TIDMXLM
XLMedia PLC
10 May 2022
10 May 2022
XLMedia PLC
("XLMedia" or the "Group" or the "Company")
XLMedia and Advance Local Sign Exclusive Sports Content
Partnership Deal
XLMedia to create sports betting content and drive revenue for
Advance Local's cleveland.com
XLMedia (AIM: XLM), a leading global digital performance
publisher, has entered into a media partnership with Advance Local
to be the exclusive provider of sports betting content for
cleveland.com, the premier Ohio news and information website
attracting an average of 9.9 million unique users every month.
Cleveland.com represents XLMedia's largest media partner to
date, offering key U.S. and regional coverage by capitalising on
the brand's massive Ohio-based audience - a state slated to
legalise mobile betting in Q4 2022. The deal provides cleveland.com
advanced abilities to capture new revenue streams and is another
proof point showcasing XLMedia's strong capabilities to monetise
highly engaged audiences via partnerships.
XLMedia has an industry-leading media partnership business
offering significant scale, high quality commercial content and
access to high-value advertiser relationships for leading
publishers across the U.S. and Canada.
Within the agreement, XLMedia will focus on creating highly
engaging content related to sports betting across leagues like NFL,
MLB, NBA, NHL, UFC, NCAA sports and more. The team will also manage
commercial deals with regulated sportsbook operators, and execute
proven monetisation strategies built upon years of industry
expertise.
Cody Darwick, director of media partnerships, XLMedia
commented:
"We are thrilled to partner with Advance Local's cleveland.com
platform, as this deal represents a major step in our strategic
efforts to strike media partnerships with premium North American
publishers looking to capitalise on the fast-growing online sports
betting industry. The timing couldn't be more perfect ahead of
Ohio's anticipated statewide sports betting launch later this
year.
XLMedia's expertise is an ideal fit for our business as Ohio
prepares to embrace the new legalised online sports betting
frontier," said Howard Kamen, vice president of sports betting and
iGaming at Advance Local. "We were looking for the right partner to
bolster cleveland.com's award-winning sports betting coverage and
found exactly that in XLMedia - a talented team of writers that
will bring informative content to our audience along with a proven
ability to create new revenue streams."
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For further information, please contact:
XLMedia plc ir@xlmedia.com
Caroline Ackroyd, Chief Financial Officer via Vigo Consulting
www.xlmedia.com
Vigo Consulting Tel: 020 7390 0233
Jeremy Garcia / Kendall Hill
www.vigoconsulting.com
Cenkos Securities plc (Nomad and Joint Tel: 020 7397 8900
Broker)
Giles Balleny / Max Gould
www.cenkos.com
Berenberg (Joint Broker) Tel: 020 3207 7800
Mark Whitmore / Richard Andrews / Jack
Botros
www.berenberg.com
About XLMedia:
XLMedia (AIM:XLM) is a global digital performance publisher.
Operating across sports, personal finance, and gaming, the Group
utilizes data science to reach the right audiences with the right
content at the right time - driving action and building valuable
relationships between audiences and partners.
The Group manages a balanced portfolio of premium brands that
cover a range of attractive geographies with a primary emphasis on
regulated markets. The XLMedia portfolio is designed to reach
targeted audiences with the desire to engage and take action.
About Advance Local:
Advance Local, one of the largest media groups in the United
States, operates the leading news and information companies in
multiple states, reaching more than 55 million people monthly with
its quality journalism and community engagement.
Never resting on our laurels, our company is built upon the
values of Integrity, Customer-First, Inclusiveness, Collaboration,
and Forward-Looking. Always innovating and evolving, our mission is
to strengthen and empower the communities we serve.
Advance Local Media Groups include MLive Media Group, Advance
Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY,
MassLive Media, Oregonian Media Group, Staten Island Media Group,
PA Media Group; Headline Group, Advance 360, a marketing agency
specialized in the edcation, healthcare, and travel industries; and
ZeroSum, a leader in software, marketing, and data science ocused
solely on the auto industry. Visit Advance Local at
www.advancelocal.com .
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May 10, 2022 03:41 ET (07:41 GMT)
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