NEW YORK, Aug. 23, 2021 /PRNewswire/ -- AdTheorent, Inc., a
programmatic digital advertising leader using advanced machine
learning technology and solutions to deliver real-world value for
advertisers and marketers, today announced that it is being
recognized by Crain's New York Business as a winner of its
annual 100 Best Places to Work in New
York City for the eighth year in a row. The top 100
companies were chosen based on their respective workplace policies,
practices, and demographics. In partnership with Best Companies
Group, Crain's surveyed more than 20,000 employees across
all five boroughs on the types of work atmospheres, leadership
styles, opportunities for mentorship and professional growth,
traditional benefits and atypical "work perks" that make a company
a great place to work.
"Since we opened our doors in 2012, AdTheorent has focused on
providing transformative technologies, products and solutions to
make programmatic digital advertising more effective, efficient and
privacy-forward, and none of this is possible without our team of
smart and ambitious professionals," said James Lawson, CEO of AdTheorent. "On the heels
of our announcement that we will be going public on the Nasdaq
stock market through a business combination with MCAP Acquisition
Corporation, there has never been a more exciting time to be a part
of the AdTheorent team and we thank Crain's New York
Business for their work to recognize businesses that prioritize
people and strive to succeed in the right way."
AdTheorent's programmatic platform uses award-winning data
science and machine learning (ML) capabilities to deliver
advertiser-specific business outcomes for top consumer brands.
AdTheorent's proprietary suite of tools, methodologies and vertical
solutions maximizes campaign performance and ROI for advertisers,
while operating in a privacy-first manner. Since the company was
founded, the AdTheorent team has worked together to build
best-in-class technologies, products and solutions that deliver on
our clients' complex business objectives fueling year-over-year
growth and profitability for nearly a decade. AdTheorent's
employees have a real opportunity for professional advancement due
to AdTheorent's company-wide growth, rapidly evolving technology
and offerings, as well as impressive client roster. AdTheorent is
an equal opportunity employer and seeks to foster community,
inclusion, and diversity within the organization. AdTheorent offers
excellent compensation and benefits, along with a generous PTO
policy. AdTheorent has a culture of teamwork, collaboration and
transparency and is actively hiring across all departments. To view
current open positions, visit https://adtheorent.com/careers.
The rankings of the top 100 employers will be unveiled live
at a virtual lunch event on September
23 at 12:30 p.m. and in the
Crain's New York Business September
27 publication.
About AdTheorent®
AdTheorent uses advanced machine learning technology and
solutions to deliver impactful advertising campaigns for marketers.
AdTheorent's industry-leading machine learning platform powers its
predictive targeting, geo-intelligence, audience extension
solutions and in-house creative capability, Studio AT. Leveraging
only non-sensitive data and focused on the predictive value of
machine learning models, AdTheorent's product suite allows
advertisers to identify the most qualified individuals coupled with
the optimal creative experience to deliver superior results,
measured by each advertiser's real-world business goals.
AdTheorent's award-winning platform and capabilities are also
available through a first-of-its-kind Direct Access offering.
Direct Access gives brands and agencies user access to the
AdTheorent platform to self-optimize KPI performance, delivery and
costs, supplemented by a level of service not typically provided by
self-service solutions.
AdTheorent is consistently recognized with numerous technology,
product, growth and workplace awards. AdTheorent was awarded "Best
AI-Based Advertising Solution" (AI Breakthrough Awards) and "Most
Innovative Product" (B.I.G. Innovation Awards) for four consecutive
years. Additionally, AdTheorent is the only five-time recipient of
Frost & Sullivan's "Digital Advertising Leadership Award".
AdTheorent is headquartered in New
York, with fourteen offices across the United States and Canada. For more information, visit
adtheorent.com. On July 27, 2021,
AdTheorent and MCAP Acquisition Corporation (NASDAQ: MACQ)
("MCAP"), a publicly-traded special purpose acquisition company,
sponsored by an affiliate of Chicago-based asset manager Monroe Capital
LLC, entered into a definitive business combination agreement in
which AdTheorent will be merged with MCAP. Upon closing of the
transaction, the combined company will be named AdTheorent, Inc.
and it is expected to remain listed on the NASDAQ Capital Market.
For more information visit:
https://www.mcapacquisitioncorp.com/
About Crain's New York Business
Crain's New York Business provides news, information,
analysis and connections on all facets of New York through the prism of business.
Through its daily news coverage on crainsnewyork.com, its weekly
coverage in print, its newsmaker forums and topical events that
bring together the city's diverse business communities, Crain's
New York Business is the leading source of information on the
New York economy, the companies,
industries and institutions that operate here and the entrepreneurs
and innovators who drive the city's growth.
IMPORTANT INFORMATION FOR SHAREHOLDERS AND
INVESTORS
In connection with the proposed merger with AdTheorent, Inc.
("AdTheorent"), MCAP Acquisition Corporation ("MCAP") intends to
file a registration statement on Form S-4 with the Securities and
Exchange Commission (the "SEC") that will include a proxy
statement/prospectus of MCAP, and will file other documents
regarding the proposed transaction with the SEC. Before making any
voting or investment decision, investors and stockholders of
AdTheorent and MCAP are urged to carefully read the entire
registration statement and proxy statement/prospectus, when they
become available, and any other relevant documents filed with the
SEC, as well as any amendments or supplements to these documents,
because they will contain important information about the proposed
AdTheorent, MCAP and the proposed business combination transaction.
The documents filed by MCAP with the SEC may be obtained free of
charge at the SEC's website at www.sec.gov, or by directing a
request to MCAP Acquisition Corporation, 311 South Wacker Drive,
Suite 6400, Chicago, Illinois
60606.
Participants in the Solicitation
MCAP, AdTheorent and certain of their respective directors
and executive officers may be deemed participants in the
solicitation of proxies from MCAP's stockholders with respect to
the business combination. A list of the names of those directors
and executive officers and a description of their interests in MCAP
will be included in the proxy statement/prospectus for the proposed
business combination when available at www.sec.gov. Information
about MCAP's directors and executive officers and their ownership
of MCAP common stock is set forth in MCAP's prospectus, dated
February 25, 2021, as modified or
supplemented by any Form 3 or Form 4 filed with the SEC since the
date of such filing. Other information regarding the interests of
the participants in the proxy solicitation (including AdTheorent
and its members and executive officers) will be included in the
proxy statement/prospectus pertaining to the proposed business
combination when it becomes available. These documents can be
obtained free of charge as indicated above.
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SOURCE AdTheorent, Inc.