TIDMENT
RNS Number : 4271D
Entain PLC
19 October 2022
NOT FOR RELEASE BEFORE 12.00 BST 19 OCTOBER 2022
19 October 2022
Entain plc
("Entain" or the "Group")
Entain:Sustain ESG Showcase Event
ARC (TM) Safer Gaming Programme Roll-out Reaches 22 Markets
Launch of Drive for Diversity Partnership with McLaren
Racing
Entain, the global sports betting, gaming and interactive
entertainment group is today holding its second annual
sustainability and ESG showcase event, Entain:Sustain 2022.
Entain:Sustain announcement highlights
-- ARC(TM) Safer Gaming programme, rolled out to 22 of the
Group's global markets, with the real-time model now active in nine
markets
-- One million interactions proactively delivered, leading to
significant reduction of risk-associated behaviours
-- Launch of Drive for Diversity, new initiative with McLaren
Racing to support women in building tech-based careers
-- Publication of 2022 Social Impact Report, detailing the
positive effects of the Entain support of grassroots sports and
D,E&I
Jette Nygaard-Andersen, Entain's CEO, commented:
"I am incredibly proud of the lead we have taken in so many
areas of ESG. We are doing so because it is the right thing to do
for our customers, for our communities, and for our colleagues. It
is also the best way to ensure the long-term success and
sustainability of our business.
Being a socially responsible company is not just important for
us, it is at the heart of our purpose. ARC(TM) is proving to be a
game changer in enhancing player safety, while our programmes to
promote diversity and support grassroots sport are delivering
meaningful change."
ARC(TM) and Safer Gaming
Entain is today publishing updated results on the performance of
ARC(TM) (Advanced Responsibility and Care(TM) ), the Group's
award-winning[1] safer gaming initiative. Phase one of the
programme, utilising a unique predictive Protector Model, has been
rolled-out to 22 of the Group's international markets, with phase
two, which provides real-time interactions, now live in nine
markets. ARC(TM) has now passed the milestone of one million
customer interactions[2] proactively delivered to help customers
manage their betting and gaming.
ARC's(TM) Protector Model encompasses 26 markers of protection,
utilising data from Entain's activity-based algorithmic modelling.
The accuracy of this modelling has been assessed by EPIC Risk
Management, the independent harm-minimisation consultancy, to
exceed 90%.
The UK has been the first market to go live with the next
generation of ARC(TM) , and is now fully live and operational
across all of the Group's thirteen UK-facing brands, bringing with
it a suite of enhancements. These include the addition of new
real-time interaction triggers, generated when the system's AI
identifies increased risk factors in a player's behaviour. Criteria
for these triggers include: unusual deposits; increased time spent
on sites; use of multiple payments types; and declined
deposits.
Analysis has shown that the proactive interactions and
interventions generated by ARC(TM) have positively impacted
customer risk profiles, leading to a reduction in behaviours
associated with problem gambling and an increase in the adoption of
account management tools, such as deposit and play-time limits.
Key performance indicators of ARC(TM) include[3]:
-- Over 1 million interactions and interventions proactively
delivered for over 400,000 unique players
-- 41% of medium/high-risk customers move to low/no-risk
following an intervention, with 95% remaining at de-escalated
level
-- 25% more customers end their sessions within five minutes of receiving the interaction
-- Over 90% of higher-risk customers set gambling controls
following an intervention, with 43% decreasing their deposits in
the following eight weeks
-- 48% of medium-risk customers set one or more gaming controls
-- 51% of higher-risk customers reduce risk levels month-on-month following interventions
-- Almost five times higher use of safer gambling tools for
higher-risk users compared to those not at-risk, demonstrating
targeted nature of ARC
-- Similarly, up to three times higher use of safer gambling
tools for medium-risk customers compared to those not at risk
The success of the programme was also recognised earlier this
year by GamCare, the leading safer gambling charity, who awarded
the Group with their highest level Advanced Safer Gambling Standard
for digital operations. Entain is now working with regulators
around the world to see how the approach taken by ARC(TM) can be
adopted to improve player safety.
D,E&I Initiatives
The Group is today announcing that it will be launching Drive
for Diversity, a new initiative which will focus on empowering more
women to enter and succeed in technology-related fields.
The programme will be delivered in collaboration with McLaren
Racing. Entain and McLaren's mutual commitment to drive greater
diversity in STEM (Science, Tech, Engineering and Mathematics)
industries will be at the forefront, as will the focus on helping
more women who are seeking to reskill or upskill to enter tech
industries for the first time; are looking to re-enter the sector
following a career break; and are studying STEM-based subjects at
university or in further education.
The programme kicks off with an agreement to pilot a series of
new initiatives and ventures over one year, launching with an
inspiration event at McLaren's renowned Technology Centre in
Woking. In addition, an initial tranche of ten internship places
will be established, providing uncharted opportunities by providing
experience at the technology centres of both partners over a
six-month period.
The initiative builds on the Group's broader EnTrain programme,
which is designed to increase access to education and training in
technology and improve diversity. With EnTrain, Entain has set the
objective to positively impact the lives of over 1,000,000 people
around the world, either directly or through their families and
dependents, by 2030.
Social Impact Report
To coincide with Entain:Sustain, the Group has published its
2022 Social Impact Report , providing detail on the results
delivered by the Entain Foundation's investment in good causes, to
which it has committed GBP100 million over five years.
Through the Foundation, Entain focuses on the key areas of: RET
(research, education and treatment) of problem gambling; investment
in grassroots sport; promoting diversity in and through technology;
and community projects.
The Entain:Sustain event will be fully carbon neutral, with all
production and travel associated with it off-set by the Group.
ENDS
Contacts
Investor Relations investors@entaingroup.com
David Lloyd-Seed, Chief IR & Communications Officer
Davina Hobbs, Head of Investor Relations
Callum Sims, IR Manager
Sustainability Team esg@entaingroup.com
Sophie Platts, Group Head of Sustainability
Media media@entaingroup.com
Lisa Attenborough, Head of Corporate Communications
Jay Dossetter, Head of Corporate PR
Jodie Hitch, PR Manager
About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the
world's largest sports-betting and gaming groups, operating both
online and in the retail sector. The Group owns a comprehensive
portfolio of established brands; Sports Brands include bwin, Coral,
Crystalbet, Eurobet, Ladbrokes, Neds, Sportingbet and Sports
Interaction; Gaming Brands include Foxy Bingo, Gala, GiocoDigitale,
Ninja Casino, Optibet, Partypoker and PartyCasino. The Group owns
proprietary technology across all its core product verticals and in
addition to its B2C operations provides services to a number of
third-party customers on a B2B basis.
The Group has a 50/50 joint venture, BetMGM, a leader in sports
betting and iGaming in the US. Entain provides the technology and
capabilities which power BetMGM as well as exclusive games and
products, specially developed at its in-house gaming studios. The
Group is tax resident in the UK, operating in over 40 regulated or
regulating territories. Entain is a leader in ESG, a member of
FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a
science-based target, committing to be carbon net zero by 2035 and
through the Entain Foundation supports a variety of initiatives,
focusing on safer gambling, grassroots sport, diversity in
technology and community projects. For more information see the
Group's website : www.entaingroup.com
[1] SBC Socially Responsible Operator of the Year, GamCare
Advanced Safer Gambling Standard
[2] One million interactions with 400,000 unique customers
[3] Q2 2022
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END
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October 19, 2022 07:00 ET (11:00 GMT)
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