Modernisation of Paris-Orly
02 Julho 2014 - 7:04AM
Business Wire
A giant "Bienvenue" and 7,000 faces to
decorate the façade of the South terminal
Starting on 27 June, Aéroports de Paris (Paris:ADP) (Pink
Sheets:AEOPF) will be decorating the whole façade of Orly Airport's
South terminal. Over a huge surface area of more than 3,200 sqm,
the decoration in question will be made up of a mosaic of selfies
taken by the airport's passengers, partners and nearby residents,
together with a giant "Bienvenue" (Welcome).
"For the last 18 months, Aéroports de Paris has been involved in
a major project to modernise the airport. This group fresco brings
together all the men and women who contribute to day-to-day life at
the airport, and is the embodiment of our determination to keep
improving the welcome that we extend to passengers from all over
the world," says Franck Mereyde, Paris-Orly's managing
director.
A record-breaking fresco
–17m high and 202m wide–the equivalentof
just over 16 tennis courts
– 750 windows
– 10 days to put it up
– 10 rope technicians
– 500m of rope
A participatory project
Over a 10-day period in May, around 7,000
people took part in this friendly and unifying campaign and all
those faces will find themselves on the façade of the South
terminal.
Passengers, employees, people from the
airport's fire service, airline crew members, celebrities such as
Muriel Robin, French rapper La Fouine and Jean-Pierre Elkabbach
have all agreed to play their part in decorating the façade of
Orly's South terminal.
Each and every photo embodies some aspect
of day-to-day life at Paris-Orly and its history: a group of
friends leaving to attend a hen party, a basketball team
celebrating a win, a child dressed up as Spiderman being reunited
with his parents, Toby the Frequent Flyer dog, etc.
A fully digital initiative
All of the portraits have been posted on Aéroports de Paris'
Facebook page using the hashtag #iamtheguest. Participants have
been able to share, like and comment on their photos.While the
fresco is being put up and until it is finally revealed on 9 or 10
July, Internet users will be able to gradually discover the Orly
South terminal façade's new decoration on the Aéroports de Paris
Facebook page www.facebook.com/aeroportsdeparis
A charity partnership
For this campaign, Aéroports de Paris is joining forces with
Footballeurs sans Frontières, an association set up to help
children in need: Alongside Bruno Putzulu, its honorary
chairman, more than a dozen or so celebrities from the worlds of
theatre, cinema, sport–all sponsors of the association–feature on
the façade.
www.airports.paris
Aéroports de Paris builds, develops and manages airports,
including Paris-Charles de Gaulle, Paris-Orly and Paris-Le Bourget.
In 2013, Aéroports de Paris handled more than 90 million passengers
and 2.2 million tonnes of freight and mail at Paris-Charles de
Gaulle and Paris-Orly, and 43 million passengers in airports
abroad. Boasting an exceptional geographic location and a major
catchment area, the Group is pursuing its strategy of adapting and
modernising its terminal facilities and upgrading quality of
services; the Group also intends to develop its retail and real
estate businesses. In 2013, Group revenue stood at €2,754 million
and net income at €305 million.
Registered office: 291, boulevard Raspail, 75014 Paris, France.
A public limited company (Société Anonyme) with share capital of
€296,881,806. Registered in the Paris Trade and Company Register
under no. 552 016 628 RCS Paris.
Aéroports de ParisPress contact :Elise Hermant +33
1 43 35 70 70orInvestor Relations :Vincent Bouchery + 33 1
43 35 70 58invest@adp.fr
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