WWE (NYSE:WWE) and Mattel, Inc. (NASDAQ:MAT) today announced the
launch of WWE Slam City™, WWE’s new kids property that includes an
original animated short-form series and a complete line of WWE Slam
City merchandise. The 26-episode series, which launches today in
the U.S., Canada, and U.K., is comprised of two minute shorts
featuring WWE Superstars in their new animated world, WWE Slam
City. The first four episodes begin airing today at WWESlamCity.com
and Cartoonium on YouTube. WWE Slam City toys, including action
figures, ring sets and more, are currently available at major
retail stores.
WWE Slam City(TM)
The series, filmed in the next generation of stop-motion
animation, features a new WWE animated character The Finisher, who
fires all of the WWE Superstars and sends them to WWE Slam City to
find day jobs. WWE Superstars are plunged into new career
challenges as John Cena®, Randy Orton®, Sheamus®, The Miz™, Rey
Mysterio®, Kane®, Alberto Del Rio® and Mark Henry® pack every
street corner with work to do and scores to settle. With John Cena
as an auto mechanic, Alberto Del Rio as a coffee house barista,
Randy Orton as a zookeeper and Sheamus as a theater usher, these
Superstars have a new life outside the ring, but still stay true to
their WWE personas.
In addition to WWESlamCity.com and Cartoonium on YouTube, WWE
Slam City will also be available in the U.S. on WWE Network, Hulu,
PlayStation®, Xbox, AOL On, Nintendo, Vudu, Google Play, Kabillion,
Mattel.com and iTunes. WWE will utilize all of its assets,
including TV broadcasts, live events, digital and social media to
generate awareness for its new kids property.
“WWE Slam City is a multi-platform property that takes our
Superstars out of the ring and introduces them to kids through
entertaining and action-packed animation,” said Michelle D. Wilson,
Chief Revenue & Marketing Officer, WWE. “This strategic
initiative is perfectly complemented through our partnership with
Mattel and adds to an already dynamic portfolio of content designed
to create lifelong WWE fans.”
“Slam City is the result of a seamless collaboration with WWE
where we are bringing kids a completely new and invigorating
entertainment experience,” said Doug Wadleigh, Senior Vice
President, Global Brands Marketing, Boys and Entertainment for
Mattel. “Combining fun to watch content that features Superstar
favorites, along with an engaging line of toys, enables Slam City
to further expand the WWE Universe while opening new avenues of
play for the franchise.”
WWE Slam City is a key component of WWE’s larger strategy to
expand its reach to kids. In 2013, WWE’s national TV programming
reached nearly 3 million kids each week, representing more than 20
percent of WWE’s average weekly TV audience. WWE also reaches kids
through the number 2 action figure property in the U.S.1, WWE
Studios productions of The Flintstones, Scooby-Doo WrestleMania
Mystery and Christmas Bounty as well as partnerships with Kraft
Foods, Frito-Lay, Post Foods and MilkPEP. In addition, WWE supports
programs that positively impact children and families around the
world, including a 30-plus year relationship with Make-A-Wish as
well as various literacy, education, anti-bullying and military
initiatives.
In addition to toys, a full WWE Slam City merchandise line,
including apparel, back-to-school accessories, books, graphic
novels and home videos will be available in stores by the end of
2014. In 2015, a WWE Slam City mobile game, as well as health and
beauty items, home goods, party supplies and stationary will be
available.
The 26-episode WWE Slam City series is co-produced by WWE and
Mattel’s Playground Productions, a new division within the
Mattel Global Brands whose mission is to identify, cultivate and
produce compelling storylines through multiple platforms.
“Slam City’s multi-platform animation engages kids where they
are today with a unique larger-than-life Superstar inspired
storyline that’s authentic to WWE,” said David Voss, Senior Vice
President, Playground Productions for Mattel. “We worked closely
with WWE to ensure our style and storytelling complimented the
brand, and really tapped into our creative expertise to produce a
playful narrative that both kids and fans enjoy.”
To view the 60-second trailer and to watch the first four
episodes of WWE Slam City visit WWESlamCity.com or
YouTube.com/Cartoonium.
WWE Slam City Distribution
Channels
U.S.
- WWESlamCity.com
- YouTube.com/Cartoonium
- WWE Network
- Hulu
- PlayStation®
- Xbox
- AOL On
- Nintendo
- Vudu
- iTunes
- Google Play
- Kabillion
- Mattel.com
Canada
- WWESlamCity.com
- YouTube.com/Cartoonium
- PlayStation®
- Xbox
- Rogers
- Mattel.com
U.K.
