APLX Applix (MM)

Applix, Inc. (NasdaqGS: APLX), a leading business analytics software solutions provider, today announced that Standard Chartered Bank, an international bank with China regional headquarters in Shanghai, has selected Applix for its business performance management needs, including financial management reporting. Standard Chartered Bank is listed on both the London Stock Exchange and the Hong Kong Stock Exchange and is consistently ranked in the top 25 among FTSE-100 companies by market capitalization. Standard Chartered has a history of more than 150 years in banking and operates in many of the world�s fastest-growing markets with an extensive global network of over 1,400 branches (including subsidiaries, associates and joint ventures) in over 50 countries in the Asia Pacific Region, South Asia, the Middle East, Africa, the United Kingdom and the Americas. Given that the reporting is an elaborate business, Standard Chartered Bank needed a solution that simplifies rather than complicates the management reporting activities. They turned to Applix because it is easy to use, to implement and to maintain, enabling greater integrity and structure around key reporting requirements for their China operations. �Applix delivers the flexibility, performance and scalability global corporations require � all on a single platform that can be deployed quickly,� said Jay Howald, vice president, Asia Pacific Region, Applix, Inc. �Standard Chartered Bank joins our roster of more than 3,000 companies that are using Applix to simplify and streamline their business analytics, and, based on Applix�s record for ease-of-use, I�m confident the company will increase efficiencies and performance immediately.� About Applix Applix (NasdaqGS: APLX) empowers agile enterprises by offering the only complete Business Analytics software solution. The Company is focused exclusively on providing a single, cohesive Performance Management and Business Intelligence solution, with strategic planning, forecasting, consolidations, reporting and analytics across financial, operational, sales and marketing, and human resources departments. The Applix platform, powered by the renowned TM1 analytics engine, reaches farther, deploys easier, and reacts faster than any business analytics solution available today. Applix and its global network of partners help 3,000 customers worldwide manage their business performance and respond proactively to the marketplace. Headquartered in Westborough, MA, Applix maintains offices in North America, Europe and Asia Pacific. For more information, please visit www.applix.com. Any statements in this press release about future expectations, plans and prospects for Applix, Inc., including any statements containing the words �believes,� �anticipates,� �plans,� �expects,� and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company�s most recent Form 10-K or 10-Q under the heading �Risk Factors�/�Factors That May Affect Future Results.� In addition, the forward-looking statements provided by the Company in this press release represent the Company�s views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company�s views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company�s views as of any date subsequent to the date of this release. �2007 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.