friends Provident business to create Friends
Life, David joined Friends Life as Group COO, leaving as UK CEO in
2013.
He joined Bupa UK in 2014 and led the transformation agenda for
the UK business as well as running the Health Clinics division. His
most recent role was as chief executive officer of Bupa's UK and
Global markets, which included all the UK businesses and
international health insurance.
To learn more about David Hynam's appointment please visit
www.lv.com/today
- Ends -
Notes to Editors
For more information please contact:
Candice South candice.south@lv.com 07867 141547
About LV=:
LV= is a leading retirement and protection specialist. When we
started in 1843 our goal was to give financial security to more
than just a privileged few and for many decades we were most
commonly associated with providing a method of saving to people of
modest means. Today we follow a similar purpose, helping people to
protect and provide for the things they love, although on a much
larger scale and through a wide range of financial services
including insurance, investment and retirement products.
LV= and Liverpool Victoria are registered trademarks of
Liverpool Victoria Financial Services Limited (LVFS) and trading
styles of the LV= Group of Companies. Liverpool Victoria Financial
Services Limited, registered in England with registration number
12383237 is authorised by the Prudential Regulation Authority and
regulated by the Financial Conduct Authority and the Prudential
Regulation Authority, register number 110035. Registered address:
County Gates, Bournemouth, BH1 2NF.
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END
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