By Benjamin Pimentel and Dan Gallagher, MarketWatch

SAN FRANCISCO (MarketWatch) -- Tech stocks fell mostly to the red on Wednesday afternoon, led down by Hewlett-Packard as the tech giant saw a downswing ahead of its scheduled earnings report on news that two high-profile executives are getting re-assigned.

By late afternoon, H-P (HPQ) shares were down 2.3% to $25.25. The stock is still up more than 75% since the first of the year.

The tech giant will report results for its third fiscal quarter after the closing bell, with sales and earnings expected to decline for the period. The company may also confirm reports that Dave Donatelli, who's been running the company's enterprise division, and chief marketing officer Marty Homlish have been re-assigned in some fashion.

The AllThingsD tech blog, which first reported the moves, said it was not yet clear what the new jobs would be for the executives.

The Nasdaq Composite Index (RIXF) was down 0.2% to 3,605 while the Morgan Stanley High-Tech Index (MSH) was down 0.4% and the Philadelphia Semiconductor Index (SOX) lost 0.5%.

Shares of Analog Devices Inc. (ADI) fell 2% after the chipmaker reported a weaker-than-expected outlook -- helping lead down the rest of the group. Intel (INTC) shares were down 1.6%.

Apple Inc. (AAPL) was up 0.4% at $503.11. UBS analyst Steven Milunovich upped his price target to $560 from $500, citing expected higher margins from the upcoming iPhone 5C and potential gains from a deal with China Mobile.

"We have rejiggered conservative assumptions in our detailed product model for the expected midrange iPhone 5C," he said in a note. "Our price assumption increases from $379 to $399 and the gross margin rises from 32% to 38% on a lower bill of materials, making the 5C accretive to earnings."

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