- WWESlamCity.com
- YouTube.com/Cartoonium
- Sky
- PlayStation®
- Google Play
- Xbox
- Mattel.com
About WWE
WWE, a publicly traded company (NYSE:WWE), is an integrated
media organization and recognized leader in global entertainment.
The company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family friendly entertainment on its television
programming, pay-per-view, digital media and publishing platforms.
WWE programming is broadcast in more than 150 countries and 30
languages and reaches more than 650 million homes worldwide. The
company is headquartered in Stamford, Conn., with offices in New
York, Los Angeles, London, Mexico City, Miami, Mumbai, Munich,
Shanghai, Singapore and Tokyo. Additional information on WWE (NYSE:
WWE) can be found at wwe.com and corporate.wwe.com. For information
on our global activities, go to http://www.wwe.com/worldwide/.
About Mattel
The Mattel family of companies (Nasdaq:MAT) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. Mattel’s portfolio of best-selling brands includes
Barbie®, the most popular fashion doll ever produced, Hot Wheels®,
Monster High®, American Girl®, Thomas & Friends® and
Fisher-Price® brands, including Little People® and Power Wheels®,
as well as a wide array of entertainment-inspired toy lines. In
2013, Mattel was named one of the "World's Most Ethical Companies"
by Ethisphere Magazine and is also ranked No. 2 on Corporate
Responsibility Magazine's “100 Best Corporate Citizens" list. With
worldwide headquarters in El Segundo, Calif., Mattel’s companies
employ nearly 30,000 people in 40 countries and territories and
sell products in more than 150 nations. At Mattel, we are Creating
the Future of Play. Visit us at www.mattel.com,
www.facebook.com/mattel or www.twitter.com/mattel.
About Playground Productions
Playground Productions is the strategic creative storytelling
division for Mattel Brands. Playground Productions serves to build,
shape and develop compelling multi-platform storylines for Mattel,
its partners and the company’s diverse portfolio of brands.
Spanning movies, TV and today’s hottest digital distribution
platforms, Playground Productions is comprised of world-class
talent with extensive experience within the entertainment
ecosystem.
1 Source: The NPD Group / Consumer Tracking Service; YTD
October’12; Action Figures Category
Trademarks: All WWE programming,
talent names, images, likenesses, slogans, wrestling moves,
trademarks, logos and copyrights are the exclusive property of WWE
and its subsidiaries. All other trademarks, logos and copyrights
are the property of their respective owners.
Forward-Looking Statements: This
press release contains forward-looking statements pursuant to the
safe harbor provisions of the Securities Litigation Reform Act of
1995, which are subject to various risks and uncertainties. These
risks and uncertainties include, without limitation, risks relating
to entering into, maintaining and renewing key agreements,
including television and pay-per-view programming and our new
network distribution agreements; risks relating to the launch and
maintenance of our new network; the need for continually developing
creative and entertaining programming; the continued importance of
key performers and the services of Vincent McMahon; the conditions
of the markets in which we compete and acceptance of the Company's
brands, media and merchandise within those markets; uncertainties
relating to regulatory matters; risks resulting from the highly
competitive and fragmented nature of our markets; uncertainties
associated with international markets; the importance of protecting
our intellectual property and complying with the intellectual
property rights of others; the risk of accidents or injuries during
our physically demanding events; risks associated with producing
and travelling to and from our large live events, both domestically
and internationally; risks relating to our film business; risks
relating to new businesses and strategic investments; risks
relating to our computer systems and online operations; risks
relating to general economic conditions and our exposure to bad
debt risk; risks relating to litigation; risks relating to market
expectations for our financial performance; risks relating to our
revolving credit facility; risks relating to the large number of
shares of common stock controlled by members of the McMahon family
and the possibility of the sale of their stock by the McMahons or
the perception of the possibility of such sales; the relatively
small public float of our stock; and other risks and factors set
forth from time to time in Company filings with the Securities and
Exchange Commission. Actual results could differ materially from
those currently expected or anticipated. In addition, our dividend
is dependent on a number of factors, including, among other things,
our liquidity and historical and projected cash flow, strategic
plan (including alternative uses of capital), our financial results
and condition, contractual and legal restrictions on the payment of
dividends, general economic and competitive conditions and such
other factors as our Board of Directors may consider relevant.
Photos/Multimedia Gallery Available:
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MediaWWE:Matthew Altman,
203-352-1177Matthew.Altman@wwecorp.comorMattel:Bret
Ingraham, 310-252-6396bret.ingraham@mattel.com
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